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            [post_date] => 2024-06-06 20:49:20
            [post_date_gmt] => 2024-06-06 20:49:20
            [post_content] => <!-- wp:paragraph -->
<p>Summer sales are starting soon, and big discounts means big earnings for creators! We're kicking off this year's sales with an exclusive video series featuring Collective Voice team members that will you walk you through key dates, content strategies, best practices, and tips for earning more from your affiliate links.</p>
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<p>To get started, marketing team member <a href="https://www.linkedin.com/in/sydney-blake-23483085/" target="_blank" rel="noreferrer noopener">Sydney Blake</a> is providing an overview of the biggest sales this summer, what you need to know about them, and how to start preparing now to set yourself up for success.</p>
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            [post_title] => Summer Sales Series #1: Let's Get Started
            [post_excerpt] => Marketing team member Sydney Blake is providing an overview of the biggest sales this summer, and how to start preparing now to set yourself up for success.
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    [1] => stdClass Object
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            [ID] => 40114831
            [post_author] => 25
            [post_date] => 2024-06-21 17:05:36
            [post_date_gmt] => 2024-06-21 17:05:36
            [post_content] => <!-- wp:paragraph -->
<p>As a creator, truly understanding your audience is your secret weapon. </p>
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<p>Knowing what they love, crave, and buy can elevate your connection with them and help you produce more targeted, engaging content. Plus, it can seriously amplify your affiliate sales. </p>
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<p>Imagine having a tool that gives you a front-row seat to your audience's preferences and behaviors, letting you craft content that's always on point. </p>
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<p>Enter Cart Insights—a game-changing solution that lets you dive deep into your community and create content customized to their preferences. Getting to know your audience has never been easier.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">What Are Cart Insights?</h2>
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<p>Powered by our proprietary AI technology coupled with our robust catalog data, Collective Voice’s Cart Insights identify the actual products purchased by your audiences that you haven’t directly shared out as affiliate links. Our data sources are able to track your shoppers’ orders from initial click to purchase, specifically highlighting the products frequently purchased by your community that you hadn’t initially linked out. </p>
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<p>What does this mean exactly? This means that with Cart Insights-supported retailers*, when your shopper clicks on your affiliate link, continues their shopping journey with other items in their cart, and then makes a purchase, our system automatically keeps track of those other top purchased items. Our dashboard is then able to highlight these other items.</p>
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<p>Previously, you would only be able to check out your top clicked text links, which simply means these were the top products that your audiences clicked on the most, but didn’t necessarily purchase!</p>
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<p>Now, Cart Insights data is meant to help you: </p>
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<ul><!-- wp:list-item -->
<li>Uncover top selling products (beyond your top clicked links)</li>
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<li>Gain a deeper understanding of your audiences</li>
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<li>Seamlessly boost campaign performance</li>
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<p>With Cart Insights, you can make data-driven decisions to maximize your earnings–you’ll know exactly what your audiences are actually buying, especially the top selling products that you haven’t directly shared text links for yet.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">How Cart Insights Works</h2>
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<p>Whether you're new to the Collective Voice platform or you’re well-versed in creating shoppable content, Cart Insights can help you to hone your content vision, more accurately select products your audience will love, or even decide which categories to highlight more often.</p>
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<h3 class="wp-block-heading" style="text-transform:capitalize">For All Collective Voice Creators</h3>
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<p>As an affiliate creator, you can access your Cart Insights through your Shopper Highlights Carousel. </p>
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<p>Shopper Highlights can be found in your Collective Voice dashboard or app homepage. There, you’ll see a maximum of five retailer place cards—these include your top sales-driving retailers, or a list of the top performing retailers from within the network. From there, you can click into any retailer place card and discover Your Cart Insights (if available for that retailer), as well as the top clicked items from that retailer. </p>
<!-- /wp:paragraph -->

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<p>Here, the Cart Insights data is personalized to your own affiliate links. This means that when your shoppers click on your affiliate link, add <em>other</em> items to their cart, and purchase, our system automatically keeps track of those <strong>other top purchased items</strong>! This means that your Cart Insights data is all about products you <strong>haven’t directly linked to, with at least 2+ purchases made by your shoppers in the last 35 days</strong> coming from <strong>your affiliate links</strong>. </p>
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<p>Why don’t we show you the items you’ve linked? At Collective Voice, we want to make sure we’re presenting as many <strong>new and insightful opportunities </strong>to maximize your earnings. By highlighting these popular products that were organically purchased by several shoppers, we’re giving you more content ideas that you may never have thought to promote with your community! The best part: you already know that these products are a hit with your audience.</p>
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<p>If you haven’t shared any affiliate links or driven sales and aren’t seeing any Cart Insights, don’t worry—we still got you covered. Check out the Trending Products within the retailers in our Shopper Highlights carousel. Remember, they’re trending for a reason!</p>
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<figure class="wp-block-video"><video controls src="https://www.collectivevoice.com/blog/wp-content/uploads/sites/2/2024/06/NOTED-Cart-Insights_Gap-Example-.mp4"></video></figure>
<!-- /wp:video -->

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<h3 class="wp-block-heading" style="text-transform:capitalize">For Campaign Creators</h3>
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<p>If you’re a creator who’s been cast in a Collective Voice campaign, you’ll gain a comprehensive view of your audience's purchasing habits, both from direct links and other sources.</p>
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<p>For the retailers that have Cart Insights data, you’ll get to see all products purchased from your affiliate links during a campaign. You can also see <em>all </em>products purchased over the course of the campaign, which shows you what <em>other </em>products that you didn’t link to that your audience is buying. You may even discover products you never previously thought to share! That way, you can keep these other items in mind as you create your content strategy.</p>
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<p>These insights allow you to:</p>
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<ul><!-- wp:list-item -->
<li><strong>Serve Your Audience: </strong>Getting a clearer picture of what your shoppers’ order consists of helps you understand how to reach them with even more relevant content, and keep them intrigued</li>
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<li><strong>Strengthen Retailer Relationships:</strong> By consistently hitting campaign goals and sharing AV content even after a campaign ends, you can build stronger working relationships with retailers.</li>
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<li><strong>Showcase Effectiveness: </strong>Use Cart Insights to build proof points around your campaign's effectiveness, showcasing top categories and products in casting conversations.</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">The Benefits of Cart Insights</h2>
<!-- /wp:heading -->

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<p>Sometimes, knowing which products will land with your audience can feel like a shot in the dark—some products you thought they’d love fall flat, while some go viral seemingly without explanation. </p>
<!-- /wp:paragraph -->

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<p>With Cart Insights, we’re removing some of the guess work in sharing hot products, and focusing on instant content sharing opportunities to capitalize on. </p>
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<p>A few reasons to use Cart Insights include:</p>
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<h3 class="wp-block-heading" style="text-transform:capitalize">1. Tapping into New Verticals</h3>
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<p>We talk a lot about the importance of honing in on your niche as a creator, and Cart Insights <a href="https://www.collectivevoice.com/blog/how-to-niche-down-as-a-creator/" target="_blank" rel="noreferrer noopener">can help you niche down</a> or even find new niches!</p>
<!-- /wp:paragraph -->

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<p>Imagine that you frequently share your vacation outfits with your audience, and then you use Cart Insights to find out they’re buying more travel-related products than clothing. You can use that data to create more travel-related content, opening up an entire new vertical for you, or helping you discover a new niche of travel-style.</p>
<!-- /wp:paragraph -->

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<h3 class="wp-block-heading" style="text-transform:capitalize">2. Sharing Added Value Content During a Campaign</h3>
<!-- /wp:heading -->

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<p>“Added value” content refers to content that’s not part of the campaign requirements, but provides the brand partner with additional sales, impressions, or other value during a campaign. And with Cart Insights, you can identify those “added value” opportunities to amplify your brand partner even more.</p>
<!-- /wp:paragraph -->

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<p>Imagine that you’ve already smashed your campaign goals. To take it one step further before your campaign period is over, you can check out Cart Insights and notice there are several products that you haven’t directly shared links for yet but your audiences have frequently purchased. </p>
<!-- /wp:paragraph -->

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<p>Knowing that these are some high converting products, share them out to increase your campaign sales and clicks, which makes your campaign performance look even better.</p>
<!-- /wp:paragraph -->

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<h3 class="wp-block-heading" style="text-transform:capitalize">3. Community Building</h3>
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<!-- wp:paragraph -->
<p>Lean into what you know about your audience to make them feel seen. You can utilize their purchasing history to promote their favorite products on your platforms, or even ask them about how they use it, or if these are products you should check out yourself. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>This is also a great opportunity to build a rapport with your audience and create two-way conversations. Use these moments to learn more about your community, and engage with them about the things they love to buy and why! </p>
<!-- /wp:paragraph -->

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<h3 class="wp-block-heading">4. Happier Retailers</h3>
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<p>Retailers also stand to gain significantly from Cart Insights, leading to more satisfied brand partners. A few retailer-specific benefits include:</p>
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<!-- wp:list -->
<ul><!-- wp:list-item -->
<li><strong>Real-Time Data: </strong>Creators receive real-time data on audience purchases, helping them share relevant products and drive campaign performance.</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Understanding Trends</strong>: Retailers can use these insights to understand top-selling products and categories driven by creators in specific niches.</li>
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<!-- wp:list-item -->
<li><strong>Symbiotic Relationships: </strong>Cart Insights fosters stronger relationships between creators and retailers, benefiting everyone involved.</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

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<p>Cart Insights is more than just a tool; it's a gateway to understanding and engaging with your audience on a deeper level. By leveraging these insights, creators can stay relevant, build stronger relationships, and tap into new opportunities, all while fostering a vibrant community. So, why wait? Dive into the world of Cart Insights and let your content shine!</p>
<!-- /wp:paragraph -->

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<p><em>*Disclaimer: Not all retailers support Cart Insights data. We aim to provide as many insights as possible, but this depends on the product data provided by the retailer or affiliate network. As Collective Voice advances our AI technology, we are actively expanding our Cart Insights data across additional retailers.*</em></p>
<!-- /wp:paragraph -->

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            [post_title] => Tap Into Your Audience's Purchasing Power With Cart Insights
            [post_excerpt] => Cart Insights let you dive deep into your community and create content customized to their preferences. Getting to know your audience has never been easier.
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            [post_modified] => 2024-07-11 08:21:46
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            [post_date] => 2024-06-25 14:19:15
            [post_date_gmt] => 2024-06-25 21:19:15
            [post_content] => <!-- wp:paragraph -->
<p>Once the temperatures rise, prices start to fall, marking the beginning of the summer sale season. </p>
<!-- /wp:paragraph -->

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<p>From the Nordstrom Anniversary Sale to Amazon Prime Day, some of the biggest sales of the year are starting soon. And with the shopping frenzy, you'll have more opportunities to cash in on these great deals by sharing shoppable content and raking in the affiliate commission.</p>
<!-- /wp:paragraph -->

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<p>Need some inspiration to get the ideas flowing? From the biggest sales and trends to fresh content ideas, here's everything you need to get your summer sale content started. </p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:none">The Biggest Summer Sales for 2024</h2>
<!-- /wp:heading -->

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<p>Get your calendar ready and make note of these upcoming sale dates:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><!-- wp:list-item -->
<li><strong><a href="https://www.ulta.com/promotion/summer-sale" target="_blank" rel="noreferrer noopener">Ulta's Big Summer Beauty Sale</a>:</strong> June 23rd-July 13th, 2024</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong><a href="https://www.wayfair.com/" target="_blank" rel="noreferrer noopener">Wayfair 4th of July Clearance</a>: </strong>June 28th-July 7th, 2024</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong><a href="https://corporate.walmart.com/news/2024/06/24/walmart-brings-the-heat-with-its-largest-deals-event-ever" target="_blank" rel="noreferrer noopener">Walmart Deals</a>:</strong> July 8th-July 11th</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong><a href="https://www.nordstrom.com/browse/anniversary-sale/details" target="_blank" rel="noreferrer noopener">The Nordstrom Anniversary Sale</a>: </strong>July 15th-August 4th</li>
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<li><strong><a href="https://www.amazon.com/primeday" target="_blank" rel="noreferrer noopener">Amazon Prime Day</a>: </strong>July 16th-July17th, 2024</li>
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<h2 class="wp-block-heading" style="text-transform:none">The Biggest Trends To Know for Summer 2024</h2>
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<p>This season is all about embracing the country, breezy oceanside vibes, and getting inspired by the summer Olympics!</p>
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<p>Below, Brand Marketing Manager<a href="https://www.linkedin.com/in/lauren-wheeler-dewhirst-16999b114/" target="_blank" rel="noreferrer noopener"> Lauren-Wheeler Dewhirst</a> is diving into the biggest trends of the season, along with the hottest products to link to.</p>
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<p>Here's a quick recap of the biggest trends in each category:</p>
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<h3 class="wp-block-heading">Fashion</h3>
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<ul><!-- wp:list-item -->
<li>Athluxe</li>
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<li>Cowboy Carter</li>
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<li>Coastal Grandma</li>
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<li>Cut-Outs</li>
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<li>Daytime Sparkles and Metallics</li>
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<li>Suiting</li>
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<li>Sailing Stripes</li>
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<h3 class="wp-block-heading">Travel</h3>
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<ul><!-- wp:list-item -->
<li>The Return of Travel Agents</li>
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<li>Sporting Events Travel</li>
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<li>Experiential Stays</li>
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<li>Adventure Travel</li>
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<li>Road Trips</li>
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<h3 class="wp-block-heading">Beauty</h3>
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<ul><!-- wp:list-item -->
<li>Glossy Skin</li>
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<!-- wp:list-item -->
<li>Muted Lips</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Golden Hour Blush</li>
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<!-- wp:list-item -->
<li>Matte, Smokey Eyes</li>
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<!-- wp:list-item -->
<li>Holographic Makeup</li>
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<!-- wp:list-item -->
<li>Double Liner</li>
<!-- /wp:list-item --></ul>
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<h3 class="wp-block-heading">Home</h3>
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<ul><!-- wp:list-item -->
<li>Eras Tour</li>
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<!-- wp:list-item -->
<li>Sustainability</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Curves & Textures</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Gold & Metallic Hues</li>
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<li>Brown & Coffee Tones</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Artisanal Everything</li>
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<li>Western 2.0</li>
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<li>Victorian-Era Details</li>
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<li>Sports Core</li>
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<li>Garden Girl</li>
<!-- /wp:list-item --></ul>
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<h2 class="wp-block-heading" style="text-transform:none">Content Strategies for Success</h2>
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<p>Coming up with fresh ideas and keeping up with the algorithm are hugely challenging, so we're all about providing inspiration, education, and tools to help you create engaging content that will make you money!</p>
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<p>Here are our top four tips for success:</p>
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<h3 class="wp-block-heading" style="text-transform:none">1. Niche Down and Solve a Problem</h3>
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<p><a href="https://www.collectivevoice.com/blog/niche-creators-are-on-the-rise/" target="_blank" rel="noreferrer noopener">Creators targeting highly specific niches are finding huge success</a>, especially on platforms like TikTok.</p>
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<p>So for these summer sales, <a href="https://www.collectivevoice.com/blog/how-to-niche-down-as-a-creator/" target="_blank" rel="noreferrer noopener">think about how you can lean into a niche or target a niche audience</a>. Then, consider how you can solve problems in that niche. </p>
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<p>Addressing those needs helps create those connection points with your audience <em>and </em>gives them even more reason to engage with your content. </p>
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<h3 class="wp-block-heading" style="text-transform:none">2. Lean Into Short Form Video</h3>
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<p>Instagram Reels and TikTok are really the most engaging formats right now, and are huge for driving views, saves, and shares.</p>
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<p>Some best practices are:</p>
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<ul><!-- wp:list-item -->
<li>ALWAYS start off with a catchy hook: make sure your audience knows what this video is about from the start, and promise a good pay off</li>
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<li>Keep your videos short and to the point</li>
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<li>Make them entertaining and/or educational</li>
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<li>Ensure your visuals are engaging and high-quality</li>
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<li>Use a voiceover or provide captions so it’s accessible</li>
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<h3 class="wp-block-heading" style="text-transform:none">3. Diversify, Reuse, and Repurpose</h3>
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<p>To get the most out of these summer sales, don’t put all your eggs into one platform’s basket.</p>
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<!-- wp:list -->
<ul><!-- wp:list-item -->
<li>Focus on 3-4 of your best platforms</li>
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<!-- wp:list-item -->
<li>Use a hub and spoke model: come up with a big idea, and smaller pieces of content across platforms </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Reuse and purpose content across channels</li>
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<h3 class="wp-block-heading" style="text-transform:none">4. Utilize Owned & Operated Channels</h3>
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<p>Summer sales are really the ideal time to lean into <a href="https://www.collectivevoice.com/blog/the-benefits-of-creating-owned-and-operated-content/" target="_blank" rel="noreferrer noopener">the channels and formats you own</a>. </p>
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<p>If you want to drive your audience to your affiliate links, platforms with direct lines of communication that are algorithm-free, and allow for easy linking, are particularly powerful.</p>
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<p>A few of these kinds of channels include:</p>
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<ul><!-- wp:list-item -->
<li>Blogs</li>
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<!-- wp:list-item -->
<li>Newsletters</li>
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<!-- wp:list-item -->
<li>Podcasts</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Substack</li>
<!-- /wp:list-item --></ul>
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<h2 class="wp-block-heading" style="text-transform:none">Ideas To Keep You Inspired All Summer Long</h2>
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<p>Here are some fun content ideas to keep the creative juices flowing on all platforms.</p>
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<!-- wp:list -->
<ul><!-- wp:list-item -->
<li>My Summer Survival Essentials</li>
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<!-- wp:list-item -->
<li>How I Protect My Skin From The Summer Sun</li>
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<li>My Guide To Planning The Perfect Kid-Friendly, Beach Day </li>
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<li>Summer 2024 Road Trip Guide: Gadgets and Gear for the Ultimate Adventure</li>
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<li>10 Travel Hacks For Packing Light & Efficiently</li>
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<li>Products, Hosting Tips, and Recipes To Plan An Outdoor Summer Get Together</li>
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<li>Outfit Ideas For All Your Travel Destinations</li>
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<!-- wp:list-item -->
<li>Summer Home Space Transformation Challenge</li>
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<li>Kids’ Products That Will Make Your Summer Adventures 100x Easier</li>
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<!-- wp:list-item -->
<li>The Products I Won’t Travel Without This Summer </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>How I Style 10 Outfits From My 10-Piece Summer Capsule Wardrobe </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>5 Ways To Wear These Viral Summer Sandals</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>These 5 Under-$100 Products Will Transform Your Home/Backyard Into A Summer Oasis</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Set Up A Summer Movie Night With Me</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>The 5-Minute Recipe You’ll Be Making All Summer</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Let’s Try This Viral Summer Beauty Trend On My Skin Type/Tone</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>The 30-Minute Workout That’s Easy Enough To Do From My Hotel Room</li>
<!-- /wp:list-item --></ul>
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<h2 class="wp-block-heading" style="text-transform:none">How To Use Collective Voice Tools To Earn More</h2>
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<p>Increase your earnings with these best practices for using Collective Voice tools. </p>
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            [post_title] => Your Summer Sales 2024 Content Guide
            [post_excerpt] => From the biggest summer trends and products to content ideas to keep you inspired, we’re setting you up for success with all the tools you need to absolutely crush your summer content.
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            [post_modified] => 2024-07-01 06:52:18
            [post_modified_gmt] => 2024-07-01 13:52:18
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            [ID] => 40114978
            [post_author] => 25
            [post_date] => 2024-06-28 10:49:23
            [post_date_gmt] => 2024-06-28 17:49:23
            [post_content] => <!-- wp:paragraph {"align":"center"} -->
<p class="has-text-align-center">By <a href="https://www.linkedin.com/in/lindsayjerutis/" target="_blank" rel="noreferrer noopener">Lindsay Jerutis</a></p>
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<p>In the face of rapidly changing technology, evolving social media algorithms, and economic uncertainty, the buoyancy of the creator marketing landscape can help brands and marketers adapt to huge societal shifts. </p>
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<p>In fact, during unpredictable times, creator marketing can serve as a solid foundation for brands to maintain meaningful connections with audiences. Collaborating with creators allows brands to stay top of mind in changing markets by targeting audiences on emerging platforms and tapping into current social trends in real time. And partnering with diverse creators can help them broaden their reach and deliver messaging that resonates to all types of consumers. </p>
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<p>Leveraging our years of expertise at the forefront of the creator economy, here are seven tried-and-true recommendations for crafting a strong, flexible creator marketing strategy that adapts to shifting industry winds.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">1. Reassess Goals and Objectives</h2>
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<p>Shifts in industry dynamics, technological advancements, social trends, and economic conditions <a href="https://www.collectivevoice.com/blog/full-funnel-creator-strategies-for-2024-with-digiday/" target="_blank" rel="noreferrer noopener">can significantly impact consumer behavior, preferences, and expectations</a>. As a result, brands should continuously evaluate and adapt their marketing goals.</p>
<!-- /wp:paragraph -->

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<p>First, brand awareness goals should be revisited to align with industry changes. Pay attention to the shifting social formats that are bringing in the most eyeballs. As new platforms emerge and consumer attention shifts to different platforms, brands should be looking to partner with creators on these emerging platforms, who are utilizing new technologies and increasingly popular formats. These days, short-form video is commanding consumers’ attention at scale, so creating a video-first creator marketing strategy can help you capitalize on this growing format.</p>
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<p>Similarly, conversion goals should always be evaluated in the context of economic conditions. Currently, economic fluctuations are impacting consumer spending behaviors, and consumers are prioritizing value and seeking more cost-effective options. Brands can respond by optimizing their conversion strategies to emphasize affordability and exclusive promotions. A brand whose main objective was previously to promote their luxury offerings may be creating new goals to focus on conversion for lower-priced items. By aligning conversion rate goals with economic realities, brands can enhance their competitiveness and cater to the evolving needs of their audience.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">2. Build a Diversified Casting Strategy</h2>
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<p>A diversified creator casting strategy can help marketers safeguard their brand during uncertain times. Working with a range of creators from different backgrounds, with different content, strengths, niches, and specialties, gives you multiple avenues for success. </p>
<!-- /wp:paragraph -->

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<p>To adjust to changing consumer attitudes, your strategy should include working with promotion-focused creators. With economic instability and rising prices, consumers are becoming more cost-conscious. Partnering with deal-driven creators with a proven track record of driving sales can help you amplify messages of affordability, ensuring a targeted and effective approach in price-conscious markets.</p>
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<p>Similarly, social media trends are changing frequently. Casting tastemakers in your campaigns can help you stay ahead of these fast-moving trends and reach young, technologically savvy audiences. These tastemaking creators have their fingers on the pulse of current trends and seamlessly integrate products into their content with authenticity. </p>
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<p>Finally, working with diverse creators remains a key aspect of creator marketing at any time. And especially in times of societal change, having a roster of creators that represent various backgrounds and perspectives ensures that the brand remains inclusive and resonant. By embracing diversity in creator partnerships, you can build trust with consumers across various demographics, establishing a robust and resilient brand image.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">3. Leverage Authenticity in Creator Partnerships</h2>
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<p>With changing social media preferences, consumers are favoring less polished content that feels genuine and relatable. Leaning on authentic, honest creator content helps brands build trust with their audience, garnering legitimacy and stability. </p>
<!-- /wp:paragraph -->

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<p>As consumers become more discerning about their purchases, authentic creator content becomes a valuable tool for brands. The genuine nature of creator reviews and endorsements lends legitimacy to product evaluation, helping consumers navigate the clutter of information. Honest, enthusiastic reviews can lead to viral moments on platforms like TikTok, where products such as the Stanley Tumbler and the Laura Mercier Flawless Weightless Perfecting Waterproof Foundation have achieved a devoted following. This emphasis on authenticity not only adapts to the changing preferences in content consumption but also reinforces the credibility of brand messages in an environment where consumer trust is paramount.</p>
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<p>The best way to foster authenticity during brand partnerships? Encourage creator partners to freely express their creativity. When creators are able to integrate products into their content in ways that resonate authentically with their audience, their content feels more organic and aligned with their established style. For example, during creative briefing, you can suggest key talking points instead of asking them to follow a strict script, empowering creators to integrate the brand messaging into their narrative in the best way for them.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">4. Lean on Rising Creators</h2>
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<p>As social media becomes more saturated, and short form video gains continued popularity, investing in rising, niche creators can help you adapt your marketing strategy to capitalize on these changing currents. </p>
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<p><a href="https://www.collectivevoice.com/blog/niche-creators-are-on-the-rise/" target="_blank" rel="noreferrer noopener">Niche content is on the rise, and audiences are seeking out creators with unique voices and similar interests</a>. Plus, working with niche creators allows brands to be at the forefront of social media and emerging trends. Importantly, it allows brands to target highly engaged audiences with specific interests, and tap into genuine creator and audience sentiment. </p>
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<p>And as niche creators often command more reasonable rates in comparison with macro-ceators, this investment strategy can yield a greater bang for your buck: creative content, targeted audiences, high engagement rates, and a better ROI.</p>
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<h2 class="wp-block-heading" style="text-transform:none">5. Capitalize on UGC </h2>
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<p>User-generated content (UGC) is becoming an increasingly popular means of content creation. <a href="https://www.collectivevoice.com/blog/what-is-a-ugc-creator/" target="_blank" rel="noreferrer noopener">For creators, UGC is an opportunity to put their creative skills to use, gain recognition from potential brand partners, and make money from their content without needing a significant following</a>.</p>
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<p>As a brand, it’s an ideal moment to seize on the growing popularity of UGC.</p>
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<p>First, utilizing UGC allows brands to acquire high-quality marketing content at a lower cost. In fact, <a href="https://everyonesocial.com/blog/user-generated-content-statistics/#:~:text=On%20average%2C%20UGC%20can%20save,dedicated%20content%20producer%20(%2472%2C000).&text=During%20our%20paid%20advertising%20and,average%20of%201%2C000%20social%20connections." target="_blank" rel="noreferrer noopener">UGC saves brands money by outsourcing their content creation.</a> And as UGC isn’t about driving sales or awareness from <em>creators</em>’ channels, it encourages brands to contract content from creators of all sizes. </p>
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<p>Second, you can use UGC to experiment with unique and highly creative content that may not fit within your typical brand confines. The lower cost, and the wide array of UGC from all types of digital creators and artists, creates a low-risk environment for trying new things.</p>
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<p>Finally, the authenticity and relatability of UGC lends credibility to your brand and products, fostering a sense of trust with your audience. In fact, <a href="https://everyonesocial.com/blog/user-generated-content-statistics/" target="_blank" rel="noreferrer noopener">48% of customers have said that UGC is a great way for them to discover new products</a>, and <a href="https://insense.pro/blog/traditional-vs-ugc#a-comparison-of-roas" target="_blank" rel="noreferrer noopener">92% of consumers find UGC content more trustworthy than other types of advertising</a>. This proves that UGC is a lower cost way to secure brand-friendly content that drives sales. </p>
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<h2 class="wp-block-heading" style="text-transform:none">6. Embrace Data-Driven Decision Making</h2>
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<p>Real-time data is a potent tool for brands who want to remain agile, as they can assess campaign and marketing performance and make quick adjustments. By closely monitoring metrics such as engagement and conversion rates in real-time, brands can gain immediate insights into the effectiveness of their creator strategies. </p>
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<p>Importantly, a data-driven approach can empower you to identify successful tactics, tweak underperforming content, and promptly respond to emerging trends or unexpected shifts in consumer behavior. For example, paying attention to your creator performance might shed light on <a href="https://www.collectivevoice.com/blog/how-marketers-can-tap-into-the-growing-home-category/" target="_blank" rel="noreferrer noopener">the rising home decor category</a>, and you can quickly pivot your campaign to feature more home-focused creators and products. </p>
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<p>Working with a creator marketing partner like Collective Voice that provides detailed data, and has its finger on the pulse of trends and current societal sentiments, can also empower you to smoothly adjust brand messaging or harness the newest technologies. </p>
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<p>Importantly, don't be afraid to look past traditional metrics to measure campaign efficacy; <a href="https://www.collectivevoice.com/blog/beyond-the-metrics-measuring-the-true-impact-of-creator-campaigns/">examining long-term engagement, consumer feedback, and shifts in brand perception can tell a more detailed story</a>.</p>
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<h2 class="wp-block-heading" style="text-transform:none">7. Focus on the Long Game</h2>
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<p>This is an industry that’s inevitably guided by change. New social platforms emerge, trends rapidly evolve, and economic and consumer headwinds are often out of brands’ and marketers’ control.</p>
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<p>As important as it is to be flexible, it’s equally important to focus on the long game. Building a robust brand presence is a marathon, not a sprint. And when it comes to creator marketing, <a href="https://www.collectivevoice.com/blog/always-on-creator-campaigns-are-key-to-long-term-success/" target="_blank" rel="noreferrer noopener">nurturing long-term relationships with creators through always-on campaigns provides consistent content and brand awareness during unpredictable times</a>. </p>
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<p>Always-on campaigns build continuity and a sustained presence in the market, promoting a consistent brand narrative through multiple touchpoints across social platforms. The reliability of always-on creator campaigns can position a brand as a constant presence in a frequently shifting consumer landscape. And over time, creators become associated with their brand partners, <a href="https://www.collectivevoice.com/blog/how-to-become-a-brand-ambassador-a-creator-roadmap/" target="_blank" rel="noreferrer noopener">taking on the role of a brand ambassador</a>. As a brand ambassador, they become trusted sources of information and recommendations, strengthening their credibility amongst audiences. </p>
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<p>Plus, the steadiness of an always-on campaign creates ideal conditions for flexibility and experimentation! Within a strong, enduring creator strategy, brands can feel free to tweak their messaging, try new things, and embrace new industry trends, without fear of putting the whole campaign at risk. And it's in these experimental moments that some brands find their most innovative and effective strategies. </p>
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<p>Ultimately, always-on campaigns can be a safeguard against big industry changes, driving a steady influx of sales over long periods of time. </p>
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<!-- wp:acf/speaker-info {"name":"acf/speaker-info","data":{"collectioveblog_si_title":"About The Author","_collectioveblog_si_title":"field_643e9089a91bc","collectioveblog_si_image":40114879,"_collectioveblog_si_image":"field_643e9089a923e","collectioveblog_si_Description":"\u003ch4\u003e\u003c/h4\u003e\r\n\u003cstrong\u003eLindsay Jerutis\u003c/strong\u003e\r\n\r\n\u003cspan style=\u0022font-weight: 400;\u0022\u003eAs the driving force behind Collective Voice, Lindsay is at the forefront of the Creator Marketing industry as the company's General Manager. With over 2 decades of experience in digital commerce and operations, she navigates consumer trends, empowers Creators to build thriving businesses, and emphasizes the importance of brands investing in Creator marketing to drive growth and success. \u003ca href=\u0022https://www.linkedin.com/in/lindsayjerutis/\u0022 target=\u0022_blank\u0022 rel=\u0022noopener\u0022\u003eLearn more about her here\u003c/a\u003e.\u003c/span\u003e","_collectioveblog_si_Description":"field_643e9089a92c1"},"align":"wide","mode":"edit"} /-->

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            [post_title] => How To Pivot Your Creator Marketing Strategy During Uncertain Times
            [post_excerpt] => Our tried-and-true recommendations for crafting a strong, flexible creator marketing strategy that adapts to shifting industry winds.
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            [post_date] => 2024-07-01 06:41:01
            [post_date_gmt] => 2024-07-01 13:41:01
            [post_content] => <!-- wp:paragraph -->
<p>Welcome to “Creator Voices,” a series where we interview Creators to learn more about how they’ve grown, their approach to content, and the fun, helpful tips they’ve picked up along the way.</p>
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<p>In this interview, we spoke to Cathy Peshek, also known as "<a href="https://www.instagram.com/poorlittleitgirl/?hl=en" target="_blank" rel="noreferrer noopener">Poor Little It Girl,</a>" who told us all about how she's become an affiliate marketing powerhouse. </p>
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<p><strong><strong>Can you tell us about how you’ve achieved success with affiliate marketing? How did you get started, and how has your strategy evolved over the years?</strong></strong></p>
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<p>I started my blog, <a href="https://www.poorlittleitgirl.com/" target="_blank" rel="noreferrer noopener">Poor Little It Girl</a>, in the summer of 2010, a time when affiliate marketing was not really an option. In fact, I didn't make a penny from my blog for the first few years. </p>
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<p>My introduction to affiliate marketing began with simple shopping links embedded in blog posts. Over time, this evolved into using widgets to showcase products and eventually utilizing "swipe ups" on Instagram and email marketing. </p>
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<p>With over a decade of blogging experience, I've learned to adapt to industry trends, exploring different opportunities to see what works best for my business.</p>
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<p><strong><strong>What’s your single best piece of advice for Creators who are getting started with affiliate marketing?</strong></strong></p>
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<p>One thing I wish I had started doing from day one was utilizing my email list. Creating a unique newsletter that goes directly to my engaged audience has been a game-changer. Affiliate sales via email newsletters are always significantly higher than anywhere else. </p>
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<p>Having someone sign up for your newsletter is a direct way to get your brand in front of the right people. In someone's inbox, we’re all on the same playing field, not competing against an algorithm and other influencers for attention. </p>
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<p>I try to send out 1-2 newsletters a week, highlighting new blog posts and products with affiliate links, and they always convert exceptionally well.</p>
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<p><strong><strong><strong>What are a few top strategies you use to drive traffic and sales to your affiliate links?</strong></strong></strong></p>
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<p>It's important to remember that no two readers of your blog or social media platforms are the same; everyone digests and interacts with content differently. For instance, in a blog post, I use text affiliate links in the sidebar to highlight featured products. I also hyperlink products within the blog copy and use affiliate links to direct readers to those or similar items, depending on the topic. </p>
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<p>Since people consume information and shop differently, it’s crucial to meet them where they are without over-saturating your content with constant "CLICK HERE! BUY NOW!" prompts, which can turn even the most loyal readers away.</p>
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<p><strong><strong><strong><strong>What role do different social and content platforms play in your overall affiliate strategy?</strong></strong></strong></strong></p>
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<p>I typically use social media platforms to direct my followers to a blog post or to sign up for my newsletter, where I share sales and shopping information and leverage affiliate marketing. Occasionally, I use Instagram to highlight current items I've purchased, but my primary goal is always to convert via my blog. </p>
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<p>Given that my audience skews slightly older (as an older-ish millennial), many people overlook Facebook as a good affiliate converter. However, it's one of my favorite platforms to share Instagram posts and my TapToShop links, as it consistently performs well in driving traffic and sales.</p>
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<p><strong><strong><strong><strong>How important are owned and operated channels (like your blog) for driving sales?</strong></strong></strong></strong></p>
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<p>Since day one, I have always identified as a blogger. I still write on my blog 2-4 times a week and have done so for the last 14 years. </p>
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<p>I firmly believe in the power of SEO, which has been instrumental in making my blog my full-time job without relying on any specific social media platform for views, likes, or clicks. SEO is all about the long game, and it pays off significantly. I have blog posts from 5, 6, or even 7 years ago that still generate a substantial amount of traffic and affiliate sales without any additional work. </p>
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<p>This is my favorite way to make money through affiliate marketing—doing the work once and doing it properly, then letting SEO work its magic while I focus on other aspects of my business.</p>
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<p><strong><strong><strong>Which social media platform have you seen the most affiliate success with, and why do you think that is?</strong></strong></strong></p>
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<p>I would say Instagram is where I’ve seen the most affiliate success, simply because it’s the platform I utilize the most. Surprisingly to many, I don't use TikTok and have no idea how it even works. </p>
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<p>I firmly believe that you don't have to be on every platform to be successful. Find what works for you, brings you joy, and utilize it in a way that benefits your business and mental health. I love sharing my IG photos of my looks and <a href="https://www.collectivevoice.com/blog/tapto-shop-the-link-in-bio-game-changer/" target="_blank" rel="noreferrer noopener">using the TapTo.Shop feature to highlight products</a>. I also use IG story slides to share products I love, offering different ways for people to shop. </p>
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<p>Being authentic goes a long way—it's not about countless try-on hauls of items that never appear again. Instead, I share pieces that I really use, truly love, and feature multiple times organically and genuinely. This authenticity resonates with my audience and contributes to my affiliate success.</p>
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<p><strong><strong><strong>What kinds of analytics do you look at to make data-informed decisions, and how do they affect your content and social strategy?</strong></strong></strong></p>
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<p>As I mentioned before, I'm always analyzing my website analytics, paying close attention to SEO keywords and trending search terms to drive more traffic to my blog while maintaining my own interests and voice. </p>
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<p>I compare website analytics—such as referral traffic and organic search—with my Collective Voice dashboard analytics to see what products are being clicked on and purchased. This helps me understand what content resonates with my audience and informs the development of new blog post topics to expand on.</p>
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<p><strong><strong><strong>What’s the key to enticing your audience to buy the products you link to? Is it about the visuals, the messaging, or something else?</strong></strong></strong></p>
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<p>I am a big believer in "less is more." Sharing items I’ve purchased myself, rather than gifted ones, always convert better. Not everything I share needs to be "perfect" or heavily edited with trending audio or filters. Being a normal person, sharing normal things that I love and use, resonates more with my audience. </p>
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<p>One of the best converting days for affiliate links was when I did an IG story series just walking around my house, sharing items I bought from Amazon that I love. These were the most unsexy items you can think of—like a footstool, pillow, shower shelf, squatty potty, vacuum, pajama set, etc.—and people loved it! It wasn’t perfectly curated or styled; it was just real life.</p>
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<p><strong><strong><strong>What’s your favorite thing about using Collective Voice, and which tool has been your go-to for creating affiliate content?</strong></strong></strong></p>
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<p>I have been using Collective Voice almost exclusively since 2017 and have seen great success with the platform. They support their influencers with the latest news, insider tips, and updates via the dashboard and email. The tools they offer make sharing affiliate links incredibly easy. </p>
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<p>My favorite feature is the ability to easily name and update old widgets without having to save multiple products and re-insert the code into a blog post. Since I utilize SEO heavily, older posts ranking high on Google must have the most up-to-date product links, which in turn, convert better. This feature is my secret to success and takes virtually no time at all!</p>
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            [post_title] => How Poor Little It Girl Built A Thriving Affiliate Strategy
            [post_excerpt] => Welcome to “Creator Voices,” a series where we interview Creators to learn more about how they’ve grown, their approach to content, and the fun, helpful tips they’ve picked up along the way.
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            [post_modified] => 2024-07-01 06:45:29
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            [guid] => https://www.collectivevoice.com/blog/?p=40114982
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