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Variant Linking-Supported Retailers

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What is Variant Linking? This capability will allow you to share affiliate links (on desktop or mobile) to specific color variants of a product on select retailers.

This means if you’re linking your followers to a certain eye shadow shade, lip tint, or sweater color, they’ll be directed to those exact products (rather than the default) from the following list of retailers.

Bookmark this blog to track more retailers we’re adding support for Variant Linking.

Supported Retailers (A-F)

  • 24S
  • adidas
  • aerie
  • Alo Yoga
  • Amazon.com
  • American Eagle
  • And Other Stories
  • Ann Taylor
  • Anthropologie
  • Arhaus
  • Arket
  • ASOS
  • Athleta
  • Banana Republic
  • Banana Republic Factory
  • BaubleBar
  • Best Choice Products
  • Boden
  • Brahmin
  • CALPAK
  • Carbon38
  • Carter’s
  • CB2
  • Cettire
  • Chanel Fragrance and Beauty
  • Chewy
  • Clare V
  • Colleen Rothschild Beauty
  • Coltorti
  • COS
  • Crate & Barrel
  • Cuyana
  • Dolce Vita
  • DSW
  • Dyson
  • eBay
  • EBY
  • Everlane
  • Expedia
  • Express
  • Faherty
  • Farfetch
  • Fashionphile
  • Fenty Beauty
  • Finish Line
  • Forever 21
  • Fossil
  • Free People
  • FWRD

Supported Retailers (G-L)

  • Gap
  • Gap Factory
  • Gibson
  • GIGLIO.COM
  • Gilt
  • Giorgio Armani Beauty
  • Glossier
  • Graco
  • Gucci
  • Gymshark
  • H&M
  • Harvey Nichols
  • Hey Dude Shoes
  • Home Depot
  • Hunter
  • Hydro Flask

  • Intermix
  • Italist
  • J.Crew
  • J.Crew Factory
  • Jenni Kayne
  • John Lewis and Partners
  • Jomashop
  • Kendra Scott
  • Lake Pajamas
  • LEGO
  • Levi’s
  • Liverpool Jeans
  • LOFT
  • LUISAVIAROMA
  • Lulu & Georgia
  • Lulu’s
  • Lululemon

Supported Retailers (M-R)

  • Maisonette
  • MANGO
  • MATCHES
  • maurices
  • Minted
  • MODA OPERANDI
  • MOTHER Denim
  • MR PORTER
  • Mytheresa
  • NET-A-PORTER
  • Nike
  • Ninjakitchen
  • Office
  • Old Navy
  • Our Place
  • Pandora Jewelry
  • Quay Australia
  • Quince
  • Rack Room Shoes
  • Reebok
  • Reformation
  • REVOLVE
  • Rue La La

Supported Retailers (S-Z)

  • Savannahs
  • Selfridges
  • Sephora
  • shopbop.com
  • shopDisney
  • SKIMS
  • Social Threads
  • SPANX
  • SSENSE
  • Stanley
  • Staples
  • Steve Madden
  • Summersalt
  • Target
  • Tessabit
  • THE OUTNET.COM
  • The Webster
  • TheDoubleF
  • Tillys
  • Tory Burch
  • Tuckernuck
  • UGG Australia
  • Ulta
  • Urban Outfitters
  • Vans
  • Vineyard Vines
  • Vuori Clothing
  • Walmart.com
  • Wayfair
  • Wolf & Badger
  • Yankee Candle
  • Yoox
  • Zappos
  • Zulily