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            [ID] => 40110094
            [post_author] => 1
            [post_date] => 2023-05-31 22:41:57
            [post_date_gmt] => 2023-05-31 22:41:57
            [post_content] => <!-- wp:paragraph -->
<p>No question about it—the world of Creator marketing is all about making it big on that next hot platform. Which is why this pro tip may come as a surprise.</p>
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<p>Facebook is an entirely overlooked affiliate marketing money-maker. Yes, we said it. The platform’s potential is totally untapped. </p>
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<p>There are some savvy, successful Creators who are using Facebook as a super-tool for building affiliate income. However, no one’s really talking about it as an affiliate marketing goldmine, except us, because this is what we do. </p>
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<p>Here at Collective Voice, we work with Creators all day, every day—and because of it, we know how to leverage Facebook to help grow your Creator Marketing business. We're digging into how you can use Facebook to give your affiliate strategy the sneakiest boost ever. </p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">What exactly makes Facebook a money-maker for creators? </h2>
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<p>According to Collective Voice's Senior Director of Creator Partnerships, Tara Liggins, there’s a community aspect to Facebook that doesn’t really exist on other platforms. This community feel is fostered by “groups,” which Facebook describes as “a place to connect, learn and share with people who have similar interests. You can create or join a group for anything—stargazing, baking, parenting—with people across the globe or across the street.” Group pages are almost like message boards, where people are posting, commenting, and sharing content that’s related to whatever their group stands for. </p>
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<p>For Creators looking to <a href="https://www.collectivevoice.com/blog/getting-started-with-affiliate-marketing-a-step-by-step-guide-for-creators/" target="_blank" rel="noreferrer noopener">bring in more affiliate income</a>, Facebook groups are a great way to get your content in front of an already-engaged audience. You can join an existing group that aligns with your brand, which can help you scale your content. And the best part about group posts? Facebook notifies its group members every time something new is posted, which means more eyeballs on your content. However, before you make your first group post, make sure to carefully review the group's rules about affiliate linking. Facebook groups are extra cautious about spam, and admins or moderators may remove posts that don't comply with their specific guidelines. </p>
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<p>Alternatively, you can create your own group, and then build an audience that would be interested in—and likely to shop—what you’re posting about. When forming a group around a topic, that topic should strike a balance between specific and approachable—specific enough to attract a niche audience (which usually means higher intent), but approachable enough to not alienate people who could potentially be interested. </p>
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<p>If you already have <a href="https://www.collectivevoice.com/blog/pin-it-to-win-it-the-affiliate-marketing-power-of-pinterest/" target="_blank" rel="noreferrer noopener">an established audience on other platforms</a>, let them know about your group and encourage them to join. People can opt in to receive alerts, almost like a subscription. So when you share something, you know that you’re reaching an audience that’s already super engaged. </p>
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<p>Once your group is up and running, focus on building your audience. Here are some best practices:</p>
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<li><strong>Stick to the “80/20 rule:”</strong> This means that, of the content you post, about 80% should be fun and shareable, and the remaining 20% should promote whatever it is you’re trying to sell. </li>
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<li><strong>Create contests:</strong> People love to win, win, win. So create promotional events that inspire excitement and quick action. <a href="https://www.collectivevoice.com/blog/how-to-tap-into-creativity-when-youre-stuck-in-a-rut/" target="_blank" rel="noreferrer noopener">Get creative</a> with the eligibility requirements—maybe people have to tag three friends in order to enter your giveaway, or share a post. You can also team up with another influencer for a multi-brand prize. Launching a contest is a great way to extend your reach by way of others.</li>
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<li><strong>Use hashtags: </strong>Oh yes—they’re still a total force when it comes to getting in front of more people, but be smart about them. If a hashtag is popular but not super relevant to your content, skip it.    </li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">The Facebook audience is ready to spend </h2>
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<p>Speaking of overlooked gold mines, let’s talk about the demographic of people age 40 and over, which makes up a large part of the Facebook user base. </p>
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<p>Marketers tend to go after millennials and Gen Z—the thought being that if they “invest” in younger audiences, those audiences will be brand-loyal by the time they’re older and ready to spend more. </p>
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<p>But “the reality is that the majority of disposable income exists in the 40-to-50+ demographic,” says Tara. “Baby Boomers, for example, have about 50% of the wealth in the country, yet they’re the demographic that’s marketed to the least. So if your <a href="https://www.collectivevoice.com/blog/here-is-an-effective-blog-post-format-for-building-consistent-affiliate-income/" target="_blank" rel="noreferrer noopener">content strategy is an affiliate sales strategy</a>, I can’t think of a better place to be than Facebook. Because you’re tapping into an audience that has money and time to spend.”  </p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Take it from other Collective Voice creators who are seeing success on Facebook</h2>
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<p>According to Tara, these are some of the approaches that work best on Facebook:</p>
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<ul><!-- wp:list-item -->
<li><strong>Posting more frequently than on other platforms:</strong> “Facebook rewards loyalty because they want more content on their platform,” explains Tara. This means posting regularly, which will train your audience to not only expect, but look forward to the content you’re going to create. And if your <a href="https://www.collectivevoice.com/blog/why-blogs-are-a-money-making-powerhouse/" target="_blank" rel="noreferrer noopener">posts include affiliate links</a>, this added volume can translate directly to sales. “Some Creators are posting 10 to 20 times a day. By increasing the rate at which you post, you’re showing the algorithm that you’re serious about spending time on Facebook, and you’ll increase the likelihood that your posts will end up on target audience timelines,” says Tara.</li>
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<li><strong>Trying all kinds of posts: </strong>Videos, link posts, images, text-only posts—Facebook supports a range of ways to share content and engage with your audience.</li>
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<li><strong>Teaming up: </strong>“A lot of Creators have multiple contributors. If you form a Facebook group of your own, that can be a great way to allocate workload. You could have 10+ contributors sharing content, for example,” says Tara.</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Now, it’s your turn. Here’s how to level up your affiliate game on Facebook</h2>
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<p>Ready to amplify your affiliate strategy on Facebook? Try Tara's best tips: </p>
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<ul><!-- wp:list-item -->
<li><strong>Be more general—and less niche:</strong> “Because the content output needs to be greater on Facebook, you can embrace things like lifestyle content.”</li>
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<li><strong>Ask open-ended questions</strong>: “If you’re sharing sandals you love, <a href="https://www.collectivevoice.com/blog/six-must-know-instagram-reels-best-practices/" target="_blank" rel="noreferrer noopener">ask the audience</a> about the sandals they’re buying. Facebook’s algorithm rewards engagement, so if you get a conversation going, it can help boost your content.”</li>
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<li><strong>Try different things, then optimize what performs best:</strong> “If you post a selfie and get 100 likes, but then post an image from a website and only get five likes, lean into the content that’s performing better. It’s about <a href="https://www.collectivevoice.com/blog/this-secret-to-deeply-connecting-with-your-audience-can-supercharge-your-social-media-strategy/" target="_blank" rel="noreferrer noopener">trying to understand what your community responds to</a> as much as possible.” </li>
<!-- /wp:list-item -->

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<li><strong>Spend time in other peoples’ communities: </strong>“And see what you can learn from them. Put together a community management plan. Don’t just post in other groups and leave. Follow up with comments and questions—and make sure there aren’t any typos.”</li>
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<li><strong>Keep an eye on product quantity:</strong> “You’re responsible for the experience of your community. If you’re linking to items that are sold out, people will stop clicking on your links.” And when popular in-demand items are being restocked, announce it! “Build restock messaging into your strategy, and add it to your content calendar. A restock is always another opportunity to get in front of people.”</li>
<!-- /wp:list-item --></ul>
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            [post_title] => Facebook is The Secret Moneymaker Creators May Be Overlooking
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            [post_name] => facebook-is-the-secret-moneymaker-creators-may-be-overlooking
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            [post_modified] => 2023-09-05 18:51:02
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    [1] => stdClass Object
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            [ID] => 40109735
            [post_author] => 1
            [post_date] => 2023-05-19 01:14:31
            [post_date_gmt] => 2023-05-19 01:14:31
            [post_content] => <!-- wp:paragraph -->
<p>This is our series called “Creator Voices,” where we interview Creators to learn more about how they’ve grown, their approach to content, and the fun, helpful tips they’ve picked up along the way.</p>
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<p>We spoke to <a href="https://www.instagram.com/uptownwithellybrown/?hl=en" target="_blank" rel="noreferrer noopener">Elly Brown</a>, a Houston-based Creator specializing in curated style guides, inspiring “GRWM” videos, and thoughtful fashion and beauty hacks.</p>
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<p><strong>What's your best piece of advice for Creators who are just getting started?</strong></p>
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<p>Know your why. Why are you doing what you're doing? And once you know it, don't stray from it! </p>
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<p><strong>What’s one challenging aspect of being a Creator that you wish more people talked about?</strong></p>
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<p>The toll social media takes on you. Being "on" and consistently producing content can really quickly lead to burnout. </p>
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<p><strong>Do you ever get into <a href="https://www.collectivevoice.com/blog/how-to-tap-into-creativity-when-youre-stuck-in-a-rut/" target="_blank" rel="noreferrer noopener">creative ruts</a>? If so, how do you get yourself out of them? </strong></p>
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<p>Oh yes, more than I would like to. I manage it by taking breaks, logging off on the weekends, and spending time with family. Having boundaries, too, can help. When you work in social media, it never stops, so your work-life balance can go out the window quickly. Protect that boundary at all costs! </p>
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<p><strong>What's your secret to setting boundaries between your "online life" and your "real,"  personal life? </strong></p>
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<p>Having friends who are not in the Creator world. They keep me grounded!  </p>
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<p><strong>Which social platform are you most into right now and why?</strong></p>
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<p>TikTok, it's so fun, and the content I see is SO different than anywhere else. I also love Pinterest for inspiration.  </p>
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<p><strong>What are the top tools you use all the time as a Creator? </strong></p>
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<p>I couldn't live without Trello for my editorial calendar, Videoleap to edit my videos, and Dropbox to store everything. </p>
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<p><strong>What is your biggest source of inspiration? </strong></p>
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<p><a href="https://www.collectivevoice.com/blog/pin-it-to-win-it-the-affiliate-marketing-power-of-pinterest/" target="_blank" rel="noreferrer noopener">Pinterest!</a> I can sit there for <em>hours</em> looking at editorial photography and street-style outfits. </p>
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<p><strong>What’s your favorite topic to post about and why? </strong></p>
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<p>I love sharing fashion tips and helping women elevate their outfits with simple adjustments. It excites me when they feel more confident and beautiful in their OOTDs. </p>
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<p><strong>What’s your favorite campaign to date and why?</strong></p>
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<p>I’ve had so many I love. I remember taking every campaign that came my way when I first started; as I grew, I have done my best to stay true to the brands I love and who I work with. </p>
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<p>Most recently, it would be designing my very own necklace stack with Taudrey. </p>
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<p><strong>What does your dream collaboration look like? What kind of content would you create?</strong></p>
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<p>Well, I love shoes, and you know what brand I have too many shoes from? Stuart Weitzman! I would LOVE to work with them one day. That would be a “pinch me” moment for sure. </p>
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<p><strong>What's the one thing you own that you'll never get rid of? </strong></p>
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<p>My Oura Ring. I've been obsessed with it lately. I LOVE the analytics and tracking my health and sleep in the app.</p>
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            [post_title] => Creator Voices: Uptown With Elly Brown
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    [2] => stdClass Object
        (
            [ID] => 40111996
            [post_author] => 25
            [post_date] => 2023-08-26 00:47:36
            [post_date_gmt] => 2023-08-26 00:47:36
            [post_content] => <!-- wp:paragraph -->
<p>As the saturated hues of summer give way to the warm and cozy palette of autumn, social media’s beach barbecue and summer vacation content is transforming into images of pumpkin spice lattes enjoyed by the fire. </p>
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<p>To get ready for this fall 2023 season, we’ve gathered first-party insights into the top home decor trends to inform your shopping guides and product recommendations. From embracing the season’s plush fabrics to harnessing the magic of hygge, here are seven pivotal trends to inspire your fall content.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">1. Seasonal Kitchenware</h2>
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<p>From elegant <a href="https://www.neimanmarcus.com/p/coppermill-kitchen-vintage-inspired-medium-saute-pan-with-lid-prod251390206?ecid=NMAF_RK_ShopStyle+%28US%29&CS_003=5630585&utm_medium=affiliate&utm_source=NMAF__ShopStyle+%28US%29" target="_blank" rel="noreferrer noopener">copper cookware</a> to <a href="https://www.lecreuset.com/olive-branch-collection-signature-chefs-oven/21898.html" target="_blank" rel="noreferrer noopener">cottage-core dutch ovens</a>, fall kitchenware adds a cozy touch to your kitchen decor.</p>
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<h3 class="wp-block-heading" style="text-transform:none">Content ideas:</h3>
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<ul><!-- wp:list-item -->
<li><strong>Fall recipes:</strong> Incorporate these kitchen gems into your content by sharing comforting recipes that highlight their use. Whether it's baking pumpkin muffins or whipping up a hearty soup, emphasize how the specialized cookware elevates the cooking experience. You can share your recipe steps, highlight the cookware's features, and weave in affiliate links to inspire your audience to recreate the dish. Show off your <a href="https://www.anthropologie.com/anthroliving/shop/floral-pumpkin-mug2?color=042&size=Mug&cm_mmc=rakuten-_-affiliates-_-ShopStyle%20%28US%29-_-1&utm_medium=affiliates&utm_source=rakuten&utm_campaign=ShopStyle%20%28US%29&utm_term=1165662&utm_content=1&utm_kxconfid=v3sdgfere&ranMID=39789&ranEAID=J84DHJLQkR4&ranSiteID=J84DHJLQkR4-8Xl.s5aATm.Zlf9E6LrL7A&type=STANDARD&quantity=1" target="_blank" rel="noreferrer noopener">seasonal ceramic mugs</a> by giving us a tutorial on how you’re creating your favorite warm fall drink.</li>
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<li><strong>Fall kitchen tour: </strong>Inspire your followers by doing a fall kitchen tour on your stories that invites audience participation and feedback.</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">2. Fire Pits</h2>
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<p>The allure of crackling flames and a warm gathering around a <a href="https://www.wayfair.com/Elementi--Lunar-Concrete-Propane-Fire-Pit-Table-OFG101LP-L327-K~BKLL1009.html?cjevent=5d8a5204410c11ee808f00970a1cb826&refID=CJ595441-CJ1909792&PID=CJ2178999&clickid=5d8a5204410c11ee808f00970a1cb826&cjdata=MXxOfDB8WXww" target="_blank" rel="noreferrer noopener">fire pit</a> perfectly encapsulates the essence of fall.</p>
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<h3 class="wp-block-heading" style="text-transform:none">Content ideas:</h3>
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<li><strong>Gather around the fire: </strong>Capitalize on the desire for outdoor comfort by showcasing how<a href="https://www.anthropologie.com/anthroliving/shop/weathering-steel-outdoor-fireplace-with-log-holders?color=000&size=One%20Size&cm_mmc=rakuten-_-affiliates-_-ShopStyle%20%28US%29-_-1&utm_medium=affiliates&utm_source=rakuten&utm_campaign=ShopStyle%20%28US%29&utm_term=1165662&utm_content=1&utm_kxconfid=v3sdgfere&ranMID=39789&ranEAID=J84DHJLQkR4&ranSiteID=J84DHJLQkR4-HyG847bQ3mruIpziGVTOoA&type=STANDARD&quantity=1" target="_blank" rel="noreferrer noopener"> fire pits </a>are the perfect centerpiece for fall gatherings and soirees. Give your audience tips and tricks for entertaining, or show them how to plan a fall party from A-Z.  You can share which decor to buy, which recipes to cook, and how to design the invitations. </li>
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<li><strong>Family-friendly at-home camping: </strong>Show your followers how to have a family-friendly at-home camping adventure around the <a href="https://www.shopterrain.com/products/low-profile-round-fire-pit?sku=50581008&ref=cj&cm_mmc=cj-_-affiliates-_-ShopStyle+Inc.+%28US%29-_-13379982&utm_medium=affiliates&utm_source=cj&utm_campaign=ShopStyle+Inc.+%28US%29&utm_term=13379982&utm_kxconfid=v3sdh0ac1&cjevent=fe97f3ee410b11ee8385271a0a1cb82a&cjdata=MXxOfDB8WXww" target="_blank" rel="noreferrer noopener">fire pit</a>. Station a few tents in the backyard, fill them with sleeping bags and pillows, set up an <a href="https://www.target.com/p/kodak-14-5-inflatable-outdoor-projector-screen-blow-up-movie-theater/-/A-83697044" target="_blank" rel="noreferrer noopener">outdoor movie projector</a>, and make <a href="https://www.target.com/p/salton-s-mores-fondue-maker-black/-/A-89570140?clkid=2913701bN48df11ed924bf7fef5cd8152&cpng=PTID3&lnm=81938&afid=ShopStyle%20Inc.&ref=tgt_adv_xasd0002" target="_blank" rel="noreferrer noopener">s'mores</a> for a movie snack. Don’t forget to add affiliate links for all of the above!</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">3. Layered Lighting</h2>
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<p>With the days growing shorter, <a href="https://www.shopstyle.com/g/living/urban-outfitters/marble-pendant-light/926857767" target="_blank" rel="noreferrer noopener">layered lighting</a> becomes indispensable for creating inviting interiors. </p>
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<h3 class="wp-block-heading" style="text-transform:none">Content ideas:</h3>
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<li><strong>Lighting tips for building ambience: </strong>Share tips on selecting <a href="https://www.shopstyle.com/p/lievo-windsor-table-lamp/938112955" target="_blank" rel="noreferrer noopener">lighting fixtures</a> that complement fall aesthetics. Guide your audience in crafting autumnal atmospheres by pairing ambient and <a href="https://www.shopstyle.com/g/living/anthropologie/juneau-floor-lamp-blue/935443616" target="_blank" rel="noreferrer noopener">accent lighting.</a> </li>
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<li><strong>How to “light up” different rooms: </strong>Show your followers how they can use<a href="https://www.shopstyle.com/g/living/amber-lewis-for-anthropologie/triple-floor-lamp-yellow/935479018" target="_blank" rel="noreferrer noopener"> layered lighting</a> to bring variety and warmth to different rooms in their house through DIY tutorials or home decor updates. </li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">4. Preserved Botanicals</h2>
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<p>Show audiences how to integrate <a href="https://www.shopstyle.com/g/living/terrain/preserved-linum-bunch/969441006" target="_blank" rel="noreferrer noopener">dried flowers</a>, <a href="https://www.shopstyle.com/g/living/terrain/preserved-stuartiana-eucalyptus-bunch/926687810" target="_blank" rel="noreferrer noopener">leaves</a>, and <a href="https://www.shopstyle.com/g/living/terrain/dried-star-pod-stalk/603497807" target="_blank" rel="noreferrer noopener">branches</a> into their homes for a rustic charm that lasts.</p>
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<h3 class="wp-block-heading" style="text-transform:none">Content ideas:</h3>
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<li><strong>Embrace sustainability: </strong>Create content that shows your followers how you’re making a less wasteful choice by using <a href="https://www.shopstyle.com/g/living/terrain/preserved-salal-phalaris-flax-pod-bouquet/929418208" target="_blank" rel="noreferrer noopener">preserved botanica</a><a href="https://www.shopstyle.com/g/living/terrain/preserved-salal-phalaris-flax-pod-bouquet/929418208">ls</a> instead of fresh flowers in your home decor for fall. Create mood boards that demonstrate how preserved botanicals add warmth and depth to home decor, or film a video about the long-lasting benefits of <a href="https://www.shopstyle.com/g/living/terrain/preserved-eucalyptus-flax-garland-assorted/970790207" target="_blank" rel="noreferrer noopener">preserved botanicals</a>. </li>
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<li><strong>DIY:</strong> Film DIY-style videos illustrating various creative arrangements with <a href="https://www.shopstyle.com/g/living/terrain/strawflower-sunset-dried-bouquet/973015404" target="_blank" rel="noreferrer noopener">preserved botanicals</a>, the arrangements you’re creating for each room of your home, and even how you’re making it into a fun family activity for fall!</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">5. Curved Furniture</h2>
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<p><a href="https://www.ssense.com/en-us/everything-else/product/curves-by-sean-brown/white-extended-archway-chair/9953211?clickref=1100lxICTEQD&utm_source=PH_1101l510&utm_medium=affiliate&utm_content=0&utm_term=https%3A%2F%2Fwww.shopstyle.com%2F&utm_campaign=" target="_blank" rel="noreferrer noopener">Curved furniture</a>'s soft lines and pleasant forms evoke a sense of comfort that aligns perfectly with autumn.</p>
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<h3 class="wp-block-heading" style="text-transform:none">Content ideas:</h3>
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<li><strong>Show them what <em>not </em>to do: </strong>Unlike the clean, stark lines of the minimalist trends that have dominated for years, <a href="https://www.shopstyle.com/g/living/anthropologie/vienne-velvet-bruna-sofa-assorted/984117326">curve</a><a href="https://www.shopstyle.com/g/living/anthropologie/vienne-velvet-bruna-sofa-assorted/984117326" target="_blank" rel="noreferrer noopener">d furniture</a> embraces a new wave of maximalist design that feels eccentric, unique, and just plain fun. Film a video about which trends (like minimalism) you’re so <em>over, </em>and how your followers can finally let their imagination and creativity run wild. </li>
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<li><strong>Get the look for less: </strong>As celebrities and top home designers embrace <a href="https://www.shopstyle.com/p/hearth-hand-w-magnolia-furniture-grooved-wood-arch-bookcase-hearth-handtm-with-magnolia/952876684" target="_blank" rel="noreferrer noopener">curved furniture</a> and maximalism, share with your followers how to get this look for less. Show them examples of this decor in action, and provide links to budget-friendly products that can achieve the same look.</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">6. Soft Textiles and Rich Fabrics</h2>
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<p>Fall is synonymous with indulgent textures, making soft textiles and rich fabrics a must-feature trend. </p>
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<h3 class="wp-block-heading" style="text-transform:none">Content ideas:</h3>
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<li><strong>This small swap can change your whole space: </strong>Sometimes, the smallest changes make the biggest impact. Show your audience how adding in a few soft textiles (like <a href="https://www.shopstyle.com/g/living/hearth-hand-with-magnolia/14-x20-harvest-plaid-lumbar-throw-pillow/981371353" target="_blank" rel="noreferrer noopener">flannels</a>) or fall fabrics (like <a href="https://www.shopstyle.com/g/living/anthropologie/embroidered-fiori-curtain-blue/978113124" target="_blank" rel="noreferrer noopener">velvet</a>) can instantly transform your space and make it more homey and inviting.</li>
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<li><strong>The secret to layering: </strong>Combining fabrics, colors, and patterns is often the trickiest part of designing a home. So give your audience some secret tips and tricks for layering their living spaces with <a href="https://www.shopstyle.com/g/living/fabulous-furs/posh-faux-fur-throw-blanket/891734658" target="_blank" rel="noreferrer noopener">plush throws</a>, <a href="https://www.shopstyle.com/g/living/house-of-hackney/pampas-fringed-velvet-pillow-purple/982878943" target="_blank" rel="noreferrer noopener">velvet cushions</a>, and <a href="https://www.shopstyle.com/p/modern-threads-taupe-chenille-chunky-hand-knit-throw/876301334" target="_blank" rel="noreferrer noopener">chunky knit blankets</a> to elevate their decor game.</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">7. Moody Neutrals & Bold Earth Tones</h2>
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<p>The color palette of fall is centered around Mid-Century colors, rich and complex. Utilize autumn to play with Mid-Century colors; think nightshade or olive and bold earth tones like Terracotta.</p>
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<h3 class="wp-block-heading" style="text-transform:none">Content ideas:</h3>
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<li><strong>DIY home painting: </strong>Show your followers how they can update a room with a simple coat of paint! Embrace a moody neutral or earth tone, and give them A-Z instructions on how they can tackle this home DIY project themself!</li>
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<li><strong>A monochrome makeover series:</strong> Go big, and create a content series showing your followers how they can completely makeover a room by focusing on a single color! Each piece of content can focus on one big change, from adding <a href="https://www.shopstyle.com/g/living/urban-outfitters/iveta-abolina-deep-brown-cranes-removable-wallpaper/958333212" target="_blank" rel="noreferrer noopener">wallpaper</a> to getting new <a href="https://www.shopstyle.com/p/threshold-designed-w-studio-mcgee-vernon-loveseat-velvet-thresholdtm-designed-with-studio-mcgee/953440163" target="_blank" rel="noreferrer noopener">furnishings</a>, <a href="https://www.shopstyle.com/g/living/threshold/24-x-36-pieced-abstract-framed-under-plexiglass-wall-poster-print-designed-with-studio-mcgee/977694643" target="_blank" rel="noreferrer noopener">art</a>, and <a href="https://www.shopstyle.com/g/living/anthropologie/tasseled-velvet-lamp-shade-yellow/929176412" target="_blank" rel="noreferrer noopener">decor items</a>. Share with your followers how you’re doing it yourself in your home, and bring them along for each part of the journey to get them invested in the final outcome.</li>
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            [post_title] => The Fall Report: 7 Home Decor Trends To Guide Your Content Strategy
            [post_excerpt] => From embracing the season’s plush fabrics to harnessing the magic of hygge, here are seven pivotal trends to inspire your fall content.
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            [post_modified] => 2023-09-08 18:41:10
            [post_modified_gmt] => 2023-09-08 18:41:10
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            [ID] => 40111927
            [post_author] => 25
            [post_date] => 2023-08-18 18:20:22
            [post_date_gmt] => 2023-08-18 18:20:22
            [post_content] => <!-- wp:paragraph -->
<p>As a Creator, <a href="https://www.collectivevoice.com/blog/how-to-tap-into-creativity-when-youre-stuck-in-a-rut/" target="_blank" rel="noreferrer noopener">brainstorming creative ideas your audience will love</a> is just the first step to consistently producing top-notch content. Translating them into real-life content requires advanced planning and organization. And having an easy-to-use content calendar makes the planning process so much easier, more enjoyable, and more productive. </p>
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<p>To help you streamline your content production, we've compiled a list of the seven best tools for planning out your content calendar. Whether you're a spreadsheet enthusiast, a visual planner, or you prefer to dream up your own custom solution, there's a tool on this list that will cater to your unique needs.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">1. Google Sheets: For Spreadsheet Lovers</h2>
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<p>If you find comfort in the rows and columns of a well-structured spreadsheet, Google Sheets is your go-to tool. </p>
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<p>With its familiar interface and collaborative features, Google Sheets allows you to create a detailed content calendar. You can track publishing dates, topics, and even collaborate with team members or other Creators. Plus, its filtering and sorting capabilities help you better organize your content and ideas. </p>
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<p>Its versatility makes it a favorite for content Creators who love to systematize their planning process. <a href="https://docs.google.com/spreadsheets/d/1uBQuAL9UwghCHblWtKcREqvSX8uefIasXT5r2JoTfWI/copy" target="_blank" rel="noreferrer noopener">Here is one of our favorite templates</a> if you like seeing your content in calendar form, and <a href="https://docs.google.com/spreadsheets/d/1Xau-nr6_k0guIUI0Vk1f-ZOVmI3JBLQdFIqAGH8UKqs/copy" target="_blank" rel="noreferrer noopener">here’s another helpful template</a> that breaks content down by platform.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">2. Notion: For Completely Customizing Your Content Planner</h2>
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<p>One of the most robust productivity apps out there, Notion combines the features of a spreadsheet, database, and journal. Though there’s a bit of a learning curve to it, Notion offers a flexible workspace where you can design your content calendar in any way that works best for you.</p>
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<p>One of its best content planning features is its database capability. Whether you're brainstorming ideas, outlining posts, or collaborating with a team, Notion's advanced filtering, sorting, and viewing options allow you to slice and dice your information to see it in all different ways. You can track content by status, group by category or platform, sort by publish date, and build a weekly creation schedule so you always know what’s coming next. </p>
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<p>Not a fan of a database-style content planner? They also have more free-form, journal-style pages with endless formatting features and AI capabilities that can help you draft and edit content.</p>
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<p>We even created <a href="https://cv-m.notion.site/f3fba0aff70e41df9d0a4a98ec641830?v=5e6665ccf3f349af9438632d302eb09d&pvs=4" target="_blank" rel="noreferrer noopener">our own content production template</a> that you can duplicate, or you can check out <a href="https://www.instagram.com/taylor.loren/" target="_blank" rel="noreferrer noopener">social media expert Taylor Loren</a>'s content calendar template below:</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">3. Co-Schedule: For Seeing All Your Content in One Place</h2>
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<p>For those seeking a comprehensive view of their content strategy, look no further than Co-Schedule. It integrates editorial planning, social media scheduling, and analytics into one platform. </p>
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<p>With Co-Schedule, content Creators can easily visualize their content calendar alongside social media campaigns. Their endless labeling options, custom statuses, and calendar views help you see all of your live dates, tasks, and content requirements in one place. </p>
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<p>Check out <a href="https://coschedule.com/content-calendar" target="_blank" rel="noreferrer noopener">Co-Schedule’s content calendar template here</a>!</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">4. Planoly: For Beautiful Social Media Profiles</h2>
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<p>Creators who prioritize a stunning Instagram grid will appreciate <a href="https://www.planoly.com/" target="_blank" rel="noreferrer noopener">Planoly</a>. A favorite amongst the social media savvy, this tool allows you to plan, schedule, and preview your Instagram posts to create a harmonious and aesthetically pleasing feed. </p>
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<p>Planoly also offers tools for multi-channel scheduling and planning for TikTok, Pinterest, Facebook, and more. You can edit Instagram Reels, manage your Pinterest boards, and discover new trending content ideas. </p>
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<p>One of its best features is that it lets you save ideas. You can import your favorite photos, videos, memes, and reposts, and experiment with your grid, layouts, templates, hashtags, and captions until you’re satisfied! Plus, its easy-to-use app and elegant interface make it ideal for planning and scheduling on the go.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">5. Airtable: For Complex Content Workflows</h2>
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<p>Content creation often involves intricate workflows, from ideation to publication, and Airtable shines in this aspect. With similar database-style features as Notion, Airtable enables you to design your content calendar with customizable fields, filters, and views. </p>
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<p>From tracking deadlines to managing collaborators, Airtable's versatility empowers content Creators to stay organized and efficient throughout the content lifecycle. It’s particularly helpful for editorial and blog content, where you can organize your content by publish date and drop in required images and copy.</p>
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<p><a href="https://www.airtable.com/templates/content-production" target="_blank" rel="noreferrer noopener">You can experiment with their content production templates here</a>.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">6. Later: For Seamless Social Media Scheduling</h2>
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<p><a href="https://later.com/" target="_blank" rel="noreferrer noopener">Later</a> specializes in effortless social media scheduling. With its user-friendly interface, Creators can schedule and automate posts across multiple platforms, including Instagram, Facebook, Twitter, and Pinterest. </p>
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<p>Later's visual content calendar and drag-and-drop functionality lets you see your upcoming scheduled posts across all social media platforms in one convenient place. Its “set it and forget it” capabilities allow Creators to schedule their content for ideal posting times, and then unplug when they’re not online.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">7. Asana: For Managing All Your Content Tasks and Deadlines</h2>
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<p>For Creators juggling a range of deadlines and projects, Asana offers a comprehensive task management solution. Its intuitive interface allows Creators to break down their content creation process into manageable tasks, ensuring that every step, from ideation to publication, is accounted for. Creators can easily track due dates, account for different campaigns and platforms, and maintain a structured workflow. </p>
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<p>From <a href="https://asana.com/uses/task-management" target="_blank" rel="noreferrer noopener">task trackers</a> and <a href="https://asana.com/templates/social-media-calendar" target="_blank" rel="noreferrer noopener">social media calendars</a> to automation features and app integrations, Asana allows you to make your management system as simple or complex as you need. </p>
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<p>A well-organized content calendar is the backbone of successful content creation. Choose the tool that resonates with you, and turn your content creation process into a well-oiled machine.</p>
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            [post_title] => The 7 Best Tools For Planning Your Content Calendar
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            [post_date] => 2023-08-15 20:10:32
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            [post_content] => <!-- wp:paragraph -->
<p>While the temperatures may still be high outside, in the world of Creator Marketing, the holiday season is almost upon us. It’s the most wonderful time of year when sales, partnerships, and content creation shift into high gear, bringing in big earnings for brands and Creators alike.</p>
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<p>Having a well thought-out Creator Marketing strategy can make or break the holiday season for brands, and understanding Creators’ needs is key to planning an effective, lucrative Creator Marketing campaign.</p>
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<p>So, to make the most of this holiday season, Collective Voice surveyed our Creator community to gain helpful insights into their content planning process and approach to brand partnerships.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Planning Holiday Content Is a Marathon, Not a Sprint</h2>
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<p>Holiday shopping gets earlier every year. In 2022, <a href="https://www.statista.com/statistics/243495/period-when-us-consumers-began-shopping-for-the-holiday-season/" target="_blank" rel="noreferrer noopener">56% of consumers began their holiday shopping in October</a>, while 44% did their holiday shopping in November, December, and January. Whereas in 2021, <a href="https://www.statista.com/statistics/243495/period-when-us-consumers-began-shopping-for-the-holiday-season/" target="_blank" rel="noreferrer noopener">only 45% of consumers started their holiday shopping in October</a>, while the majority of consumers began their holiday shopping later. </p>
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<p>Accordingly, Creators are getting ahead of the game and adopting an earlier posting approach to get their content in front of audiences before the shopping frenzy begins. A significant 27% of Creators begin their planning process in the first half of the year. Meanwhile, 21% of Creators start their planning in August, followed by 30% in September, 18% in October, and a mere 3% in November. </p>
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<p>Marketers and brands are clearly picking up on these trends, as ​​71% of Marketers are kicking off their holiday campaign planning between July and September.</p>
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<p>But content planning isn’t just about timing. It's also about the most effective formats for gaining traffic and driving sales. And sometimes, you can’t beat the classics; written/blog-style content continues to be a top performer, with 28% of Creators considering it as their most vital sales driver. </p>
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<p>In fact, gift guides remain a go-to for both Creators and consumers alike. “Gift guides always seem to be even more popular with my followers than I anticipate,” says <a href="https://www.instagram.com/tinaadamsconsulting/?hl=en" target="_blank" rel="noreferrer noopener">Creator Tina Adams</a>. To supercharge her gift guide strategy, she creates a “wide range of guides that help followers shop for all the people on their list.”  </p>
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<p>Blogs make up one piece of many Creators’ content roadmap. As part of a holistic approach, Creators are syndicating their content through social media platforms. Instagram continues to reign supreme, as 25% of Creators named Instagram Stories and 25% named Instagram feed formats as their biggest sales-driving platforms. </p>
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<p>Creators also aren’t afraid to shake things up and try something new, like short-form video. “Reels are still a dominating factor on Instagram. Sharing shopping finds and new products in a reel/short term video is always going to be a popular piece of content,” explains <a href="https://www.instagram.com/jackiegblog/?hl=en" target="_blank" rel="noreferrer noopener">Creator Jackie Gill</a>.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">‘Tis the Season for Creators to Cash In</h2>
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<p>With sales and gift guides galore, the holiday season is one of the most lucrative times of year for Creators. In fact, 57% of Creators surveyed acknowledged that a quarter of their yearly revenue comes from holiday content alone, while 28% of Creators said that holiday accounts for nearly 50% of their total annual content creation earnings.</p>
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<p>Audiences are hungry for holiday content, and they’re turning to Creators as their go-to sources for shopping inspiration. A noteworthy 69% of shoppers between 25-34 years old say Creators are a great source of inspiration for holiday gifting. </p>
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<p>“Audiences are much more engaged this time of year and want to shop,” says Sarah, a Creator who goes by <a href="https://www.instagram.com/my.sister.made.me.buy.it/?hl=en" target="_blank" rel="noreferrer noopener">@My.Sister.Made.Me.Buy.It on Instagram</a>. Sarah also believes that some of the best money-making opportunities come from sales. Audiences “also love shopping deals and it is so helpful when we can prepare sale content ahead of time,” says Sarah.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Industry Changes Are Affecting Creators’ Holiday Strategies</h2>
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<p>Creators aren’t immune to the kind of industry changes and societal shifts that are affecting workers, consumers, and brands everywhere. </p>
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<p>Economic uncertainty and its potential effects on consumer spending remain top of mind for Creators, who described it as their primary business concern. A significant 65% of Creators indicated that this uncertainty has a negative impact on their holiday campaigns. Similarly, this economic uncertainty is raising questions about potential partnership opportunities, with 54% of Creators expressing worry about brands limiting their marketing spending. </p>
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<p>However, brands are still planning on investing significantly in their holiday marketing, as 75% of Marketers we spoke to plan to increase their holiday marketing budget compared to last year.</p>
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<p>Importantly, the rapidly changing social media landscape is encouraging Creators to shift their content strategies and try new things. Some of these industry shake-ups are leading to positive adaptations, as <a href="https://www.instagram.com/maressamade/?hl=en" target="_blank" rel="noreferrer noopener">Creator Kayla Fernandez</a> says, “I’m really excited to use more short-form video content to truly showcase how excited I am about the products I love.” To get in on the growing short-form video trend, 59% of Marketers we surveyed plan to test TikTok and Reels this holiday season, and 36% are interested in exploring live shopping.</p>
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<p>But it’s not just the popularity of these formats that excites Creators. Fernandez believes short-form video can create more authentic content and partnerships. “The more that [short-form video] gets integrated into platforms, the easier I find it to support brands that I both have a relationship with as well as the ones that are new to me and my audience,” explains Fernandez. </p>
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<p>Conversely, some Creators are turning back to owned and operated content in the face of these rapid social media shifts. “I'm actually digging deeper into blogging with all the unflattering press around social media,” says Adams. These tried-and-true content formats can provide insulation from huge industry swings. Adams has adopted this approach, explaining, “I sense a growing nostalgia for quieter connections that blogging allows, without all the noise of unwanted ads and frustrating algorithms that monopolize social media feeds.”</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Putting A Bow On It: How To Partner with Creators During Holiday</h2>
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<p>At Collective Voice, we are all about fostering relationships between brands and Creators for prosperous, mutually beneficial campaigns. Understanding Creators’ needs and goals during the holiday season is crucial for producing mutually-beneficial, sales-driving content and Creator campaigns. </p>
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<p>Here's everything you need to know to produce a winning holiday campaign, all neatly wrapped up like a present:</p>
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<li><strong>Long-term partnerships: </strong>Brands who work throughout the year to develop a relationship with Creators have a competitive edge, as brand loyalty also remains high during the holidays. In fact, 85% of Creators prioritize nurturing their existing brand relationships during the holiday season, while only 14% focus on securing new brand deals. Since many Creators are inundated with offers during the holiday season, they prefer to have fewer high paying collaborations that are truly authentic.</li>
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<li><strong>Content that's authentic and native to Creators’ channels: </strong>According to 57% of Creators, Instagram generates the highest sponsored campaign revenue during the holidays. Facebook follows, with 18% of Creators reporting that it generates the highest sponsored campaign earnings. 11% of Creators named blogs, while the remaining 5% named TikTok, YouTube, Pinterest, and Amazon, respectively, as the platforms providing their highest sponsored campaign earnings. </li>
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<li><strong>Advanced planning:</strong> The earlier the collaboration can start, the better. Says Creator <a href="https://winetravelista.com/" target="_blank" rel="noreferrer noopener">Laura Danforth</a>, “planning early is important so that Creators have time to work partnerships into our calendars and have enough time to create high-quality content.” </li>
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<li><strong>Creative freedom: </strong>Brands should encourage Creators to lean into their authentic voices, personal experiences, and unique backgrounds, which benefits the brand through authentic and engaging posts. “It’s a VERY busy time for brand deals. I would appreciate it if brands…would give less direction and leave us a little more creative license,” suggests <a href="https://www.instagram.com/dressed_4_my_day/?hl=en" target="_blank" rel="noreferrer noopener">Kay Harms</a>, a fashion and beauty Creator focusing on women over 50.</li>
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<li><strong>An inclusive approach:</strong> The holiday season is an ideal opportunity for brands to target diverse audiences by working with diverse Creators. “It’s important for brands to showcase a variety of cultures and ethnicities during the holidays,” states Fernandez. Overlooking diverse Creators means brands are forgoing an opportunity to speak to a wider audience. “We have dollars too that we love to spend during the holidays…and Creators of color often speak directly to those audiences,” says Fernandez.</li>
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<p>Harnessing the immense potential of Creator partnerships during the holiday season demands both a strategic <em>and</em> empathetic approach. As our exclusive data suggests, Creators are seeking collaborative opportunities that align with their authentic values, creative vision, and tight schedule during this busy season.</p>
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<p>By paying attention to Creators' holiday-specific needs and objectives, Marketers can produce more effective campaigns to drive sales and brand visibility. And importantly, they can cultivate lasting and meaningful connections with Creators and consumers in the spirit of festive celebration.</p>
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            [post_title] => Elevate Your Holiday Campaigns With Insights from Our 2023 Creator Survey
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