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            [ID] => 40109608
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            [post_date] => 2023-05-18 00:13:19
            [post_date_gmt] => 2023-05-18 00:13:19
            [post_content] => <!-- wp:create-block/glide-section-container -->
<section class="wp-block-create-block-glide-section-container container dc-container-white"><div class="wrapper"><!-- wp:paragraph -->
<p>If you’re trying to level up your Creator career, gain new audiences, and bring in those coveted affiliate dollars, having a blog is still as valuable as ever. Whether it’s to publish blog posts with shoppable content, sponsored campaigns, holiday gift guides, or <a href="https://www.collectivevoice.com/blog/here-is-an-effective-blog-post-format-for-building-consistent-affiliate-income/" target="_blank" rel="noreferrer noopener">evergreen content to drive SEO value</a> year-round, having a well-thought-out <a href="https://www.collectivevoice.com/blog/why-blogs-are-a-money-making-powerhouse/" target="_blank" rel="noreferrer noopener">blog will help you drive earnings</a> through affiliate content.</p>
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<p>Ready for the best part? Having a blog puts you in control, giving you a channel you fully own. And ownership of your channel means you are free to create the content you want, not just content best optimized for the infamous algorithm. </p>
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<p>While building a blog can seem intimidating, there are more tools now than ever before to help you create a custom website, no coding or graphic design experience needed.</p>
<!-- /wp:paragraph --></div></section>
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<h2 class="wp-block-heading" style="text-transform:capitalize">The Easiest Tools for Building Your Own Website</h2>
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<!-- /wp:create-block/glide-section-container -->

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<section class="wp-block-create-block-glide-section-container container dc-container-white"><div class="wrapper"><!-- wp:paragraph -->
<p>To help cut through the clutter, these are our favorite five Creator-friendly tools for building an aesthetically-pleasing yet highly functional blog. </p>
<!-- /wp:paragraph -->

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<ol><!-- wp:list-item -->
<li><strong>Wordpress: </strong>It may be hard to believe, but <a href="https://wordpress.com/" target="_blank" rel="noreferrer noopener">Wordpress</a> has been around for 20+ years, and for good reason! As the OG platform, with their extensive range of themes, plugins, and customization options, WordPress is unmatched in flexibility when tailoring your blog to any unique vision you have. Also, WordPress has very robust SEO features, great community support, and seamless integration with social media platforms. Fun fact: Noted (our Collective Voice blog article you’re reading right now) is hosted on our trusted Wordpress. </li>
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<li><strong>Squarespace:</strong> If you want a beautiful blog or simple landing page that’s easy enough for you to manage on your own, <a href="https://www.squarespace.com/" target="_blank" rel="noreferrer noopener">Squarespace</a> remains one of our favorite solutions. Squarespace is known for its striking, minimal templates and easy-to-use interface; building a blog post can be as easy as dropping in text and photos. If you really want to step up your game, you can choose from a variety of optimization “blocks,” like one that allows you to display a carousel of similar articles that users can click to, or blocks that allow users to share your post across different social media platforms. </li>
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<li><strong>Blogger: </strong><a href="https://www.blogger.com/about/?bpli=1" target="_blank" rel="noreferrer noopener">Blogger</a> is a powerful platform for Creators, offering a user-friendly interface, customizable templates, and seamless integration with Google services. Blogger makes it easy to get started with their drag-and-drop functionality, and extensive customization options. Take advantage of their built-in tracking and analytics tools to better understand your audience and engagement metrics so you can optimize your content with data-driven decisions.</li>
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<li><strong>Wix: </strong><a href="https://www.wix.com/" target="_blank" rel="noreferrer noopener">Wix</a> is a super versatile platform with an extensive set of comprehensive tools and features to effortlessly build a stunning blog. Not to mention, their collection of apps and integrations is essentially endless. Our favorite feature is how seamless their social media integration is, allowing you to promote your blog, expand your reach, and foster meaningful connections with your growing audience.</li>
<!-- /wp:list-item -->

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<li><strong>Canva: </strong>Creators love <a href="https://www.canva.com/create/websites/" target="_blank" rel="noreferrer noopener">Canva</a> for its beautiful templates that can be used to create almost anything—Instagram stories, graphics, content calendars, and more. Did you know you can also build a one-page website with its easy-to-use tools and sleek, professional design capabilities? If you’re looking for a one-page, aesthetically-pleasing website that you can create in no time, look no further. Even better? Canva will also host the site for free.</li>
<!-- /wp:list-item --></ol>
<!-- /wp:list -->

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<p>Not ready to build out your blog yet? Luckily, link-in-bio tools have come a long way, like <a href="https://www.collectivevoice.com/blog/tapto-shop-the-link-in-bio-game-changer/" target="_blank" rel="noreferrer noopener">TapTo.Shop by Collective Voice</a>! You can now build your own micro-site and include affiliate content that is highly curated to earn money in a more evergreen and effective way (especially from your social channels). And once you have your blog, TapTo.Shop will help you drive your audience to your blog.</p>
<!-- /wp:paragraph -->

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<p>We hope we’ve convinced and empowered you to take control of your Creator journey and enhance your earning potential by leveraging the power of blogging with these user-friendly tools. Please take advantage of these tools and know we're here to support you every step of the way.</p>
<!-- /wp:paragraph -->

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            [post_title] => Build Your Blog With These 5 Easy Tools
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            [post_modified] => 2023-06-22 21:46:58
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    [1] => stdClass Object
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            [ID] => 40114831
            [post_author] => 25
            [post_date] => 2024-06-21 17:05:36
            [post_date_gmt] => 2024-06-21 17:05:36
            [post_content] => <!-- wp:paragraph -->
<p>As a creator, truly understanding your audience is your secret weapon. </p>
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<p>Knowing what they love, crave, and buy can elevate your connection with them and help you produce more targeted, engaging content. Plus, it can seriously amplify your affiliate sales. </p>
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<p>Imagine having a tool that gives you a front-row seat to your audience's preferences and behaviors, letting you craft content that's always on point. </p>
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<p>Enter Cart Insights—a game-changing solution that lets you dive deep into your community and create content customized to their preferences. Getting to know your audience has never been easier.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">What Are Cart Insights?</h2>
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<p>Powered by our proprietary AI technology coupled with our robust catalog data, Collective Voice’s Cart Insights identify the actual products purchased by your audiences that you haven’t directly shared out as affiliate links. Our data sources are able to track your shoppers’ orders from initial click to purchase, specifically highlighting the products frequently purchased by your community that you hadn’t initially linked out. </p>
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<p>What does this mean exactly? This means that with Cart Insights-supported retailers*, when your shopper clicks on your affiliate link, continues their shopping journey with other items in their cart, and then makes a purchase, our system automatically keeps track of those other top purchased items. Our dashboard is then able to highlight these other items.</p>
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<p>Previously, you would only be able to check out your top clicked text links, which simply means these were the top products that your audiences clicked on the most, but didn’t necessarily purchase!</p>
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<p>Now, Cart Insights data is meant to help you: </p>
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<ul><!-- wp:list-item -->
<li>Uncover top selling products (beyond your top clicked links)</li>
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<li>Gain a deeper understanding of your audiences</li>
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<li>Seamlessly boost campaign performance</li>
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<p>With Cart Insights, you can make data-driven decisions to maximize your earnings–you’ll know exactly what your audiences are actually buying, especially the top selling products that you haven’t directly shared text links for yet.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">How Cart Insights Works</h2>
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<p>Whether you're new to the Collective Voice platform or you’re well-versed in creating shoppable content, Cart Insights can help you to hone your content vision, more accurately select products your audience will love, or even decide which categories to highlight more often.</p>
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<h3 class="wp-block-heading" style="text-transform:capitalize">For All Collective Voice Creators</h3>
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<p>As an affiliate creator, you can access your Cart Insights through your Shopper Highlights Carousel. </p>
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<p>Shopper Highlights can be found in your Collective Voice dashboard or app homepage. There, you’ll see a maximum of five retailer place cards—these include your top sales-driving retailers, or a list of the top performing retailers from within the network. From there, you can click into any retailer place card and discover Your Cart Insights (if available for that retailer), as well as the top clicked items from that retailer. </p>
<!-- /wp:paragraph -->

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<p>Here, the Cart Insights data is personalized to your own affiliate links. This means that when your shoppers click on your affiliate link, add <em>other</em> items to their cart, and purchase, our system automatically keeps track of those <strong>other top purchased items</strong>! This means that your Cart Insights data is all about products you <strong>haven’t directly linked to, with at least 2+ purchases made by your shoppers in the last 35 days</strong> coming from <strong>your affiliate links</strong>. </p>
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<p>Why don’t we show you the items you’ve linked? At Collective Voice, we want to make sure we’re presenting as many <strong>new and insightful opportunities </strong>to maximize your earnings. By highlighting these popular products that were organically purchased by several shoppers, we’re giving you more content ideas that you may never have thought to promote with your community! The best part: you already know that these products are a hit with your audience.</p>
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<p>If you haven’t shared any affiliate links or driven sales and aren’t seeing any Cart Insights, don’t worry—we still got you covered. Check out the Trending Products within the retailers in our Shopper Highlights carousel. Remember, they’re trending for a reason!</p>
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<figure class="wp-block-video"><video controls src="https://www.collectivevoice.com/blog/wp-content/uploads/sites/2/2024/06/NOTED-Cart-Insights_Gap-Example-.mp4"></video></figure>
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<h3 class="wp-block-heading" style="text-transform:capitalize">For Campaign Creators</h3>
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<p>If you’re a creator who’s been cast in a Collective Voice campaign, you’ll gain a comprehensive view of your audience's purchasing habits, both from direct links and other sources.</p>
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<p>For the retailers that have Cart Insights data, you’ll get to see all products purchased from your affiliate links during a campaign. You can also see <em>all </em>products purchased over the course of the campaign, which shows you what <em>other </em>products that you didn’t link to that your audience is buying. You may even discover products you never previously thought to share! That way, you can keep these other items in mind as you create your content strategy.</p>
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<p>These insights allow you to:</p>
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<li><strong>Serve Your Audience: </strong>Getting a clearer picture of what your shoppers’ order consists of helps you understand how to reach them with even more relevant content, and keep them intrigued</li>
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<li><strong>Strengthen Retailer Relationships:</strong> By consistently hitting campaign goals and sharing AV content even after a campaign ends, you can build stronger working relationships with retailers.</li>
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<li><strong>Showcase Effectiveness: </strong>Use Cart Insights to build proof points around your campaign's effectiveness, showcasing top categories and products in casting conversations.</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">The Benefits of Cart Insights</h2>
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<p>Sometimes, knowing which products will land with your audience can feel like a shot in the dark—some products you thought they’d love fall flat, while some go viral seemingly without explanation. </p>
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<p>With Cart Insights, we’re removing some of the guess work in sharing hot products, and focusing on instant content sharing opportunities to capitalize on. </p>
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<p>A few reasons to use Cart Insights include:</p>
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<h3 class="wp-block-heading" style="text-transform:capitalize">1. Tapping into New Verticals</h3>
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<p>We talk a lot about the importance of honing in on your niche as a creator, and Cart Insights <a href="https://www.collectivevoice.com/blog/how-to-niche-down-as-a-creator/" target="_blank" rel="noreferrer noopener">can help you niche down</a> or even find new niches!</p>
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<p>Imagine that you frequently share your vacation outfits with your audience, and then you use Cart Insights to find out they’re buying more travel-related products than clothing. You can use that data to create more travel-related content, opening up an entire new vertical for you, or helping you discover a new niche of travel-style.</p>
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<h3 class="wp-block-heading" style="text-transform:capitalize">2. Sharing Added Value Content During a Campaign</h3>
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<p>“Added value” content refers to content that’s not part of the campaign requirements, but provides the brand partner with additional sales, impressions, or other value during a campaign. And with Cart Insights, you can identify those “added value” opportunities to amplify your brand partner even more.</p>
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<p>Imagine that you’ve already smashed your campaign goals. To take it one step further before your campaign period is over, you can check out Cart Insights and notice there are several products that you haven’t directly shared links for yet but your audiences have frequently purchased. </p>
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<p>Knowing that these are some high converting products, share them out to increase your campaign sales and clicks, which makes your campaign performance look even better.</p>
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<h3 class="wp-block-heading" style="text-transform:capitalize">3. Community Building</h3>
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<p>Lean into what you know about your audience to make them feel seen. You can utilize their purchasing history to promote their favorite products on your platforms, or even ask them about how they use it, or if these are products you should check out yourself. </p>
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<p>This is also a great opportunity to build a rapport with your audience and create two-way conversations. Use these moments to learn more about your community, and engage with them about the things they love to buy and why! </p>
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<h3 class="wp-block-heading">4. Happier Retailers</h3>
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<p>Retailers also stand to gain significantly from Cart Insights, leading to more satisfied brand partners. A few retailer-specific benefits include:</p>
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<ul><!-- wp:list-item -->
<li><strong>Real-Time Data: </strong>Creators receive real-time data on audience purchases, helping them share relevant products and drive campaign performance.</li>
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<li><strong>Understanding Trends</strong>: Retailers can use these insights to understand top-selling products and categories driven by creators in specific niches.</li>
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<li><strong>Symbiotic Relationships: </strong>Cart Insights fosters stronger relationships between creators and retailers, benefiting everyone involved.</li>
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<p>Cart Insights is more than just a tool; it's a gateway to understanding and engaging with your audience on a deeper level. By leveraging these insights, creators can stay relevant, build stronger relationships, and tap into new opportunities, all while fostering a vibrant community. So, why wait? Dive into the world of Cart Insights and let your content shine!</p>
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<p><em>*Disclaimer: Not all retailers support Cart Insights data. We aim to provide as many insights as possible, but this depends on the product data provided by the retailer or affiliate network. As Collective Voice advances our AI technology, we are actively expanding our Cart Insights data across additional retailers.*</em></p>
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            [post_title] => Tap Into Your Audience's Purchasing Power With Cart Insights
            [post_excerpt] => Cart Insights let you dive deep into your community and create content customized to their preferences. Getting to know your audience has never been easier.
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            [post_modified] => 2024-07-31 13:47:29
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    [2] => stdClass Object
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            [ID] => 40115754
            [post_author] => 26
            [post_date] => 2024-10-01 13:05:05
            [post_date_gmt] => 2024-10-01 20:05:05
            [post_content] => <!-- wp:paragraph -->
<p>The holiday shopping season is upon us, and each year the buzz starts earlier with sales, partnerships, and creator content. This year is no exception, and we’re giving you everything you need to know to level up your holiday planning and strategy.</p>
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<p>To help you have holiday success, we’ve surveyed our creator community and two consumer groups to gain insights into the holiday shopper mindset, key shopping trends, and the content planning process for creators. The first consumer group consisted of those influenced by creators during the holiday shopping season, which we identify as “creator-driven consumers,” and the second group, “traditional consumers,” are those who do not follow creators.</p>
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<p class="has-medium-font-size"><strong>Pro-Tip: 80% of consumers said that social media influencers are a primary source of holiday shopping inspiration.</strong></p>
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<p>Set yourself up for success—tap into these key insights to create a winning strategy this holiday season and close out the year with big earnings.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong>Holiday Prep: Consumer Shopping Timing & Trends</strong></h2>
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<p>Creators and marketers, the time to start planning your holiday strategy is now. Holiday shopping continues to start earlier and earlier, and this year consumers are kicking off their shopping in early October. A notable 47% of creator-driven consumers said they start planning for the holidays 2-3 months before and are most influenced by social media influencers, websites, and stores. Traditional shoppers also start planning for the holidays 2-3 months ahead but their primary sources of inspiration are family and friends.</p>
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<p>Creators are planning accordingly, with 41% stating they intend to start sharing holiday content in early October.</p>
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<p>When it comes to what consumers are focused on for holiday shopping, creator-driven and traditional consumers agree that finding the best deals is their number one priority. In fact, 79% of creator-driven consumers are utilizing online discount codes and coupons while 56% of traditional shoppers utilize online discount codes.</p>
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<p class="has-medium-font-size"><strong>Pro-Tip: Leverage creator exclusive or custom promo codes this holiday season and build loyalty through exclusive access audiences can’t get anywhere else.</strong></p>
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<p>Key tentpole sale moments are also on consumers' minds as they identify Black Friday as the most important shopping day, followed closely by Cyber Monday.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong>The Impact of Creators on Holiday Shopping </strong></h2>
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<p>Creators are redefining the holiday shopping experience through their content, taking consumers from discovery to conversion now more than ever. Creator-driven consumers are looking to them for gifting inspiration, and a creator’s authentic storytelling and honest reviews put them in the unique position to drive these shoppers further down the purchase funnel.</p>
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<p>A noteworthy 48% of creator-driven consumers said they typically make 4-6 purchases based on creator recommendations during the holiday shopping period, and ranked mid-tier influencers (50k-500k followers) as the most trusted group for holiday recommendations. Creator-driven consumers are also more likely to spend twice as much on holiday shopping compared to those who do not follow social media influencers.</p>
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<p>While there are many forms of holiday content, consumers' holiday purchases are most influenced by creator product reviews followed by discount promo codes, decorating ideas, and seasonal recipes. Gift guides are also impactful with consumers, as nearly half find them most useful when planning their shopping. This aligns with the 62% of creators who shared that curated gift guides resonate most with their audiences during the holiday season.</p>
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<p>Additionally, short-form video content is here to stay. It’s a powerful content format for holiday shopping, with 56% of creator-driven consumers sharing that they engage with video tutorials, Stories, and Reels most during the holidays.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong>Your Target Audience Matters: Generational Consumer Trends</strong></h2>
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<p>Knowing your target audience is essential to choosing the platforms you utilize during the holiday season. Furthermore, it impacts how you tailor your strategy by platform to fit different demographics. Facebook ranked highest as the platform consumers follow for holiday gift ideas, especially among Gen X and Boomer consumers. Meanwhile, just over three-quarters of Gen Z consumers are engaging with both Instagram and YouTube, with TikTok following very closely behind. Similarly, 74% of Millennials are using Instagram for gift ideas and 72% are going to TikTok. Millennials are also more likely to listen to podcasts for holiday gift inspiration than any other generation.</p>
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<p>Understanding who your audience is also impacts the products you promote during the holiday shopping season. A significant 90% of Gen Z consumers are focused on shopping for clothing, footwear, and accessories, while 72% of Millennials are seeking out toys and gadgets. Gen X’s attention is split, with 74% of consumers shopping for clothing, footwear, and accessories and 74% interested in electronics and gadgets. As for Boomer consumers, 69% are shopping for clothing, footwear, and accessories. </p>
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<p>Spending habits between the generations play an important role in holiday shopping too, as 46% of Gen Z consumers plan to spend more this holiday season while over half of Millennials and Gen X consumers plan to spend the same amount as last year. Millennials, Gen X, and Boomers are most influenced by price and discounts when shopping, but Gen Z cites product quality as their number one influence when making a purchase. Gen Z is also the only generation, with 42% of consumers, indicating that they are planning on buying luxury items this season. The other generations shared they’re less sure about luxury purchases this year. </p>
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<p>When looking to create content for the holiday season that’ll capture the attention of all generations, our creators recommended product reviews; sharing that this type of content is the most persuasive across generations for holiday gift ideas. And while every generation notes that consistent quality of past recommendations from a creator is an important factor, it’s most important to 80% of Gen Z.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong>Nostalgia Plays an Important Role in Consumer Holiday Shopping Behavior</strong></h2>
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<p>The majority of creator-driven and traditional consumers shared they’re planning to incorporate holiday traditions from their past into this year’s holiday celebrations and gift giving, signaling that nostalgia is a trend to lean into this holiday season. Of creator-driven consumers, Gen Z and Millennials are more likely to shop for holiday gifts that evoke specific memories or traditions from their childhoods. And Millennials are most likely to look for retro or vintage items when shopping.</p>
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<p class="has-medium-font-size"><strong>Pro-Tip: Weave in personal traditions and nostalgic elements into your content to build an emotional connection with the audience you’re targeting.</strong></p>
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<p>Another point of consideration is that each generation gravitates toward different types of nostalgic gifts. Gen Z consumers want to give or receive retro fashion items, Millennials are interested in classic holiday movies or music, and both Gen X and Boomers are seeking out traditional holiday food or treats.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">'<strong>Tis the Season for Creating a Winning Strategy</strong></h2>
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<p>Utilizing the key findings from our report, develop content and campaign strategies that focus on:</p>
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<li><strong>Video Content:</strong> Prioritize video formats in your campaigns, as 56% of consumers are engaging mostly with video tutorials, Stories, and Reels during the holiday season. </li>
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<li><strong>Sales Events:</strong> Over three-quarters of consumers intend to focus on finding the best deals this holiday season, so highlight sales events prominently in your content and campaigns.</li>
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<li><strong>Product Reviews:</strong> Three in four consumers find creator product reviews to be the most persuasive content for holiday shopping. Additionally, nearly half of consumers consider gift guides particularly helpful when planning their purchases. When planning your holiday strategy, make sure to incorporate these content elements. </li>
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<p><strong>Come Partner With Us</strong></p>
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<p>Collective Voice’s customized casting strategy and always-on campaign approach provides a full customer journey that lets you meet your target audience at every stage. We’ll use the key insights from this report, along with our expert team, to craft a strategy tailored specifically to your brand. Be sure to secure your holiday campaigns with us! <a href="https://www.google.com/url?q=https://www.collectivevoice.com/marketers/&sa=D&source=docs&ust=1727734313196203&usg=AOvVaw0vvuAPoF8kRxyc2KNnDIWf">Sign up</a> to learn more about what we can do for your brand.</p>
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<p><strong>Come Create With Us </strong></p>
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<p>Tune in to our 2024 Holiday Hub! From must-know sales and chart-topping high commission rates to trending products, money-making tools, and insider tips from creators—we’re here to help make this your best holiday season yet. <a href="https://www.google.com/url?q=https://www.collectivevoice.com/blog/holiday-hub/&sa=D&source=docs&ust=1727734313221925&usg=AOvVaw3HLw78-hzWqSHw-DIS0Crr">Check it out!</a></p>
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            [post_title] => 2024 Holiday Trend Report
            [post_excerpt] => The holiday shopping season is upon us, and each year the buzz starts earlier with sales, partnerships, and creator content. This year is no exception, and we’re giving you everything you need to know to level up your holiday planning and strategy.
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            [post_modified] => 2024-10-08 07:00:28
            [post_modified_gmt] => 2024-10-08 14:00:28
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            [ID] => 40114982
            [post_author] => 25
            [post_date] => 2024-07-01 06:41:01
            [post_date_gmt] => 2024-07-01 13:41:01
            [post_content] => <!-- wp:paragraph -->
<p>Welcome to “Creator Voices,” a series where we interview Creators to learn more about how they’ve grown, their approach to content, and the fun, helpful tips they’ve picked up along the way.</p>
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<p>In this interview, we spoke to Cathy Peshek, also known as "<a href="https://www.instagram.com/poorlittleitgirl/?hl=en" target="_blank" rel="noreferrer noopener">Poor Little It Girl,</a>" who told us all about how she's become an affiliate marketing powerhouse. </p>
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<p><strong><strong>Can you tell us about how you’ve achieved success with affiliate marketing? How did you get started, and how has your strategy evolved over the years?</strong></strong></p>
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<p>I started my blog, <a href="https://www.poorlittleitgirl.com/" target="_blank" rel="noreferrer noopener">Poor Little It Girl</a>, in the summer of 2010, a time when affiliate marketing was not really an option. In fact, I didn't make a penny from my blog for the first few years. </p>
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<p>My introduction to affiliate marketing began with simple shopping links embedded in blog posts. Over time, this evolved into using widgets to showcase products and eventually utilizing "swipe ups" on Instagram and email marketing. </p>
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<p>With over a decade of blogging experience, I've learned to adapt to industry trends, exploring different opportunities to see what works best for my business.</p>
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<p><strong><strong>What’s your single best piece of advice for Creators who are getting started with affiliate marketing?</strong></strong></p>
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<p>One thing I wish I had started doing from day one was utilizing my email list. Creating a unique newsletter that goes directly to my engaged audience has been a game-changer. Affiliate sales via email newsletters are always significantly higher than anywhere else. </p>
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<p>Having someone sign up for your newsletter is a direct way to get your brand in front of the right people. In someone's inbox, we’re all on the same playing field, not competing against an algorithm and other influencers for attention. </p>
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<p>I try to send out 1-2 newsletters a week, highlighting new blog posts and products with affiliate links, and they always convert exceptionally well.</p>
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<p><strong><strong><strong>What are a few top strategies you use to drive traffic and sales to your affiliate links?</strong></strong></strong></p>
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<p>It's important to remember that no two readers of your blog or social media platforms are the same; everyone digests and interacts with content differently. For instance, in a blog post, I use text affiliate links in the sidebar to highlight featured products. I also hyperlink products within the blog copy and use affiliate links to direct readers to those or similar items, depending on the topic. </p>
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<p>Since people consume information and shop differently, it’s crucial to meet them where they are without over-saturating your content with constant "CLICK HERE! BUY NOW!" prompts, which can turn even the most loyal readers away.</p>
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<p><strong><strong><strong><strong>What role do different social and content platforms play in your overall affiliate strategy?</strong></strong></strong></strong></p>
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<p>I typically use social media platforms to direct my followers to a blog post or to sign up for my newsletter, where I share sales and shopping information and leverage affiliate marketing. Occasionally, I use Instagram to highlight current items I've purchased, but my primary goal is always to convert via my blog. </p>
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<p>Given that my audience skews slightly older (as an older-ish millennial), many people overlook Facebook as a good affiliate converter. However, it's one of my favorite platforms to share Instagram posts and my TapToShop links, as it consistently performs well in driving traffic and sales.</p>
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<p><strong><strong><strong><strong>How important are owned and operated channels (like your blog) for driving sales?</strong></strong></strong></strong></p>
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<p>Since day one, I have always identified as a blogger. I still write on my blog 2-4 times a week and have done so for the last 14 years. </p>
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<p>I firmly believe in the power of SEO, which has been instrumental in making my blog my full-time job without relying on any specific social media platform for views, likes, or clicks. SEO is all about the long game, and it pays off significantly. I have blog posts from 5, 6, or even 7 years ago that still generate a substantial amount of traffic and affiliate sales without any additional work. </p>
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<p>This is my favorite way to make money through affiliate marketing—doing the work once and doing it properly, then letting SEO work its magic while I focus on other aspects of my business.</p>
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<p><strong><strong><strong>Which social media platform have you seen the most affiliate success with, and why do you think that is?</strong></strong></strong></p>
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<p>I would say Instagram is where I’ve seen the most affiliate success, simply because it’s the platform I utilize the most. Surprisingly to many, I don't use TikTok and have no idea how it even works. </p>
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<p>I firmly believe that you don't have to be on every platform to be successful. Find what works for you, brings you joy, and utilize it in a way that benefits your business and mental health. I love sharing my IG photos of my looks and <a href="https://www.collectivevoice.com/blog/tapto-shop-the-link-in-bio-game-changer/" target="_blank" rel="noreferrer noopener">using the TapTo.Shop feature to highlight products</a>. I also use IG story slides to share products I love, offering different ways for people to shop. </p>
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<p>Being authentic goes a long way—it's not about countless try-on hauls of items that never appear again. Instead, I share pieces that I really use, truly love, and feature multiple times organically and genuinely. This authenticity resonates with my audience and contributes to my affiliate success.</p>
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<p><strong><strong><strong>What kinds of analytics do you look at to make data-informed decisions, and how do they affect your content and social strategy?</strong></strong></strong></p>
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<p>As I mentioned before, I'm always analyzing my website analytics, paying close attention to SEO keywords and trending search terms to drive more traffic to my blog while maintaining my own interests and voice. </p>
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<p>I compare website analytics—such as referral traffic and organic search—with my Collective Voice dashboard analytics to see what products are being clicked on and purchased. This helps me understand what content resonates with my audience and informs the development of new blog post topics to expand on.</p>
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<p><strong><strong><strong>What’s the key to enticing your audience to buy the products you link to? Is it about the visuals, the messaging, or something else?</strong></strong></strong></p>
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<p>I am a big believer in "less is more." Sharing items I’ve purchased myself, rather than gifted ones, always convert better. Not everything I share needs to be "perfect" or heavily edited with trending audio or filters. Being a normal person, sharing normal things that I love and use, resonates more with my audience. </p>
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<p>One of the best converting days for affiliate links was when I did an IG story series just walking around my house, sharing items I bought from Amazon that I love. These were the most unsexy items you can think of—like a footstool, pillow, shower shelf, squatty potty, vacuum, pajama set, etc.—and people loved it! It wasn’t perfectly curated or styled; it was just real life.</p>
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<p><strong><strong><strong>What’s your favorite thing about using Collective Voice, and which tool has been your go-to for creating affiliate content?</strong></strong></strong></p>
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<p>I have been using Collective Voice almost exclusively since 2017 and have seen great success with the platform. They support their influencers with the latest news, insider tips, and updates via the dashboard and email. The tools they offer make sharing affiliate links incredibly easy. </p>
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<p>My favorite feature is the ability to easily name and update old widgets without having to save multiple products and re-insert the code into a blog post. Since I utilize SEO heavily, older posts ranking high on Google must have the most up-to-date product links, which in turn, convert better. This feature is my secret to success and takes virtually no time at all!</p>
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            [post_title] => How Poor Little It Girl Built A Thriving Affiliate Strategy
            [post_excerpt] => Welcome to “Creator Voices,” a series where we interview Creators to learn more about how they’ve grown, their approach to content, and the fun, helpful tips they’ve picked up along the way.
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            [post_modified] => 2024-07-01 06:45:29
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            [post_date] => 2024-09-08 00:00:00
            [post_date_gmt] => 2024-09-08 07:00:00
            [post_content] => <!-- wp:paragraph -->
<p>With the 2024 presidential election quickly approaching, it's crucial to understand how this politically charged environment is influencing creator content, consumer behavior, and brand partnerships. Our recent survey of creators and consumers offers crucial insights into how elections influence content strategies and brand partnerships. This information is invaluable for marketers aiming to optimize their return on ad spend (ROAS) with creator campaigns during the busy holiday season in Q4.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong>Influencers Are Embracing Political and Election-Related Content</strong></h2>
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<p>The election is driving a noticeable shift in content. Around 61% of consumers have observed an uptick in election-related content from their favorite creators.</p>
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<p>While creators are adjusting to this climate, brands are fiercely competing for share of voice against political campaigns. To effectively navigate this competitive landscape, creator partnerships and affiliate linking strategies offer a strategic advantage by allowing brands to capture market share without directly engaging in or competing with political content. By leveraging creators' established relationships and authentic content, brands can connect with their target audiences more effectively. While political campaigns dominate the media, creator partnerships provide a more personalized and engaging alternative. Additionally, affiliate linking strategies enhance this approach by enabling brands to track performance and optimize their marketing efforts in real-time. This method helps brands drive sales and maintain a strong market presence in this complex digital ecosystem.</p>
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<p>Moreover, it's crucial to recognize that 76% of consumers are open to political discussions from creators, provided such content is respectful, positive, and educational. Ensuring that creators align with your brand is essential for resonating with these consumers and leveraging their openness to political content. This alignment can enhance brand reputation and help capture market share, particularly as creators become more vocal and increase their political content strategies.</p>
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<p>Creator <a href="https://www.instagram.com/amapoundcake/">Danni Adams</a> highlights the opportunity this election year presents: “The election provides a significant opportunity to amplify messages about crucial social issues,” says Adams. She explains that her “content strategy is evolving to include more educational materials, calls to action, and content that encourages civic engagement.” And adds that her “business goals are also aligning with this strategy, aiming to foster a more informed and engaged audience.” </p>
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<p>Similarly, creator <a href="https://www.instagram.com/anindigoday/">Jessica Camerata</a> emphasizes the balance she strives to maintain: “I know as a creator I am hoping to be careful with what I share in that it is factual, but also providing information for my followers on how they can take action,” says Camerata. “They don't need to get all of their news from me as a fashion and lifestyle creator, but I do want to share things that are important to me and always ways we can all get involved.”</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong>Consumers Support influencers Sharing Political Beliefs</strong></h2>
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<p><a href="https://www.forbes.com/sites/forbesbusinesscouncil/2023/09/15/do-consumers-still-value-brands-taking-a-political-or-social-stand/">Despite mixed opinions </a>about brands being politically vocal, consumers are comfortable with creators sharing their personal beliefs during election years. This acceptance, however, does not necessarily extend to brand partnerships, as most consumers do not expect creators' political views to affect their brand relationships.</p>
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<p>Survey results revealed that while political beliefs of creators and brands can influence consumer behavior, the impact varies. Specifically, about half of consumers are more likely to support creators who align with their values, and a third are more likely to purchase promoted products from such creators. </p>
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<p>This receptiveness to creators’ personal beliefs underscores the importance of aligning creator investments with those who maintain a balanced and credible presence. By focusing on partnering with creators who resonate with your target consumers values while avoiding overtly political content, brands can enhance both brand safety and resonance.</p>
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<p>When creators choose brands to link to, their decision-making often centers around aligning with their audience's interests. Our data reveals that 43% of creators prioritize "relevance to audience" as the most crucial factor, compared to only 35% who focus on shared values and beliefs. This proves a key point for marketers and brands: it’s about working with creators who have the right audience for their products. Fulfilling the consumer need comes first, and aligning values is secondary or tertiary. Creators are more inclined to promote products and services that resonate with their followers' needs and preferences, which highlights the importance of audience relevance in partnership decisions.</p>
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<p>Reflecting this trend, 75% of creators report that the brands they collaborate with are "not political at all." This finding echoes a broader trend over the past year, where brands have become more cautious about engaging with social and political issues.</p>
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<p>“Creators and brands should play a responsible and informed role in the political conversation online. They have the power to influence public opinion and drive social change,” says Adams. “By providing accurate information, encouraging civic engagement, and promoting positive values, creators and brands can contribute to a more informed electorate and a healthier democratic process.”</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong>The Election’s Impact on Influencer Brand Partnerships</strong></h2>
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<p>About half of our creators surveyed said they are adjusting their content and partnership strategies due to the election, indicating that the political climate can heavily impact promotional activities and brand alignment. Camerata shares, “While the news reports on the news, I want to inspire as a creator, and for me that is to inspire and influence my followers to get involved in ways that work for them and align with their values.”</p>
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<p>On the other hand, the election’s impact is not universal among creators. Conversely, 46% of creators report that the election has not affected their brand partnerships, and only 11% have seen a decrease in collaborations. Adams observes, “While some brands may shy away from politically charged content, others see value in aligning with social impact initiatives. This focus has positively influenced my work, attracting a more engaged audience and fostering partnerships with like-minded brands.” Addressing these dynamics is crucial for brands navigating the election year. </p>
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<figure class="wp-block-image aligncenter size-large is-resized"><img src="https://www.collectivevoice.com/blog/wp-content/uploads/sites/2/2024/07/Graphic-3-1-1024x762.png" alt="" class="wp-image-40115191" style="width:633px;height:470px" /></figure>
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<p>"Understanding the impact of election-year dynamics on creators is just one piece of the puzzle," explains Clair Sidman, VP of Marketing for Collective Voice. "Brands need to consider how these shifts affect their overall content strategies to engage hyper-focused audiences effectively and optimize campaign performance."</p>
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<p>Sidman continues, "To enhance your campaign's effectiveness, it's crucial to align your strategies with the election cycle.” said Clair Sidman, vice president of marketing at Collective Voice. “This means anticipating and leveraging swings in media coverage, which can lead to stronger Return on Ad Spend (ROAS). Just be aware that CPM’s + Cost Per Acquisition (CPA) will increase as the election approaches, which will make your marketing dollars less effective. While media becomes less efficient as a direct consequence of election content ad load, it’s an optimal time to invest your marketing dollars in creator-led marketing strategies to take advantage of creator’s highly engaged audiences, without the rise in CPM."</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize"><strong><strong>Counteracting Challenges by Diversifying Channels</strong></strong></h2>
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<p>Given the increased media saturation from election content, traditional CPM strategies might become less effective. In the event you need to counteract this challenge and maintain your campaign’s effectiveness, consider exploring alternative strategies that leverage unique platforms and approaches:</p>
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<li><strong>Leverage TikTok’s Culture-First Approach</strong>: TikTok’s unique culture-first approach emphasizes creative and engaging content over traditional advertising formats. By focusing your efforts on TikTok, you can tap into its vibrant user base and benefit from its algorithmic advantage, which promotes authentic and trend-driven content. This platform’s dynamic environment allows for more interactive and organic engagement with your target audience, potentially yielding better results even amidst broader media saturation.</li>
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<li><strong>Explore Substack as an Alternative</strong>: In contrast to conventional social media platforms, Substack offers a distinct opportunity for brand engagement through newsletters and direct content delivery. By utilizing Substack, you can bypass the saturation of mainstream media and connect with your audience through personalized, high-value content. This approach fosters a more intimate relationship with subscribers, enhancing your brand’s credibility and engagement without competing directly with election-related media coverage.</li>
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<p>By understanding these dynamics and adapting accordingly, marketers can ensure their strategies remain impactful and relevant, fostering both brand safety and consumer engagement in a politically charged environment. Looking ahead, staying informed and adaptable will be key to thriving in this evolving landscape and driving successful outcomes in your creator marketing efforts.</p>
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            [post_title] => 76% of Consumers Want Election Content from Creators—What This Means for Your Brand’s Strategy
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