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            [ID] => 40114738
            [post_author] => 25
            [post_date] => 2024-06-06 20:49:20
            [post_date_gmt] => 2024-06-06 20:49:20
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<p>Summer sales are starting soon, and big discounts means big earnings for creators! We're kicking off this year's sales with an exclusive video series featuring Collective Voice team members that will you walk you through key dates, content strategies, best practices, and tips for earning more from your affiliate links.</p>
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<p>To get started, marketing team member <a href="https://www.linkedin.com/in/sydney-blake-23483085/" target="_blank" rel="noreferrer noopener">Sydney Blake</a> is providing an overview of the biggest sales this summer, what you need to know about them, and how to start preparing now to set yourself up for success.</p>
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<p>Check back again next week for our next video drop! </p>
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            [post_title] => Summer Sales Series #1: Let's Get Started
            [post_excerpt] => Marketing team member Sydney Blake is providing an overview of the biggest sales this summer, and how to start preparing now to set yourself up for success.
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            [post_modified] => 2024-06-18 16:28:47
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            [ID] => 40114378
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            [post_date] => 2024-05-16 21:16:29
            [post_date_gmt] => 2024-05-16 21:16:29
            [post_content] => <!-- wp:paragraph -->
<p>Great content and compelling messaging are key to a strong affiliate strategy. But those are just the first steps. To get your audience to buy the products you’re linking to, you have to make it easy for them. </p>
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<p>Which is why this little-known feature called App-to-App Linking can help convert your followers into shoppers.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">What is App-To-App Linking?</h2>
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<p>App-to-App Linking, also known as “universal linking,” refers to sharing a link in one app (like a social media app) that takes users who click the link to another app (like a retailers’ app). </p>
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<p>When it comes to your affiliate links, this means that you can link to products in your social media posts, and that link will take your followers to a product in a retailer’s app. For example, you can put an affiliate link in your TapTo.Shop profile that, when clicked, brings your followers to your favorite Amazon sweatshirt in their installed Amazon app. </p>
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<p>And now, Collective Voice supports App-to-App Linking for many retailers!</p>
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<h3 class="wp-block-heading" style="text-transform:capitalize">Deep Linking vs. App-to-App Linking</h3>
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<p>If you’ve heard of the term “deep linking,” you may be wondering if App-to-App Linking is the same thing. In a sense, App-to-App Linking is a <em>form</em> of deep linking. </p>
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<p>Deep linking refers to the ability to drive a clickable link to a specific page, product, or section, in a mobile web browser or within an app, and Collective Voice supports deep linking for all our retailers. </p>
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<p>App-to-App Linking, however, refers to the ability to send a user, via a link, specifically to a page in a retailer’s app.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">How App-to-App Linking Helps You Earn More</h2>
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<p>You might be wondering, “how does this help me?” Well, App-to-App Linking helps you earn more from your affiliate efforts by ensuring a smoother user journey for your audience. Links are optimized and verified to drive your shoppers to the exact spot you intend, reducing any friction. </p>
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<p>Retailer apps are designed for an easy mobile shopping and checkout experience. Once your shoppers are in the retailer’s app, they’re more likely to keep browsing, which increases engagement and sales potential. In fact, conversion rates from mobile apps are <a href="https://buildfire.com/mobile-ecommerce-statistics-data/" target="_blank" rel="noreferrer noopener">three times higher </a>than mobile sites. Similarly, customers spend more money in retailer apps, as average order values are <a href="https://buildfire.com/mobile-ecommerce-statistics-data/" target="_blank" rel="noreferrer noopener">10% higher</a> in mobile apps than on mobile sites. And more money spent = more affiliate earnings for you!</p>
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<p>At Collective Voice, we’ve seen the benefits of App-to-App Linking firsthand; Creators linking to Target products saw a 155% increase in conversions when Target began supporting App-to-App Linking! </p>
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<p>And all of this leads to more money in your pocket from your affiliate efforts.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">How Collective Voice Supports App-to-App Linking</h2>
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<p>Collective Voice supports App-to-App Linking through our Shoppable Content Tools for select retailers. </p>
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<p>Our Shoppable Content Tools—including Looks, Widgets, Collections, and TapTo.Shop—can help you create engaging, polished-looking affiliate content that drives mobile shoppers into retailer apps. If a retailer has enabled App-to-App Linking, your Collective Voice link will be converted into an in-app link, which will take the shopper to a link in a retailer’s app (if the shopper has the app downloaded). </p>
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<p>When you share links from supported retailers using our shoppable content tools, you’ll enjoy these advantages:</p>
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<li>Drive users directly into retailer’s shopping app, driving a more seamless shopping experience</li>
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<li>Sharing product links all in one place, creating a more expansive browsing and shopping experience </li>
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<li>Track clicks, sales, and commissions that are driven in the retailer app so you can learn more from your data</li>
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<p>So what are you waiting for? <a href="https://support.collectivevoice.com/hc/en-us/articles/25561447886221-How-do-Collective-Voice-links-work-for-my-mobile-shoppers">Check out the supported retailers here</a>.</p>
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<p><em>Please note: For the most optimized shopping experience, Collective Voice aims to drive Creators’ affiliate links directly into the associated retailer app. However, not all Collective Voice retailers have enabled App-to-App Linking. Additionally, for text-based links or URL short links, only certain retailers support App-to-App Linking functionality.</em></p>
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            [post_title] => This Little Known Feature Can Turn Your Followers Into Buyers
            [post_excerpt] => To get your audience to buy the products you’re linking to, you have to make it easy for them. 
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    [2] => stdClass Object
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            [post_author] => 25
            [post_date] => 2024-05-31 17:19:22
            [post_date_gmt] => 2024-05-31 17:19:22
            [post_content] => <!-- wp:paragraph -->
<p>🌈 June is Pride Month, so we're shining a light on LGBTQIA+ owned brands that are driving innovation and championing diversity. </p>
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<p>Celebrate these vibrant businesses making waves and inspiring change!</p>
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            [post_title] => 13 LGBTQIA-Owned Brands to Know And Support
            [post_excerpt] => Celebrate these vibrant LGBTQIA+ businesses making waves and inspiring change!
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            [post_date] => 2024-06-07 16:58:55
            [post_date_gmt] => 2024-06-07 16:58:55
            [post_content] => <!-- wp:paragraph -->
<p>Welcome to “Creator Voices,” a series where we interview Creators to learn more about how they’ve grown, their approach to content, and the fun, helpful tips they’ve picked up along the way.</p>
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<p>In this interview, we spoke to <a href="https://www.instagram.com/aribyncouple/">Ari and Yubyn Choi</a>, a married couple posting about their lives, their travels, and their family. And in honor of Pride Month, they told us all about being LGBTQ+ Creators in today's digital world, and what brands can do to support the LGBTQ+ community all year round. </p>
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<p id="block-58a90731-2cac-4df6-a09a-dbd841a3303a"><strong>With Pride Month being a time of celebration and reflection, what does Pride mean to you personally, and how are you celebrating it this year?</strong></p>
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<p>To us, Pride means being authentic to ourselves and living the life we always wanted. It’s a time where we feel grateful for how far things have come for our community, and since we actually met during Pride month four years ago, it's very special and significant to us! </p>
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<p>It’s also the month where we had our wedding reception and now it’s the month that we are doing IVF! This year we are celebrating it by focusing on our fertility journey and documenting it all for our audience, so we can offer them transparent resources and let them know that it is possible to accomplish their dreams with the person they love.</p>
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<p id="block-6332f802-f59d-49a1-93d8-7d9e77c8d4b1"><strong>Can you share your journey as LGBTQ+ Creators? What inspired you to start creating content?</strong></p>
<!-- /wp:paragraph -->

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<p>Our journey began after we posted a simple and short video of our wedding reception back in 2022, which focused on our two cultures coming together (as Ari is Mexican and Yubyn is Korean). We didn’t expect much but within a few hours, it gained over a million views, which we hadn’t experienced before! </p>
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<p>Most comments were supportive—not only of us as a married lesbian couple, but also an interracial couple. People said it gave them hope since our cultures can be known to be pretty conservative. The reactions from people inspired us to start posting more and giving our audience a glimpse of our daily life, such as cultural foods we cook at home, trips we take, and family moments we share.</p>
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<p id="block-1a046aa6-8696-4aa4-8c13-419f6c8e5f43"><strong>How have your identities influenced your work and the content you create?</strong></p>
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<p>Our identities are a big part of the content we create because we feel that it is our responsibility to showcase a happy and genuine same sex relationship where two women from different backgrounds come together and simply get to live life together. We aim to get rid of any stereotypes people might have, as well as inspire other LGBTQ+ people that no matter where they come from, they can find love without having to change something about themselves.</p>
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<p id="block-b50642a4-1239-43c3-ad2a-3a0533a79f8f"><strong>How do you balance sharing details about your relationship online with setting social media boundaries and maintaining privacy?</strong></p>
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<p>While we love to share parts of our life on social media, we set boundaries when it comes to revealing every aspect of ourselves—we do enjoy our privacy, and with sharing parts of yourself online, there can also be judgment. </p>
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<p>We're glad to be able to show our daily life and activities or things we enjoy and do as well as big moments in our life, but we keep the very personal and intimate moments to ourselves unless it’s something we’re willing to or ready to talk about with our audience! </p>
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<p>However, being as authentic as we can and giving people a glimpse into our relationship has made us closer with our audience, which we truly appreciate.</p>
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<p id="block-0c34c243-0f21-400c-84f7-31c0a4004db4"><strong>What are the most frequent challenges you face as LGBTQ+ Creators, and how do you work through them?</strong></p>
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<p>Constantly getting hateful and distasteful comments. While we know it comes with the territory, it definitely can be an eye opener when you’re first getting started as a Creator since some people like to hide behind a screen and leave homophobic, sexist, and at times even racist remarks. </p>
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<p>We take our platform very seriously when it comes to making it a safe space for other LGBTQ+ people, so we do our best to get rid of negativity and make it a positive environment for our audience. We’re used to it and we know it will always happen, but we don’t let it get to us. At the end of the day, those people don’t know a thing about us, so we like to think it's merely a reflection they're projecting of themselves and their own insecurities. </p>
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<p>We stay positive by encouraging each other and reminding ourselves the reason we do what we do is to inspire and motivate other LGBTQ+ people. We too were in their position when we were younger and afraid of coming out.</p>
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<p id="block-ad193c54-b908-4f66-8e0a-504bf232bae7"><strong>Who are some of your biggest influences or role models within the LGBTQ+ community?</strong></p>
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<p>Some of our biggest role models within the LGBTQ+ community are: </p>
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<ul><!-- wp:list-item -->
<li><a href="https://www.instagram.com/itsyoungmiko/" target="_blank" rel="noreferrer noopener">Young Miko</a>, who is a lesbian Puerto Rican reggaeton singer.</li>
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<li><a href="https://www.instagram.com/mssarahcatharinepaulson/" target="_blank" rel="noreferrer noopener">Sarah Paulson</a>, who is another lesbian actress we love. We're a big fan of her work.</li>
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<li><a href="https://www.instagram.com/abbie.ensign/" target="_blank" rel="noreferrer noopener">Abbie</a> and <a href="https://www.instagram.com/julia.ensign/" target="_blank" rel="noreferrer noopener">Julia Ensign</a>—they're a married couple with a child and we love the type of family fun content they make. It’s very uplifting as another married couple that’s currently trying to start our family as well.</li>
<!-- /wp:list-item --></ul>
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<p id="block-58a90731-2cac-4df6-a09a-dbd841a3303a"><strong>What advice would you give to other LGBTQ+ individuals who are looking to start their journey as creators?</strong></p>
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<p>To showcase themselves as authentically as possible, because not only might that help someone in need, it may also change someone’s mind about negative perceptions they might have about same sex love. </p>
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<p>We often get comments from people who admit to being previously homophobic, but by seeing the way we love each other and immerse ourselves in each other's cultures and family, they've realized that we’re just like them. While we don’t feel it's our responsibility to change people’s views, it does feel like an accomplishment to know that we might be making someone a little more open to different perspectives and opinions. After all, we think we can all learn from each other.</p>
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<p id="block-58a90731-2cac-4df6-a09a-dbd841a3303a"><strong>What are a few ways that brands can support LGBTQ Creators during Pride, and all year round, in a substantive, non-performative way?</strong></p>
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<p>Brands can support LGBTQ Creators during Pride by giving a voice to Creators and our stories, since we all come from different backgrounds and have something to say that might give hope to someone who needs it. By giving us visibility, we can not only celebrate Pride month but also give someone encouragement with our voices!</p>
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<p id="block-58a90731-2cac-4df6-a09a-dbd841a3303a"><strong>How can other brands, businesses, and Creators use their platform to advocate for LGBTQ+ rights and bring awareness to important issues within the community?</strong></p>
<!-- /wp:paragraph -->

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<p>We believe we can all use our platform by simply incorporating our community's issues into our daily content, even sharing a few stories or sharing our opinions as to why these issues are important and ways in which we think we can best help. </p>
<!-- /wp:paragraph -->

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<p>Even just bringing awareness might make a big difference since it allows us to create conversations with our audiences.</p>
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            [post_title] => Creator Voices: Ari and Yubyn Choi
            [post_excerpt] => In this interview, we spoke to Ari and Yubyn Choi, a married couple posting about their lives, their travels, and their family. 
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            [post_date] => 2024-04-26 20:58:42
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<p class="has-text-align-center">By <a href="https://www.linkedin.com/in/rosario-calva-23a64445/?originalSubdomain=ca">Rosario Calva</a></p>
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<p><a href="https://www.collectivevoice.com/blog/why-you-should-add-paid-boosting-to-your-creator-campaigns/" target="_blank" rel="noreferrer noopener">Paid boosting is an essential strategy for maximizing the results of your Creator campaigns</a>. Finding the right strategy with a low cost per acquisition can require some trial and error, but luckily, Collective Voice has done the legwork.</p>
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<p>These are five tried-and-true strategies we’ve developed to amplify clients’ paid boosting efforts, enhance their ROI, and level up their Creator campaigns.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">1. Diversify Your Creative</h2>
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<p>Diversifying your creative by having different placements, types of content, and messaging is key for optimal performance. Diversification allows you to tap into different platforms, audiences, formats, and interests. </p>
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<p>Your target audience might have different platform preferences, or different reasons for wanting to buy your product. They may be swayed by different types of content or messaging. Instead of constraining your placements in a single piece of content—like one static Instagram image—having a variety of placements of different types, sizes, and styles of creatives will help the system deliver the right asset to the right person. </p>
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<p>Here are a few best practices for diversification:</p>
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<li>Have a mix of product and lifestyle content</li>
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<li>Produce creative in multiple dimensions to optimize different placements</li>
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<li>Have video clips in multiple lengths for different platforms and formats</li>
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<li>Work with a diverse cast of Creators that appeal to different demographics, interests, and shopping habits</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">2. Include a Benefit and Call-To-Action</h2>
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<p>Clearly outlining the benefits of the promoted product or service provides consumers with compelling reasons to engage with the content and consider making a purchase. Include a call-to-action that’s clear, front-loaded in the content, represented visually, and reinforced on the video script.</p>
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<p>Additionally, incorporating a clear call to action prompts immediate action from the audience, increasing your conversion rates and enhancing your boosting results.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">3. Give Creators Paid Content Parameters</h2>
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<p>Creators are great at producing organic content; yet, the type of content that performs well for paid boosting is often different from the type of content that performs well organically. Many Creators may not know what performs well for paid boosting, and some may not even know that’s a campaign requirement.</p>
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<p>To ensure that your paid media teams have plenty of optimal content to work with, ensure your Creator management team is connecting with the paid media team early in the campaign process. A great paid media team can discuss the goals of campaigns and their needs for paid assets. And then, these requirements and needs should be communicated to Creators early, so they can provide a range of content that’s ideal for both the organic and paid parts of the campaign. </p>
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<p>A few examples of what to communicate to Creators include:</p>
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<li>Formats and dimensions for their paid content</li>
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<li>Messaging to include (like those aforementioned benefits and calls-to-action)</li>
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<li>Type of imagery or video that performs best for paid media</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">4. Leverage New Technologies & AI</h2>
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<p>Paid Media is constantly changing and evolving, and savvy Marketers are taking advantage of these technological changes, especially the AI solutions and campaign offerings from paid media channels.</p>
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<p>To make the most of these new systems, work with a team that’s up-to-date on the latest technology and knows how to work with these systems. It’s important to plan ahead, yet be flexible enough to pivot based on the data you receive throughout the campaign to achieve better results.</p>
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<h2 class="wp-block-heading" style="text-transform:none">5. Use This Campaign Boosting  Checklist</h2>
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<p>Use this handy checklist to ensure you’re getting the content you need depending on the objective of your campaign. </p>
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<li>Set clear objectives with your paid media team</li>
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<li>Communicate early with Creators, and give them your expectations for messaging, CTAs, and creative requirements  </li>
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<li>Ensure your pieces of content come in multiple sizes and dimensions to cover all potential placements and social channels </li>
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<li>Use a mix of static images and video creative</li>
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<li>Have content rights clearly laid out with Creators and know how long you can use each piece of content </li>
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<li>Cast a range of Creators who create different types of content and have diverse audiences</li>
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            [post_title] => 5 Best Practices for Optimizing Paid Boosting Campaigns
            [post_excerpt] => These are five tried-and-true strategies we’ve developed to amplify clients’ paid boosting efforts, enhance their ROI, and level up their Creator campaigns.
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