Array
(
    [0] => stdClass Object
        (
            [ID] => 40113194
            [post_author] => 25
            [post_date] => 2023-11-24 17:51:59
            [post_date_gmt] => 2023-11-24 17:51:59
            [post_content] => <!-- wp:paragraph -->
<p>Instagram is one of the most popular social media platforms in the world,<a href="https://www.demandsage.com/instagram-statistics/" target="_blank" rel="noreferrer noopener"> boasting more than 2.3 billion users</a>. Once a platform to share snapshots of your day, Instagram is now a powerhouse platform for Creators looking to make money. If you’re wondering how to make money on Instagram, you’ve come to the right place. With the right strategy, it has the potential to provide you with a lucrative source of income. </p>
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<p>There are various ways Instagram Creators can turn a profit on Instagram. The strategies, techniques, and tips below can help you transform your presence on the platform into sustainable income. Whether you’re a budding Creator getting started or a master of content creation, this guide is for you. Let’s get started.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Why Instagram Is An Ideal Platform To Monetize Content</h2>
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<p><a href="https://www.collectivevoice.com/blog/how-to-make-money-as-a-content-creator/" target="_blank" rel="noreferrer noopener">There are many ways to earn money as a content Creator</a>. But For Instagram in particular is a top platform for monetizing content and securing brand deals. From showcasing your unique imagery to creating engaging Instagram Reels , there are so many opportunities to create authentic content that’ll attract audiences and potential partners. </p>
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<p>If you’re wondering how to make money on Instagram, there are a few things you need to learn. Specifically, the various features that allow you to monetize your content. </p>
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<li><strong>User Base:</strong> Yes, many social media platforms have a broad audience base. However, as we mentioned, Instagram has more than 2.3 billion users. Additionally, <a href="https://blog.hootsuite.com/instagram-statistics/#:~:text=Instagram%20is%20the%208th%20most,billion%20total%20visits%20per%20month." target="_blank" rel="noreferrer noopener">Instagram’s the world's fourth most-used social media platform</a>. Finally, according to SEO tool Semrush, <a href="https://blog.hootsuite.com/instagram-statistics/#:~:text=Instagram%20is%20the%208th%20most,billion%20total%20visits%20per%20month.">Instagram ranks as one of the top 10 most visited websites globally</a>. With such a large audience, Instagram is an important, compelling platform for Creators who want to grow their following.</li>
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<li><strong>Eye-catching Visuals</strong>: Unlike Twitter and Facebook, Instagram is a site built around visual content. Are you a Creator who specializes in capturing photography, editing videos, or sharing any medium of visual imagery like illustrations or artwork? If so, then Instagram is for you. Instagram stands apart from its competitors because of its multi-modal capabilities. Users can share various types of visuals, from still to motion, through their profile posts, Instagram Stories, and video Reels. Plus, users can make edits, add music, and tag people, locations, brands and more </li>
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<li><strong>Engagement and Community Building: </strong>Because Instagram has a vast user base, there’s huge potential for engagement. In addition to the platform’s expansive number of users, they come from all walks of life with endless interests. Meaning, it’s surprisingly easy to cultivate an engaged community that’s interested in your content and your particular niche. Once you cultivate a community of followers, you have their attention to market your products or services.</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Instagram Monetization Requirements</h2>
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<p>Before discussing specifics on how to make money on Instagram, we must discuss the Instagram monetization requirements. While these requirements differ depending on the program or monetization strategy you use, there are some that remain constant no matter how you choose to monetize.These include:</p>
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<li>Complying with Instagram’s terms of use and community guidelines. </li>
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<li>Meeting the minimum 18-year-old age requirement.</li>
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<li>Residing in a participating location. </li>
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<li>Posting original, authentic work that doesn’t contain prohibited content.</li>
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<p>If you want to participate in branded content, subscriptions, badges, or other income-driven content programs, familiarize yourself with their individual requirements.</p>
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<h3 class="wp-block-heading" style="text-transform:capitalize">How Many Followers Do You Need To Make Money on Instagram?</h3>
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<p>So, how many followers do you need to make money on Instagram? While there isn't a follower minimum for many of the monetization programs on Instagram, you do need a public, professional account. Of course, the more followers you have, the better. But even Creators with small audiences can make money. <a href="https://blog.hootsuite.com/how-to-make-money-on-instagram/" target="_blank" rel="noreferrer noopener">A survey conducted by Hype Auditor found that “micro-influencers (accounts with one thousand to ten thousand followers) earn on average $1,420 per month.”</a></p>
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<p>However, it’s important to note that Instagram’s Subscriptions and badge programs require users to have at least 10,000 followers. So, if you’re wondering how to make money on Instagram, you’ll want to focus on building your audience before monetizing.</p>
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<h2 class="wp-block-heading" style="text-transform:none">How To Use Affiliate Marketing To Make Money on Instagram</h2>
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<p>One way to earn an income from Instagram is to use <a href="https://www.collectivevoice.com/blog/getting-started-with-affiliate-marketing-a-step-by-step-guide-for-creators/" target="_blank" rel="noreferrer noopener">affiliate marketing</a>. When you’ve cultivated an engaged community on Instagram, you can direct them to your favorite products using affiliate links and earn commission when a purchase is made.. </p>
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<p>Here are a few ways to maximize your affiliate marketing potential on Instagram:</p>
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<li>Use the latest, most popular content formats, like Instagram Reels to maximize your potential reach and engagement</li>
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<li>Add affiliate links to your Instagram Stories using URL stickers so users can click directly to products</li>
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<li>Produce <a href="https://www.collectivevoice.com/blog/create-solution-driven-content-that-drives-better-engagement/" target="_blank" rel="noreferrer noopener">content that creates value and solves your audience’s problems</a>, linking useful products </li>
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<li>Include a “hook” with your product recommendations by telling your followers exactly <em>why </em>they need to buy this product</li>
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<li><a href="https://www.collectivevoice.com/blog/tapto-shop-the-link-in-bio-game-changer/" target="_blank" rel="noreferrer noopener">Use a link-in-bio tool, like TapTo.Shop, to house all of your affiliate links in one place</a></li>
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<p>Ultimately, making money from affiliate marketing on Instagram requires creating interesting and engaging content that persuades consumers to see the value of the brands and products you’re sharing. Don’t forget to cross-post your content to other social media platforms, as well as your own owned and operated channels, to maximize your exposure to potential customers.</p>
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<h2 class="wp-block-heading" style="text-transform:none">Monetize Your Instagram With Brand Partnerships</h2>
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<p>If you’re wondering how to make money on Instagram by working with brands, then let’s dig into one of the most lucrative ways to make money as a Creator: brand partnerships.</p>
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<p>Brand partnerships are paid collaborations between brands and Creators, and they can come in different forms:</p>
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<li>Flat-fee campaign</li>
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<li>Affiliate partnership</li>
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<li><a href="https://www.collectivevoice.com/blog/what-is-a-ugc-creator/" target="_blank" rel="noreferrer noopener">UGC</a> partnership</li>
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<li>Social media whitelisting</li>
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<p>Often, brands will seek out Creators to cast in their marketing campaigns, paying them to promote certain products, services, messaging, or tentpole moments like a new product launch or upcoming sales. Brands seek out Creators whose authentic interests align with their mission and products, and who have engaged audiences they can market to. </p>
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<p>To get cast in campaigns and attract brands for partnerships on Instagram, you should have a growing, engaged following, high-quality content, a consistent posting schedule, and a clear point of view. <a href="https://www.collectivevoice.com/blog/the-top-7-factors-brands-look-for-when-casting-creators-in-campaigns/" target="_blank" rel="noreferrer noopener">Brands look to work with Creators with a proven track record of success</a>, so put together a short media kit that highlights your biggest accomplishments as a Creator, like the sales you’ve driven or the buzz you’ve helped generate for a brand. You can send this to potential brand partners to help you seal the deal. Over time, your successful collaborations can help you <a href="https://www.collectivevoice.com/blog/how-to-become-a-brand-ambassador-a-creator-roadmap/" target="_blank" rel="noreferrer noopener">become a brand ambassador</a>, and turn those partnerships into ongoing financial opportunities. </p>
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<p>Keep in mind that when you create content as part of a paid partnership, you must add disclosures that follow FTC guidelines. Instagram has a feature that marks your posts with the “Paid Partnership” label. But before you get started with your first branded post, <a href="https://help.instagram.com/1123581461537025" target="_blank" rel="noreferrer noopener">you need to set up the “Branded content tools” option in your Instagram settings menu</a>. </p>
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<h2 class="wp-block-heading" style="text-transform:none">How to Make Money on Instagram Through Subscriptions</h2>
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<p>Instagram launched its Subscriptions feature in January 2022 as another way for Creators to earn income on the platform. <a href="https://creators.instagram.com/earn-money/subscriptions" target="_blank" rel="noreferrer noopener">Instagram Subscriptions</a> allow Creators to offer exclusive content to followers who subscribe. </p>
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<p>If you’re wondering how to make money on Instagram through Subscriptions, the set up is fairly straightforward. You set your own monthly subscription price from a range of preset amounts. <a href="https://www.hollywoodreporter.com/business/digital/instagram-subscriptions-1235077606/" target="_blank" rel="noreferrer noopener">Currently, you can charge $.99, $1.99, $2.99, $4.99, $9.99, $19.99, $49.99, or $99.99.</a> Instagram doesn’t take a fee from Subscriptions. However, <a href="https://help.instagram.com/452916639881344" target="_blank" rel="noreferrer noopener">they explain that “Google and Apple deduct 30% of all in-app purchases in fees."</a></p>
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<p>Instagram Subscriptions benefit both Creators and their subscribers. As the Creator, you earn recurring monthly income and build deeper relationships with your devoted fans. And your subscribers get to be part of an exclusive community of like-minded fans and gain access to special content. </p>
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<p>If you’re curious about Subscriptions, check out these Creator’s Instagram accounts:</p>
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<li><a href="https://www.instagram.com/alizakelly/" target="_blank" rel="noreferrer noopener">Aliza Kelly</a> is an astrologer and author with 134K followers. She offers a subscription to exclusive astrology-themed content for $4.99/mo. She also offers classes linked to her bio, each one is priced at $33.</li>
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<li><a href="https://www.instagram.com/jordanchiles/" target="_blank" rel="noreferrer noopener">Jordan Chiles</a> is an Olympic gymnast that shares special content with her subscribers. She charges $1.99/mo. to view her content. </li>
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<li><a href="https://www.instagram.com/donalleniii/" target="_blank" rel="noreferrer noopener">Don Stevenson</a> is an XR Creator. His Instagram Subscription features “chats and talks with key players in the XR industry.” Additionally, he’s the only XR Creator with a Subscription-based account at the moment. He charges $4.99/mo for exclusive content. </li>
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<p>These are the requirements to use Instagram Subscriptions:</p>
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<li>You have to be 18+.</li>
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<li>You have over 10,000 followers.</li>
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<li>You reside in an eligible country.</li>
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<li>You comply with Instagram’s monetization policies.</li>
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<h2 class="wp-block-heading" style="text-transform:none">How To Make Money on Instagram From Different Types of Posts</h2>
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<p>Do you meet all the requirements for Instagram’s proprietary monetization programs? If not, it doesn’t mean you can’t learn how to make money on Instagram. There are still a few additional ways to earn income on the platform—especially if you’re a <a href="https://www.collectivevoice.com/blog/what-is-a-ugc-creator/" target="_blank" rel="noreferrer noopener">UGC Creator </a>or use shopping discovery apps. Just remember the basics: if you create high-quality content, post regularly, and engage with your audience you have a better chance of success. Here’s how to monetize your content through various posting methods.</p>
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<h3 class="wp-block-heading" style="text-transform:none">How To Make Money on Instagram Grid Posts</h3>
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<p>You can learn how to make money on Instagram by going back to the basics. We’re talking about creating static posts for your Instagram grid. Static posts on your Instagram grid are best for:</p>
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<li>Using high-quality imagery to showcase physical or digital products. </li>
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<li>Promoting branded content with your followers. </li>
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<li>Creating image carousels and adding any commissionable links in the caption. </li>
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<li>Keeping your audience updated on any upcoming Instagram Live content scheduled or new Instagram Subscriptions content. </li>
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<p>Your grid posts aren’t just about the visuals, though. You want a catchy, relevant caption alongside your high-quality image or content, along with a clear call-to-action that can help drive sales, traffic, or awareness.</p>
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<h3 class="wp-block-heading" style="text-transform:none">How To Make Money on Instagram Live by Earning Badges</h3>
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<p>If you’re a Creator who loves to utilize Instagram Live, the platform’s badge program is especially for you. <a href="https://creators.instagram.com/earn-money/badges" target="_blank" rel="noreferrer noopener">Instagram badges</a> is a feature that allows your viewers and followers to purchase badges during your Instagram Live stream. Think of them as a tip for your hard work and amazing content. It’s a great way for your audience to show support and let you know they like your content. </p>
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<p>If you’re learning how to make money on Instagram, rest assured that your badges add up. Badges cost $.99, $1.99, and $4.99, and users can purchase more than one badge during a Live stream. When a user purchases a badge, a heart icon appears next to their username. You’ll see it when they interact with you during the stream so that you can thank them and interact back, if you chose to. </p>
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<p>In order to participate in badges, you have to meet the same eligibility requirements as Instagram Subscriptions.</p>
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<h3 class="wp-block-heading" style="text-transform:none">How To Make Money on Instagram Reels</h3>
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<p>Instagram Reels have taken off in the last few years, leading many Creators to wonder how to make money on Instagram Reels. With the rising popularity of short-form video, Instagram Reels has created an entirely new format for Creators to generate content, come up with new creative ideas, reach a larger audience, and engage with their followers. Not to mention, Instagram Reels are one of the most engaging formats on the platform right now, making them a powerful format for making money. </p>
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<p>Here are ways to generate income from your Instagram Reels content. </p>
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<li><strong>Sell them as part of a brand partnership package: </strong>Because of the high reach potential and engagement rates, brands are very interested in leveraging Instagram Reels. If you’re getting paid to partner with brands, offer to include an Instagram Reel video as part of the campaign package. </li>
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<li><strong>Create product reviews for brands to repurpose as sponsored User-Generated Content (UGC): </strong><a href="https://www.collectivevoice.com/blog/what-is-a-ugc-creator/" target="_blank" rel="noreferrer noopener">Brands love to repurpose UGC for their own social media and marketing channels</a>. When you create brand and product-specific videos, you can license or sell the videos to brands to post on their own channels, or whitelist through your profile. </li>
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<li><strong>Use them to direct your audience to your affiliate links:</strong> Instagram Reels are great formats for showcasing your favorite outfits,  makeup tutorials, home decor ideas, and more! Use a voiceover or onscreen text in your Reel to direct your followers to your link-in-bio so they can shop the products in your video through your affiliate links.</li>
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<h3 class="wp-block-heading" style="text-transform:none"><strong>How To Make Money on Instagram Stories</strong></h3>
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<p>Even though Instagram Stories disappear after 24 hours, their big draw for Creators is their easy linking capabilities. With Stories, you can add a link sticker to your photo or video slides, and your followers can simply tap the link and be redirected wherever you want them to go. Which means that Stories are a great solution for bringing your followers straight to your affiliate links! </p>
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<p>Here are a few ideas for making money from Instagram Stories:</p>
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<li><strong>Create a </strong><a href="https://www.collectivevoice.com/blog/5-easy-highly-engaging-instagram-story-engagement-ideas-you-can-turn-into-a-weekly-series/" target="_blank" rel="noreferrer noopener"><strong>weekly Instagram Story series</strong></a> that you can produce consistently, that shows off your favorite outfit this week, or a recipe you’ve been perfecting. Make sure to add link stickers to the products in the Story slide.</li>
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<li><strong>Sell merchandise or products you make:</strong> If you have an online shop or merchandise, use Stories to link your audience directly to your merch or website. Tease images or videos of your latest “drops” and showcase testimonials from shoppers who love your products. </li>
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<li><strong>Sell courses: </strong>Are you a video creation expert or have you cracked the code to affiliate marketing on Pinterest? Design an e-course and use Instagram Stories to promote it. Use question and poll stickers to create a conversation with your audience, and let them ask you questions about the course and your strategy. Then, use a link sticker to get your followers to purchase your online course.</li>
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<h2 class="wp-block-heading" style="text-transform:none"><strong>How To Receive Payment for Instagram Monetization Programs</strong></h2>
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<p>Now that you know how to make money on Instagram through their  proprietary monetization programs, you might wonder how you would receive payment. First, you have to <a href="https://www.facebook.com/help/instagram/395463438322618" target="_blank" rel="noreferrer noopener">add a payout account on the platform</a>. Not sure where to start? Here’s how to add this to your account.</p>
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<li>Log into your Instagram account and tap on your bio picture to bring you to your profile. </li>
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<li>Tap on your professional dashboard link at the top of your profile. </li>
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<li>Go to “Payouts.”</li>
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<li>Hit the “Update payout method” option. </li>
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<li>Select PayPal or add your bank account information for future payouts.</li>
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<li>Complete the setup by following the prompts.</li>
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<p>Take note that you won’t receive payment until you reach the $25 payout minimum requirement. Instagram releases funds every month on the 21st for any earnings from the previous month. Keep in mind that it might take a little extra time to receive earnings based on your bank. </p>
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<p>It’s essential that once you set up your content Creator account that you also set up your payout account. You have to set up your account within the first five months or before you generate income over $500. If you don’t have a payout account by those standards, Instagram won’t let you monetize on the platform. After six months, you forfeit your payout.</p>
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<h2 class="wp-block-heading" style="text-transform:none">Final Thoughts on How To Make Money on Instagram</h2>
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<p>Does it feel like the tactics are limitless when learning how to make money on Instagram? It’s because Instagram has evolved from a simple photo-sharing platform to a platform where Creators turn content into real income earning professions. More than ever, social media platforms like Instagram play a vital role in the growth of the Creator economy. You can unlock a world of content monetization opportunities through Instagram. Especially with its ever-expanding income-generating options—the possibilities are endless. </p>
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<p>It doesn’t matter if you’re a long-term content Creator or brand new to the scene, Instagram is a formidable platform to earn an income from your content. Just keep the basics of content creation in mind. Keep your content relevant and engaging, interact with your followers and audience, and leverage various monetization strategies. Pair these basics with the aforementioned approaches, and you’re on your way to amassing a pretty profit.</p>
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            [post_title] => How To Make Money on Instagram: A Guide To Social Media Income
            [post_excerpt] => If you’re wondering how to make money on Instagram, you’ve come to the right place. With the right strategy, you can earn a reliable income.
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            [post_modified] => 2023-11-24 17:53:52
            [post_modified_gmt] => 2023-11-24 17:53:52
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    [1] => stdClass Object
        (
            [ID] => 40112449
            [post_author] => 31
            [post_date] => 2023-10-20 17:10:58
            [post_date_gmt] => 2023-10-20 17:10:58
            [post_content] => <!-- wp:paragraph -->
<p>This is our series called “Industry Voices,” where we interview social media experts and Creator marketing insiders to get their take on industry trends, marketing best practices, and actionable insights for crafting smart strategy.</p>
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<p>We spoke to <a href="https://www.instagram.com/isisbreanna/">Isis Breanna</a>, a Harvard-certified marketing consultant and author of the book, “<a href="https://www.amazon.com/gp/aw/d/1684811600/ref=tmm_pap_swatch_0?ie=UTF8&qid=&sr=">Skyrocket Your Business with Social Media Branding</a>.” Isis is all about turning “brains into brand,” so keep reading for her tips about how to stay true to yourself and create more authentic content. </p>
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<section class="wp-block-create-block-glide-section-container container-l dc-container-white"><div class="wrapper"><!-- wp:acf/spacer {"name":"acf/spacer","data":{"basethemevar_blk_spacer":"space-36","_basethemevar_blk_spacer":"field_611921726f444"},"align":"full","mode":"preview"} /-->

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<p><strong><strong>What’s your single biggest source of inspiration? </strong></strong></p>
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<p>Knowing that my content, words, and actions can have a positive or negative impact on someone's life. </p>
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<p>Everyday I strive for them to be positive. It inspires me to know that my little place in this world can make a big change in someone's mind, business, and life!</p>
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<p><strong><strong><strong><strong>Which social platform are you loving right now and why?</strong></strong></strong></strong></p>
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<p>Instagram! Instagram is a great place to foster a true community. It's also one of the few social media platforms that can easily be used as a portfolio, and can showcase your brand in unique ways.</p>
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<p><strong><strong><strong><strong><strong>What are the top three tools you can’t live without?</strong></strong></strong></strong></strong></p>
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<p>Any project management system! I've been using and loving <strong>ClickUp</strong> for a few years now, and I've been obsessing over<strong> Later</strong> since 2019. I also love a powerful, personalized planner, and I design, create, and print my own planners using <strong>Canva</strong>.</p>
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<p><strong><strong><strong><strong>What does the word “authenticity” mean to you?</strong></strong></strong></strong></p>
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<p>It means not performing. </p>
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<p>You're not showing up differently or altering your values based on who's watching. You know your vision and mission, and you're steadily working towards them no matter what obstacles come your way. </p>
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<p>It means understanding who you are and what your brand stands for!</p>
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<p><strong><strong><strong><strong>Which 3 Creators do you think are truly killing the game right now?</strong></strong></strong></strong></p>
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<ul><!-- wp:list-item -->
<li><a href="https://www.instagram.com/imaniimani/">@ImaniImani</a></li>
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<li><a href="https://www.instagram.com/sopharush/">@SophaRush</a></li>
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<li><a href="https://www.instagram.com/lovemichelleana/">@MichelleAna</a></li>
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<p><strong><strong><strong><strong>How do you stay ahead of fast-moving social media trends without losing focus on your current goals and objectives?</strong></strong></strong></strong></p>
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<p>The majority of my content is evergreen, meaning it's not attached to a trend. It’s unique, creative, and customized for my own brand!</p>
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<p>Doing this allows me to not get caught up in trends and constantly stay ahead of the curve. If anything, focusing on custom, unique content allows you to <em>create</em> trends.</p>
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<p><strong><strong><strong><strong><strong>Which brand currently has the smartest social strategy, and why?</strong></strong></strong></strong></strong></p>
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<p>There are tons of brands that have smart, creative, and engaging social strategies at the moment, but the first that comes to mind for me is <a href="https://www.instagram.com/thehoneypotco/">The Honey Pot Company</a>!</p>
<!-- /wp:paragraph -->

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<p>They've done an excellent job of taking a “taboo” product line and creating storytelling content that engages and persuades their community. Many Creators struggle with adding personality to their product-based businesses, but The Honey Pot Company has mastered it.</p>
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<p><strong><strong><strong><strong><strong><strong>What’s your biggest social media/marketing prediction for this year? What trend or upcoming changes should everyone know about and prepare for?</strong></strong></strong></strong></strong></strong></p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>The Creator economy is hungry for creativity. </p>
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<p>People who create innovative forms of content will be the ones who soar. This could be anything from new, unexpected podcast formats to delivering email newsletters in a creative way, like through gamified landing pages.</p>
<!-- /wp:paragraph -->

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            [post_title] => Industry Voices: Isis Breanna
            [post_excerpt] => Isis Breanna is a Harvard-certified marketing consultant and author of the book, “Skyrocket Your Business with Social Media Branding.” Keep reading for her tips about how to stay true to yourself and create more authentic content. 
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    [2] => stdClass Object
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            [ID] => 40112868
            [post_author] => 31
            [post_date] => 2023-11-08 20:27:17
            [post_date_gmt] => 2023-11-08 20:27:17
            [post_content] => <!-- wp:paragraph -->
<p>Whether you’re creating gift guides for home decor enthusiasts or beauty gurus, we’re here to help with all your holiday content needs and inspire your most rewarding season yet! </p>
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<p>Using first-party data, we’ve curated a list of the tried-and-true, best selling products that audiences love to gift year after year.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">For the traveler</h2>
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<p class="has-medium-font-size">These essentials can be found on many frequent traveler’s wishlists, and for good reason: they’re the perfect mix of form and function. </p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">1. Beis Commuter Duffel</h3>
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<!-- wp:columns -->
<div class="wp-block-columns"><!-- wp:column -->
<div class="wp-block-column"><!-- wp:acf/image {"name":"acf/image","data":{"image_position":"left","_image_position":"field_6482d4c6f6247","collectiveblog_i_images":40112954,"_collectiveblog_i_images":"field_6441218eb0395","collectiveblog_i_image_caption":"","_collectiveblog_i_image_caption":"field_64421e7c415c5"},"align":"wide","mode":"edit"} /--></div>
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<div class="wp-block-column"><!-- wp:paragraph -->
<p>Shoppers love this stylish weekender bag for short getaways or as a convenient carry-on. </p>
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<h3 class="wp-block-heading">2. Beats Studio Pro Wireless Noise Cancelling Over-the-Ear Headphones</h3>
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<div class="wp-block-columns"><!-- wp:column -->
<div class="wp-block-column"><!-- wp:acf/image {"name":"acf/image","data":{"image_position":"left","_image_position":"field_6482d4c6f6247","collectiveblog_i_images":40112965,"_collectiveblog_i_images":"field_6441218eb0395","collectiveblog_i_image_caption":"","_collectiveblog_i_image_caption":"field_64421e7c415c5"},"align":"wide","mode":"edit"} /--></div>
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<div class="wp-block-column"><!-- wp:paragraph -->
<p>High-quality headphones are a traveler's best friend. This classic choice is a perennial favorite for its chic colors, bluetooth capability, and noise cancellation features. </p>
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<h3 class="wp-block-heading">3. Slip Frequent Flyer Travel Set</h3>
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<div class="wp-block-columns"><!-- wp:column -->
<div class="wp-block-column"><!-- wp:acf/image {"name":"acf/image","data":{"image_position":"left","_image_position":"field_6482d4c6f6247","collectiveblog_i_images":40112966,"_collectiveblog_i_images":"field_6441218eb0395","collectiveblog_i_image_caption":"","_collectiveblog_i_image_caption":"field_64421e7c415c5"},"align":"wide","mode":"edit"} /--></div>
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<div class="wp-block-column"><!-- wp:paragraph -->
<p>This set of silk staples makes any travel day feel instantly more luxurious.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">For the Exercise Enthusiast</h2>
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<p class="has-medium-font-size">Help your followers unleash their inner athlete with these fitness necessities.</p>
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<h3 class="wp-block-heading">1. Lululemon Everywhere 1L ripstop belt bag</h3>
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<div class="wp-block-column"><!-- wp:acf/image {"name":"acf/image","data":{"image_position":"left","_image_position":"field_6482d4c6f6247","collectiveblog_i_images":40113029,"_collectiveblog_i_images":"field_6441218eb0395","collectiveblog_i_image_caption":"","_collectiveblog_i_image_caption":"field_64421e7c415c5"},"align":"wide","mode":"edit"} /--></div>
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<p>This Lululemon belt bag continues to be a popular pick amongst shoppers. Its lightweight design and simple silhouette makes it perfect for long hikes, a quick jaunt to the gym, and everything else in between! </p>
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<h3 class="wp-block-heading">2. Hoka Bondi 8 Sneakers</h3>
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<p>A great pair of running shoes is a must for any exercise lover, and this pair by Hoka has thousands of positive reviews!</p>
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<h3 class="wp-block-heading">3. Stanley 40 oz. Quencher Tumbler</h3>
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<p>You can’t talk about hit products without mentioning the famous Stanley tumbler. While this water bottle may seem trendy, it continues to be a beloved top seller amongst online shoppers.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">For the Wellness Expert</h2>
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<p class="has-medium-font-size">There are few greater gifts to share with your followers than the gifts of peace and self-care. </p>
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<h3 class="wp-block-heading">1. OSEA Undaria Body Bestsellers Set</h3>
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<p> A luxurious oil and accompanying body butter, this set is a favorite amongst beauty enthusiasts and celebrities like Victoria Beckham.  </p>
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<h3 class="wp-block-heading">2. Barefoot Dreams The CozyChic Adult Robe</h3>
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<p>A robe that can double as a cozy, ultra-soft blanket is sure to be a hit for your gift-giving audience. </p>
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<h3 class="wp-block-heading">3. Ugg Goldenstar Clog</h3>
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<p>Shoppers love the versatility of this slipper/clog, enjoying their comfort both inside and outside the house. </p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">For the Decor Dreamer</h2>
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<p class="has-medium-font-size">Help your followers elevate their space with these polished decor must-haves.</p>
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<h3 class="wp-block-heading">1. Diptyque Pomander Scented Candle</h3>
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<p>The perfect candle for your followers and their loved ones to display on their holiday hearths, and savor its warm, spicy, seasonal scent. </p>
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<h3 class="wp-block-heading">2. Architectural Digest at 100: A Century of Style Book</h3>
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<p>If your audience is looking for something to give to an art lover, architecture buff, or home design fan, this is an ideal choice.</p>
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<h3 class="wp-block-heading">3. Barefoot Dreams CozyChic Barefoot in the Wild Throw</h3>
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<p>Equal parts snug, homey, and stylish, this throw is a crowd-pleaser and a great gift idea for everyone, from in-laws to new parents to homebodies. </p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">For the Chef</h2>
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<p class="has-medium-font-size">Top-notch kitchen gear for shoppers to cook up the perfect holiday meals.</p>
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<h3 class="wp-block-heading">1. Smeg Hand Mixer</h3>
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<p>From the ultra popular brand, Smeg, this sleek hand mixer is loved by experts, editors, and home cooks alike.</p>
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<h3 class="wp-block-heading">2. Le Creuset Stoneware Heritage Petite Casserole Dish</h3>
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<p>This petite casserole dish from Le Creuset makes a great gift or stocking stuffer for anyone who loves to serve meals with a side of cottage-core charm. </p>
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<h3 class="wp-block-heading">3. Caraway Non-Toxic Ceramic Non-Stick Cookware 7-Piece Set</h3>
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<p>With thousands of positive reviews, Caraway’s non-stick ceramic cookware sets are loved by shoppers who want chic but functional cookware. Your followers can choose to gift the whole set, or mix and match individual pieces according to their giftee’s needs.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">For the Tech Enthusiast</h2>
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<p class="has-medium-font-size">For shoppers who love the next big thing in the world of tech, these modern gifts are a sure hit. </p>
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<h3 class="wp-block-heading">1. Fujifilm INSTAX MINI 12 Instant Camera</h3>
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<p>This camera continues to be a top seller for gift givers who recognize its nostalgic appeal and current, cool design. </p>
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<h3 class="wp-block-heading" style="text-transform:none">2. iRobot Roomba 694 Wi-Fi Connected Robot Vacuum</h3>
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<p>Is it practical? Yes. But practical doesn’t mean boring. And it’s the perfect gift for anyone who craves a spotless floor.</p>
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<h3 class="wp-block-heading" style="text-transform:none">3. Amazon Echo Dot Smart Speaker with Clock and Alexa</h3>
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<p> A smart speaker and alarm clock in one, the Amazon Echo Dot also comes with Alexa capabilities. Share how this innovative tech gadget can make your followers’ (and their loved ones) lives easier! </p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">For the Beauty Guru</h2>
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<p class="has-medium-font-size">Simplify your space and embrace a "less is more" philosophy with a sleek, clean look.</p>
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<h3 class="wp-block-heading" style="text-transform:none">1. Rare Beauty by Selena Gomez Soft Pinch Liquid Blush</h3>
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<div class="wp-block-column"><!-- wp:acf/image {"name":"acf/image","data":{"image_position":"left","_image_position":"field_6482d4c6f6247","collectiveblog_i_images":40112999,"_collectiveblog_i_images":"field_6441218eb0395","collectiveblog_i_image_caption":"","_collectiveblog_i_image_caption":"field_64421e7c415c5"},"align":"wide","mode":"edit"} /--></div>
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<p>This liquid blush has a dedicated following for its intense pigments and long-lasting formula. Offer your audience choices in shades and formulations that suit different skin tones.</p>
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<h3 class="wp-block-heading" style="text-transform:none">2. Dior Lip Glow Oil</h3>
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<div class="wp-block-column"><!-- wp:acf/image {"name":"acf/image","data":{"image_position":"left","_image_position":"field_6482d4c6f6247","collectiveblog_i_images":40113001,"_collectiveblog_i_images":"field_6441218eb0395","collectiveblog_i_image_caption":"","_collectiveblog_i_image_caption":"field_64421e7c415c5"},"align":"wide","mode":"edit"} /--></div>
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<p>This classic, staple lip oil makes a great gift or stocking stuffer for makeup enthusiasts.</p>
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<h3 class="wp-block-heading" style="text-transform:none">3. Skylar Vanilla Sky Eau de Parfum</h3>
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<div class="wp-block-column"><!-- wp:acf/image {"name":"acf/image","data":{"image_position":"left","_image_position":"field_6482d4c6f6247","collectiveblog_i_images":40113002,"_collectiveblog_i_images":"field_6441218eb0395","collectiveblog_i_image_caption":"","_collectiveblog_i_image_caption":"field_64421e7c415c5"},"align":"wide","mode":"edit"} /--></div>
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<p>A carefully chosen perfume can be a personal and luxurious gift. Your followers can demonstrate their thoughtfulness and care by gifting this warm, vanilla scent to their friends and family.  </p>
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<p>Happy holiday content creation, and may your season be filled with joy and success!</p>
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            [post_title] => Holiday Gift Guide Inspiration: Best Selling Products Audiences Love To Gift
            [post_excerpt] => We’ve curated a list of the tried-and-true, best selling products that audiences love to gift year after year.
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            [post_modified] => 2023-12-01 17:26:01
            [post_modified_gmt] => 2023-12-01 17:26:01
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    [3] => stdClass Object
        (
            [ID] => 40111881
            [post_author] => 25
            [post_date] => 2023-08-11 18:41:54
            [post_date_gmt] => 2023-08-11 18:41:54
            [post_content] => <!-- wp:paragraph -->
<p>Attending Creator and brand events can feel like stepping into a dream. It's a chance to rub shoulders with other Creators, meet brands, and get an exclusive sneak peek into the latest and greatest happenings in the world of Creator Marketing.</p>
<!-- /wp:paragraph -->

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<p>Often, these events are hosted by brands, agencies, PR companies, and even other Creators, making them key opportunities to develop relationships with important industry contacts. Whether the event celebrates a brand launch, reveals new products, or drums up buzz for exciting initiatives, behind-the-scenes event content is always fun to share with your audience.</p>
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<p>We know how important it is to build connections and get noticed in the fast-paced world of social media, so we’re sharing five tried-and-true tips to help you score coveted invites to exclusive brand and Creator events.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">1. Work with a Creator Marketing company</h2>
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<p>One of the best ways to get invited to events? Work with a Creator Marketing company, like Collective Voice! </p>
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<p>By getting on an agency’s radar, you’ll get the inside scoop on the latest industry happenings and be exposed to the agency’s brand rolodex.</p>
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<p>And if you’re wondering how to get on an agency’s radar, keep reading!</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">2. Create content that makes you a valuable invite</h2>
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<p>Just like when you’re <a href="https://www.collectivevoice.com/blog/5-tips-for-landing-your-first-brand-partnership/" target="_blank" rel="noreferrer noopener">trying to land your first brand partnership</a>, the best way to get noticed by brands, agencies, and PR companies is to create content that adds tangible value for a brand or company.</p>
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<p>Getting on the brand’s affiliate program, tagging them in social media posts, and reviewing their products are all excellent ways to show a brand that you care about them, and so does your audience. Having an authentic connection with their products and services shows the brand you’re a good fit, and being able to drive affiliate sales makes you a valuable potential partner and invitee.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">3. Don’t be afraid to reach out</h2>
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<p>While cold outreach isn’t a guaranteed method of scoring invites, leveraging your strong sales or brand-friendly content to demonstrate your excitement will help you stand out.</p>
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<p>Don’t hesitate to DM or email a brand, an agency, or a PR company and show them your great content. If you have strong statistics around reach, engagement, or sales, you can make a better case  for why you deserve a spot on that curated guest list.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">4. Consider location and timing, and Optimize Your Bio</h2>
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<p>First, events are usually hosted where brands, Creators, agencies, and PR companies are based, which tend to be bigger cities where they can ensure a solid turnout. Which means they may not be accessible for everyone. </p>
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<p>But if you see a brand is hosting events in your city, that’s even more of a reason to reach out and let them know you’d love to attend their next one! If you plan to take a business trip to a big city like LA or NYC, it's a great opportunity to reach out to local brands and plan your travel schedule around potential events.</p>
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<p><strong>Make sure to put your current city or location in your social media bio or profile</strong>; if a brand has an event in that area and they're sourcing talent, this makes it easier for them to find you. Some Creators put their upcoming travel plans in their bios as well. </p>
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<p>Whether an event is virtual or IRL, timing is everything. Pay attention to upcoming brand launches, tentpole moments, and product releases, to help you plan out brand outreach. </p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">5. Be a professional networker, and post event content</h2>
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<!-- wp:paragraph -->
<p>The work doesn’t stop once you get that coveted invite. Use the event as a networking opportunity to meet representatives from  the brand, agency, PR company, or whoever is hosting it. Ask them about the brand and products; your authentic enthusiasm illustrates that the brand is a great fit for your future content. </p>
<!-- /wp:paragraph -->

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<p>Real-time content is a huge reason for brands to throw events, so demonstrate your excitement by posting behind-the-scenes content for the company. And make sure to tag them! </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>And finally, enjoy yourself! Creator events are designed to be fun, engaging experiences for Creators, so make the most of the activations and offerings. The host will feel like the added expense was well worth it when they see how much Creators are enjoying it, sharing it with their audience, and garnering positive engagement.</p>
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<!-- wp:acf/featured-text {"name":"acf/featured-text","data":{"collectioveblog_ft_kicker":"","_collectioveblog_ft_kicker":"field_64350e75607a5","collectioveblog_ft_icon_image":40110874,"_collectioveblog_ft_icon_image":"field_64350eb20b59a","collectioveblog_ft_background_color":"#fbf9e9","_collectioveblog_ft_background_color":"field_64350f310b59c","collectioveblog_ft_description":"\u003c!\u002d\u002d wp:paragraph \u002d\u002d\u003e\r\n\r\n\u003cstrong\u003eCollective Voice is a content monetization platform built just for you. Level up your content with our affiliate tools, educational resources, sales insights, brand partnership opportunities, and more. \u003ca href=\u0022https://app.collectivevoice.com/signup/get-started\u0022 target=\u0022_blank\u0022 rel=\u0022noopener\u0022\u003eStart monetizing your content now.\u003c/a\u003e\u003c/strong\u003e\r\n\r\n\u003c!\u002d\u002d /wp:paragraph \u002d\u002d\u003e","_collectioveblog_ft_description":"field_64350ed70b59b"},"align":"wide","mode":"edit","UAGDay":[]} /-->

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            [post_title] => 5 Tips to Get Invited to More Creator Events
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            [post_name] => 5-tips-to-get-invited-to-more-creator-events
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            [post_modified] => 2023-12-01 21:47:17
            [post_modified_gmt] => 2023-12-01 21:47:17
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    [4] => stdClass Object
        (
            [ID] => 40113056
            [post_author] => 25
            [post_date] => 2023-11-10 20:36:13
            [post_date_gmt] => 2023-11-10 20:36:13
            [post_content] => <!-- wp:paragraph -->
<p>With any Creator campaign, there’s a crucial balancing act for brands—preserving their brand identity while ensuring that Creators have the freedom to produce sincere content that resonates with their unique audiences. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Achieving this equilibrium between brand guidelines and Creator expression requires careful navigation. </p>
<!-- /wp:paragraph -->

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<p>Below, Collective Voice’s Director of Brand Partnerships, <a href="https://www.linkedin.com/in/amychoi/" target="_blank" rel="noreferrer noopener">Amy Choi</a>, answers eight questions about how brands can achieve this careful balancing act. She lays out practical strategies and considerations to help Marketers establish an environment where both brand consistency and creative freedom can thrive, ultimately leading to impactful and memorable campaigns.</p>
<!-- /wp:paragraph -->

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<p><strong>How can Marketers strike a balance between preserving their brand guidelines and allowing Creators the freedom to express their unique creative styles?</strong></p>
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<p>These days, the best pieces of branded content are ones that feel and look authentic to the Creator who’s producing them. Which is why it’s so important for brands to be flexible about campaign guidelines! </p>
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<p>But, there is also a time and place to be more strict about brand guidelines. Those times usually include how a product is being shown in-use, the accuracy of the brand and product information, and if there are any legal considerations around the sharing of this information and content that brands and Creators need to be aware of. </p>
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<p>The key to striking the right balance is in allowing Creators to come up with their own creative concepts and <a href="https://www.collectivevoice.com/blog/why-creators-should-diversify-their-social-media-presence/" target="_blank" rel="noreferrer noopener">choose their top platforms and content medium</a>, while giving them detailed information to ensure the product and brand information they share is accurate. This way, brands can help Creators leverage the types of content that work best for them and resonate with their audience, while protecting their own brand image. </p>
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<p>At Collective Voice, we make sure to have a “concepting phase” during the course of the campaign, so our client partners have an opportunity to get a sneak peek into Creators’ content ideas. This way, there’s alignment prior to the production and filming of content. This crucial step ensures everyone is on the same page, and brands can give the Creators feedback on how to incorporate brand guidelines into their content during the production process.</p>
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<p><strong><strong><strong><strong><strong>Are there times when creative freedom should take precedence over brand identity during a campaign? What about the other way around?</strong></strong></strong></strong></strong></p>
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<p>Every brand, product, and campaign is different, so there’s not a one-size-fits-all solution here. </p>
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<p>For campaigns that center around creativity, expression, or a specific Creator, creative freedom should be key. For example, if the campaign is promoting a new makeup line that’s all about celebrating diversity, leaning into each Creator’s strengths and unique perspectives would help the campaign really shine.</p>
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<p>But if the campaign deals with more sensitive topics or has specific legal parameters, then brand guidelines should be a stronger guiding force.</p>
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<p><strong><strong><strong><strong><strong><strong>Are there specific industries or niches where it's more challenging to strike the right balance between brand continuity and Creator authenticity? How can Marketers in those industries address these challenges?</strong></strong></strong></strong></strong></strong></p>
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<p>Brands in regulated industries, such as pharmaceuticals, finance, or medicine, often require that sponsored content include specific disclosures and accurate product information that’s in compliance with laws and regulations. </p>
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<p>Most Creators understand the necessity of these strict mandates and guidelines. Marketers in these industries can help Creators by making these types of guidelines and disclosures as easy and seamless to include in their content as possible. It’s not enough to just tell a Creator that they need to disclose information; tell them which information to disclose, how to disclose it, and where!</p>
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<p>And any creative decision that can be left up to the Creator in this campaign, should be left to them so they’ll still have the opportunity to produce content that’s as authentic as possible.</p>
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<p><strong><strong><strong><strong><strong>How can brands approach the casting process to ensure this type of balance from the very beginning of the campaign?</strong></strong></strong></strong></strong></p>
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<p>Casting is an incredibly important factor in producing a campaign that’s both on-brand for a company <em>and </em>authentic to the Creators in the campaign. It’s really <em>the</em> first step towards ensuring this balance.</p>
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<p>If a brand casts Creators who are not the right fit, there’s naturally going to be a disconnect between the Creators’ ability to “follow the guidelines” and their ability to produce content that feels natural for them. It’s a square peg, round hole debacle. For example, a makeup brand focusing on colorful, maximalist makeup looks probably wouldn’t cast a Creator who doesn’t wear makeup. The disconnect between the brand and Creator will be obvious to both audiences, hampering the potential success of this campaign. </p>
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<p>Casting Creators from the get-go who align well with their brand identity ensures that there's harmony between the authenticity of the brand and Creator.</p>
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<p><strong><strong><strong><strong><strong>What key factors should Marketers consider when selecting Creators whose content aligns with their brand's values and aesthetic?</strong></strong></strong></strong></strong></p>
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<p>As a start, Marketers should look at Creators’ past content—not just their organic content, but also their sponsored content—to see how they’ve integrated brand partnerships into their content in the past. </p>
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<p>Next, mapping out key traits of your brand and those of potential Creators could be beneficial when deciding if a Creator is a brand fit. As a Marketer, you want to ensure that the Creators you bring on as brand partners really align with your brand’s core values and mission as well. Beyond the “aesthetic,” there should be a deeper and intrinsic level of alignment that reinforces both the Creator and brand’s identities and shared values. When that happens, a successful authentic partnership can be formed.</p>
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<p><strong><strong><strong><strong><strong>How can brands adapt their creative briefs to encourage innovation and out-of-the-box thinking from Creators while maintaining a coherent brand image?</strong></strong></strong></strong></strong></p>
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<p>Being thorough and as detailed as possible is key in a creative brief. </p>
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<p>If a brand is expecting something that’s “mandated,” being very clear up front will manage expectations from that Creator and also allow them to decide if this is something they can do or not do and ultimately, participate in the campaign.</p>
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<p><strong><strong><strong><strong><strong><strong>In addition to creative briefs, what are some other processes brands can put in place to better collaborate and communicate with Creators?</strong></strong></strong></strong></strong></strong></p>
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<p>A creative brief is just one tool that a brand has for communicating the expectations and guidelines of the campaign. But there are a few other ways that brands can get on the same page with Creators. </p>
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<li><strong>Defer to them on platform, content type, and general concepts: </strong>Creators know what performs best for them; they know their top social platforms, the topics that resonate, and how their audience reacts. Make sure you give them the opportunity to select their top performing platforms, most successful content types (i.e., photo or video), and the general topics and concepts that fit best with their content. </li>
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<li><strong>Give them content examples: </strong>Having concrete references to successful or inspirational Creator content helps Creators get a better sense of what you’re looking for. And it can give Creators a helpful starting point for ideating their concepts. </li>
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<li><strong>Send Creators your brand guide: </strong>Provide Creators with a guide on your brand history and visual identity to give them more talking points and a clear understanding of the visuals and tone they should be aiming for. </li>
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<li><strong>Give them detailed product specifications: </strong>Creators should speak authentically to how a product fits in with their lifestyle. And understanding all aspects of a product—the fabric, the construction, the R&D process—can give them a vocabulary for expressing what makes the product special. </li>
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<li><strong>Make sure Creators understand your audience “personas”:</strong> Tell Creators about your brand "personas"—aka, the target audience you're trying to reach in this campaign. That way, Creators have a better idea of why you’re interested in their audience, and who their content is speaking to.</li>
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<li><strong>Set up a working session to discuss creative concepts: </strong>If Creators are struggling to come up with a concept that feels authentic to both their audience and your brand, set up a working session to discuss the concepts. You can give them a few broad ideas, or help them mold their concept so it feels authentic to the campaign <em>and </em>their audience. </li>
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<li><strong>Be open to feedback: </strong>Ensure you have a forum to receive questions and feedback from Creators who need more clarity around brand guidelines.</li>
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<p><strong>Could you share examples of successful Creator Marketing campaigns where the balance between brand guidelines and Creator expression was exceptionally well-managed?</strong></p>
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<p>At Collective Voice, we are thrilled to also share we just won two awards—the <a href="https://thetitanawards.com/winner-info.php?id=2813" target="_blank" rel="noreferrer noopener">Titan</a> and <a href="https://vegaawards.com/winner-info.php?id=46251" target="_blank" rel="noreferrer noopener">Vega Awards for the Best Influencer Campaign</a>—for our partnership with WayFair. For Wayfair’s key sale moment, also known as Way Day, we worked with a dynamic roster of home decor <a href="https://www.collectivevoice.com/blog/leveraging-creator-marketing-to-drive-brand-awareness/" target="_blank" rel="noreferrer noopener">Creators who excel in both sales-driving and brand awareness</a>, to promote the most relevant products to their audiences. We made a concerted effort to provide Creators with clear brand guidelines, while also giving them the freedom to express their own sense of style. </p>
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<p>This strategy paid off in spades, and led to an impressive boost in social impressions and sales for Wayfair. And the content produced was truly the best of both worlds, as Creators highlighted the products and promotions in an on-brand manner for Wayfair, while showcasing their personal aesthetic within their home environment.</p>
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<p>I also want to mention a campaign I saw during New York Fashion Week this September that, as a consumer, I thought was successful. Veronica Beard produced an exceptional campaign that not only perfectly balanced both the brand’s and Creators’ style, but also maintained a consistent visual aesthetic as a nod to their brand. </p>
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<p>Creators styled their Veronica Beard looks in ways that were true to their own fashion sensibilities, but were given a “Veronica Beard branded newspaper” as a prop to be used in their content, creating this element of “branded consistency” across all the creators activated in the campaign. The brand also ensured that Creators posted their content at the same time, which created a groundswell of buzz for the brand. My Instagram feed was filled with inspiring images of Veronica Beard outfits! It was such a well done and executed campaign, and really stood out to me as an excellent example of how to preserve brand identity while fostering variety and creativity!</p>
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            [post_title] => Nurturing Creativity: Balancing Brand Guidelines and Creator Expression
            [post_excerpt] => Collective Voice’s Director of Brand Partnerships, Amy Choi, answers eight questions about how brands can preserve their identities while encouraging creative expression during Creator campaigns.
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            [post_modified] => 2023-11-13 23:58:39
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