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            [post_author] => 25
            [post_date] => 2024-05-16 21:16:29
            [post_date_gmt] => 2024-05-16 21:16:29
            [post_content] => <!-- wp:paragraph -->
<p>Great content and compelling messaging are key to a strong affiliate strategy. But those are just the first steps. To get your audience to buy the products you’re linking to, you have to make it easy for them. </p>
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<p>Which is why this little-known feature called App-to-App Linking can help convert your followers into shoppers.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">What is App-To-App Linking?</h2>
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<p>App-to-App Linking, also known as “universal linking,” refers to sharing a link in one app (like a social media app) that takes users who click the link to another app (like a retailers’ app). </p>
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<p>When it comes to your affiliate links, this means that you can link to products in your social media posts, and that link will take your followers to a product in a retailer’s app. For example, you can put an affiliate link in your TapTo.Shop profile that, when clicked, brings your followers to your favorite Amazon sweatshirt in their installed Amazon app. </p>
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<p>And now, Collective Voice supports App-to-App Linking for many retailers!</p>
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<figure class="wp-block-video"><video controls src="https://www.collectivevoice.com/blog/wp-content/uploads/sites/2/2024/05/RPReplay_Final1715102308.mp4"></video></figure>
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<h3 class="wp-block-heading" style="text-transform:capitalize">Deep Linking vs. App-to-App Linking</h3>
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<p>If you’ve heard of the term “deep linking,” you may be wondering if App-to-App Linking is the same thing. In a sense, App-to-App Linking is a <em>form</em> of deep linking. </p>
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<p>Deep linking refers to the ability to drive a clickable link to a specific page, product, or section, in a mobile web browser or within an app, and Collective Voice supports deep linking for all our retailers. </p>
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<p>App-to-App Linking, however, refers to the ability to send a user, via a link, specifically to a page in a retailer’s app.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">How App-to-App Linking Helps You Earn More</h2>
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<p>You might be wondering, “how does this help me?” Well, App-to-App Linking helps you earn more from your affiliate efforts by ensuring a smoother user journey for your audience. Links are optimized and verified to drive your shoppers to the exact spot you intend, reducing any friction. </p>
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<p>Retailer apps are designed for an easy mobile shopping and checkout experience. Once your shoppers are in the retailer’s app, they’re more likely to keep browsing, which increases engagement and sales potential. In fact, conversion rates from mobile apps are <a href="https://buildfire.com/mobile-ecommerce-statistics-data/" target="_blank" rel="noreferrer noopener">three times higher </a>than mobile sites. Similarly, customers spend more money in retailer apps, as average order values are <a href="https://buildfire.com/mobile-ecommerce-statistics-data/" target="_blank" rel="noreferrer noopener">10% higher</a> in mobile apps than on mobile sites. And more money spent = more affiliate earnings for you!</p>
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<p>At Collective Voice, we’ve seen the benefits of App-to-App Linking firsthand; Creators linking to Target products saw a 155% increase in conversions when Target began supporting App-to-App Linking! </p>
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<p>And all of this leads to more money in your pocket from your affiliate efforts.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">How Collective Voice Supports App-to-App Linking</h2>
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<p>Collective Voice supports App-to-App Linking through our Shoppable Content Tools for select retailers. </p>
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<p>Our Shoppable Content Tools—including Looks, Widgets, Collections, and TapTo.Shop—can help you create engaging, polished-looking affiliate content that drives mobile shoppers into retailer apps. If a retailer has enabled App-to-App Linking, your Collective Voice link will be converted into an in-app link, which will take the shopper to a link in a retailer’s app (if the shopper has the app downloaded). </p>
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<p>When you share links from supported retailers using our shoppable content tools, you’ll enjoy these advantages:</p>
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<li>Drive users directly into retailer’s shopping app, driving a more seamless shopping experience</li>
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<li>Sharing product links all in one place, creating a more expansive browsing and shopping experience </li>
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<li>Track clicks, sales, and commissions that are driven in the retailer app so you can learn more from your data</li>
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<p>So what are you waiting for? <a href="https://support.collectivevoice.com/hc/en-us/articles/25561447886221-How-do-Collective-Voice-links-work-for-my-mobile-shoppers">Check out the supported retailers here</a>.</p>
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<p><em>Please note: For the most optimized shopping experience, Collective Voice aims to drive Creators’ affiliate links directly into the associated retailer app. However, not all Collective Voice retailers have enabled App-to-App Linking. Additionally, for text-based links or URL short links, only certain retailers support App-to-App Linking functionality.</em></p>
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            [post_title] => This Little Known Feature Can Turn Your Followers Into Buyers
            [post_excerpt] => To get your audience to buy the products you’re linking to, you have to make it easy for them. 
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            [post_name] => this-little-known-feature-turns-mobile-shoppers-into-buyers
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            [post_modified] => 2024-05-16 21:20:27
            [post_modified_gmt] => 2024-05-16 21:20:27
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            [guid] => https://www.collectivevoice.com/blog/?p=40114378
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    [1] => stdClass Object
        (
            [ID] => 40114236
            [post_author] => 25
            [post_date] => 2024-04-30 20:01:45
            [post_date_gmt] => 2024-04-30 20:01:45
            [post_content] => <!-- wp:paragraph -->
<p>May is AAPI Heritage Month, when we celebrate and honor the contributions of Asian American, Native Hawaiian and Pacific Islander communities. </p>
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<p>To help uplift the voices and accomplishments of the AAPI community throughout this month and beyond, check out these exceptional AAPI-owned brands that are disrupting industries, championing diversity, and fostering innovation and creativity.</p>
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            [post_title] => 17 AAPI Brands To Know And Support
            [post_excerpt] => Check out these exceptional AAPI-owned brands that are disrupting industries, championing diversity, and fostering innovation and creativity.
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            [post_date] => 2024-05-16 16:11:55
            [post_date_gmt] => 2024-05-16 16:11:55
            [post_content] => <!-- wp:paragraph -->
<p>Collective Voice is giving you a chance to win <em>big</em> during our <a href="https://www.collectivevoice.com/blog/share-your-summer-pov/" target="_blank" rel="noreferrer noopener">Share Your Summer POV Sweepstakes</a>!</p>
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<p>From May 17th-27th, you can win either $5K or $10K by creating content and sharing your favorite products with your audience. From the latest fashion finds and beauty essentials to home decor gems and beyond, dive into summer and share your seasonal obsessions with your followers!</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Two Ways To Win</h2>
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<p>Ready to take home the big prize? With two separate Sweepstakes, we’re giving you two ways to win! Check out rules and requirements for each below.</p>
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<h3 class="wp-block-heading">Top Seller Sweepstakes</h3>
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<p>Share all your summer picks with your audience for the chance to win <strong>$10,000</strong>! Link to the products you’ve got all the heart eyes for from <a href="https://www.collectivevoice.com/blog/collective-voice-summer-pov-top-seller-sweepstakes-2024-participating-retailers/" target="_blank" rel="noreferrer noopener">participating retailers</a> (with our <strong>highest commission rates </strong>of the summer!) to kick off the season with big earnings and a big win. You’ll earn 1 sweepstakes entry for every $500 in gross sales generated from your affiliate links, so there’s no better time to be creating links and content!</p>
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<p><strong>How to enter</strong>:</p>
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<ul><!-- wp:list-item -->
<li>Create original content on any social media channel or platform using Collective Voice affiliate links for participating retailers</li>
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<li>Earn 1 entry for every $500 in gross sales generated from your Collective Voice affiliate links for <a href="https://www.collectivevoice.com/blog/collective-voice-summer-pov-top-seller-sweepstakes-2024-participating-retailers/" target="_blank" rel="noreferrer noopener">participating retailers</a> from 8am CT 5/17/24 to 10:59pm CT 5/27/24</li>
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<p>Head to your dashboard for commission rates from <a href="https://www.collectivevoice.com/blog/collective-voice-summer-pov-top-seller-sweepstakes-2024-participating-retailers/" target="_blank" rel="noreferrer noopener">participating retailers</a>!</p>
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<p><em>No purchase necessary. 50 U.S. & DC, 18+ and a Collective Voice member.<strong> </strong>Ends May 27, 2024 at 10:59 PM CT. Void where prohibited. Official Rules <a href="https://www.collectivevoice.com/blog/collective-voice-summer-pov-top-seller-sweepstakes-2024-official-rules/" target="_blank" rel="noreferrer noopener">here</a>.</em></p>
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<h3 class="wp-block-heading">Top Trendsetter Sweepstakes</h3>
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<p>Serve up the hottest summer trends to your TikTok audience for the chance to <strong>win $5,000</strong>! Give them an inside look into what you’re eyeing and buying with your original TikTok content. You’ll earn 1 sweepstakes entry for each video posted with both the hashtag <strong>#SummerPOVwithCV </strong>and tag <strong>@CollectiveVoiceHQ </strong>in the caption. Don’t miss the chance to start the summer with a big win! </p>
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<p><strong>How to enter</strong>:</p>
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<!-- wp:list -->
<ul><!-- wp:list-item -->
<li>Have or sign up for a public TikTok account</li>
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<li>Connect or reconnect your TikTok account in your Collective Voice Account to ensure we can track your entries </li>
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<!-- wp:list-item -->
<li>Follow @collectivevoicehq on TikTok </li>
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<!-- wp:list-item -->
<li>Earn 1 sweepstakes entry for each original video posted on TikTok with both the hashtag #SummerPOVwithCV and tag @CollectiveVoiceHQ in the caption of the post from 8am CT 5/17/24 to 10:59pm CT 5/27/24</li>
<!-- /wp:list-item -->

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<li>Create original video content</li>
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<p><em>No purchase necessary. 50 U.S. & DC, 18+ and a Collective Voice member.<strong> </strong>Ends May 27, 2024 at 10:59 PM CT. Void where prohibited. Official Rules <a href="https://www.collectivevoice.com/blog/collective-voice-summer-pov-top-trendsetter-sweepstakes-2024-official-rules/" target="_blank" rel="noreferrer noopener">here</a>.</em></p>
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<h2 class="wp-block-heading" style="text-transform:none">How to Track Your Sweepstakes Entries</h2>
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<p>Once you start sharing your summer content, you can track the progress of your entries for both Sweepstakes on your Collective Voice dashboard and in the Collective Voice app!</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Top Sales To Share From Participating Retailers</h2>
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<!-- wp:paragraph -->
<p>Have your content make a splash by sharing these big summer sales:</p>
<!-- /wp:paragraph -->

<!-- wp:table -->
<figure class="wp-block-table"><table><tbody><tr><td><strong>Retailer</strong></td><td><strong>Promotions</strong></td><td><strong>Dates</strong></td></tr><tr><td>Kohl's</td><td>25% off with code SAVE</td><td> 5/20 - 5/22</td></tr><tr><td>SSENSE</td><td>Up to 50% off</td><td>5/13 - Mid August</td></tr><tr><td>DSW</td><td>20% off sandals with code SIZZLE - Normal exclusions apply.</td><td>5/16 - 5/19</td></tr><tr><td>Persol</td><td>50% Off Prescription Lenses + Free Shipping!</td><td>5/13 - 6/16</td></tr><tr><td>Lilly Pulitzer</td><td>25% Off Select Spring Styles</td><td>5/17 - 5/19</td></tr><tr><td>Soma</td><td>Soma $29 Bra Event + Free Shipping (Excludes Bodify & National Brands)</td><td>5/16 - 5/20</td></tr></tbody></table></figure>
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<p class="has-text-align-center has-small-font-size"><em>Please do not share sales information publicly ahead of the start date</em>.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">How To Win With Collective Voice Tools</h2>
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<p>Use these Collective Voice tools to create all kinds of shoppable content:</p>
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<h3 class="wp-block-heading">1. TapTo.Shop</h3>
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<!-- wp:paragraph -->
<p><a href="https://app.collectivevoice.com/content/taptoshop" target="_blank" rel="noreferrer noopener">TapTo.Shop</a> is a fully customizable storefront that showcases your featured content for audiences to easily shop from your link-in-bio.</p>
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<ul><!-- wp:list-item -->
<li>Create a customized shop of commissionable photos, videos, and links</li>
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<li>Add all your text links, Lists, Widgets, Looks, or Collections as TapTo.Shop sections</li>
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<li>Share your unique TapTo.Shop URL as a link-in-bio on all your social media platforms, so your audience will always know where to discover your finds</li>
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<h3 class="wp-block-heading">2. The LinkIt Chrome Extension and Collective Voice App</h3>
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<p>Our <a href="https://chromewebstore.google.com/detail/collective-voice-linkit/gnambinkmjmlhfbccckklndnpadmigfd?pli=1" target="_blank" rel="noreferrer noopener">desktop linking tool</a> and <a href="https://apps.apple.com/us/app/collective-voice/id1057742721?mt=8" target="_blank" rel="noreferrer noopener">mobile app</a> helps you seamlessly create, copy, and share links.</p>
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<h3 class="wp-block-heading">3. Lists </h3>
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<p><a href="https://app.collectivevoice.com/content/lists" target="_blank" rel="noreferrer noopener">Lists</a> are the foundation to virtually every piece of shoppable content you create with Collective Voice! Here's how they work:</p>
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<ul><!-- wp:list-item -->
<li>Save and favorite all items in one place</li>
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<li>Convert your Lists into Widgets</li>
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<li>Turn your Lists into shoppable video content by embedding a YouTube or TikTok video</li>
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<li>Use your Lists to build Looks & Collections </li>
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<li>Add a List Section in your TapTo.Shop </li>
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<h3 class="wp-block-heading" style="text-transform:none">4. Widgets, Looks, and Collections</h3>
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<p><a href="https://app.collectivevoice.com/content/widgets" target="_blank" rel="noreferrer noopener">Widgets</a>, <a href="https://app.collectivevoice.com/content/looks-collections/looks" target="_blank" rel="noreferrer noopener">Looks, and Collections</a> are all shoppable content tools that make it easy for you to share multiple commissionable products all at once!</p>
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<ul><!-- wp:list-item -->
<li>Widgets are a group of shoppable products like gift guides and product roundups</li>
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<li>Looks are shoppable photos, like #OOTDs</li>
<!-- /wp:list-item -->

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<li>Collections are a group of Looks</li>
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<h3 class="wp-block-heading">5. App-to-App Linking</h3>
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<p><a href="https://www.collectivevoice.com/blog/this-little-known-feature-turns-mobile-shoppers-into-buyers/" target="_blank" rel="noreferrer noopener">App-to-app linking drives mobile shoppers from your shoppable content into installed retailer apps</a>, leading to higher conversions for you!</p>
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<ul><!-- wp:list-item -->
<li>Drive users directly into retailer’s shopping app, driving a more seamless shopping experience</li>
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<li>Sharing product links all in one place, creating a more expansive browsing and shopping experience </li>
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<li>Track clicks, sales, and commissions that are driven in the retailer app so you can learn more from your data</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Sweepstakes FAQs</h2>
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<!-- wp:acf/faqs {"name":"acf/faqs","data":{"collectioveblog_faqs_headline":"","_collectioveblog_faqs_headline":"field_6441051792007","heading_tag":"h2","_heading_tag":"field_620e244041487","collectioveblog_faqs_heading_style_group":"","_collectioveblog_faqs_heading_style_group":"field_6442889ffdf4c","collectioveblog_faqs_rep_0_faqs_rep_short_text":"How do I enter the Top Seller Sweepstakes?","_collectioveblog_faqs_rep_0_faqs_rep_short_text":"field_6441059476a02","collectioveblog_faqs_rep_0_faqs_rep_long_text":"\u003cul\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eDrive $500 gross sales to earn one (1) entry to \u003c/span\u003e\u003ca href=\u0022https://www.collectivevoice.com/blog/collective-voice-summer-pov-top-seller-sweepstakes-2024-participating-retailers/\u0022 target=\u0022_blank\u0022 rel=\u0022noopener\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eparticipating retailers\u003c/span\u003e\u003c/a\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003e using Collective Voice affiliate links from 8 am CT 5/17/24 to 10:59 pm CT 5/27/24.\u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eMax entries is fifteen (15).\u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eFor more information, \u003ca href=\u0022https://www.collectivevoice.com/blog/collective-voice-summer-pov-top-seller-sweepstakes-2024-official-rules/\u0022 target=\u0022_blank\u0022 rel=\u0022noopener\u0022\u003eview the official rules here\u003c/a\u003e.\u003c/span\u003e\u003c/li\u003e\r\n\u003c/ul\u003e","_collectioveblog_faqs_rep_0_faqs_rep_long_text":"field_644105d276a03","collectioveblog_faqs_rep_1_faqs_rep_short_text":"How are my entries determined for the Top Seller Sweepstakes?","_collectioveblog_faqs_rep_1_faqs_rep_short_text":"field_6441059476a02","collectioveblog_faqs_rep_1_faqs_rep_long_text":"\u003cul\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eYou will get one (1) entry for every $500 in GMV driven to \u003c/span\u003e\u003ca href=\u0022https://www.collectivevoice.com/blog/collective-voice-summer-pov-top-seller-sweepstakes-2024-participating-retailers/\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eparticipating retailers\u003c/span\u003e\u003c/a\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003e using Collective Voice affiliate links from 8 am CT 5/17/24 to 10:59 pm CT 5/27/24.\u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eThe sweepstakes ends 10:59 pm CT on 5/27/24 and the final number of entries is determined from 60 days after the sweepstakes end date to allow for order returns, cancellations, or reversals. \u003c/span\u003e\u003c/li\u003e\r\n\u003c/ul\u003e","_collectioveblog_faqs_rep_1_faqs_rep_long_text":"field_644105d276a03","collectioveblog_faqs_rep_2_faqs_rep_short_text":"How will you track my Top Seller Sweepstakes entries?","_collectioveblog_faqs_rep_2_faqs_rep_short_text":"field_6441059476a02","collectioveblog_faqs_rep_2_faqs_rep_long_text":"\u003cspan style=\u0022font-weight: 400\u0022\u003eFor the Top Seller Sweepstakes, we’ll track your gross sales generated from any Collective Voice affiliate links from participating retailers. Every $500 in gross sales generated will earn you 1 Top Seller Sweepstakes entry, which will be updated in real time.\u003c/span\u003e","_collectioveblog_faqs_rep_2_faqs_rep_long_text":"field_644105d276a03","collectioveblog_faqs_rep_3_faqs_rep_short_text":"How do I find participating retailers' CPA rates?","_collectioveblog_faqs_rep_3_faqs_rep_short_text":"field_6441059476a02","collectioveblog_faqs_rep_3_faqs_rep_long_text":"\u003ca href=\u0022https://app.collectivevoice.com/\u0022 target=\u0022_blank\u0022 rel=\u0022noopener\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eLog into your account\u003c/span\u003e\u003c/a\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003e and navigate to the “latest” news section of your homepage to view participating retailers' with our highest rates of the summer for Collective Voice members! \u003c/span\u003e","_collectioveblog_faqs_rep_3_faqs_rep_long_text":"field_644105d276a03","collectioveblog_faqs_rep_4_faqs_rep_short_text":"Can I still earn high commission from participating retailers even if I don’t hit $500 in GMV?","_collectioveblog_faqs_rep_4_faqs_rep_short_text":"field_6441059476a02","collectioveblog_faqs_rep_4_faqs_rep_long_text":"\u003cspan style=\u0022font-weight: 400\u0022\u003eYes! Any Collective Voice member can use our affiliate links and drive to our participating retailers to earn the high commission rates from 8 am CT 5/17/24 to 10:59 pm CT 5/27/24.\u003c/span\u003e","_collectioveblog_faqs_rep_4_faqs_rep_long_text":"field_644105d276a03","collectioveblog_faqs_rep_5_faqs_rep_short_text":"How do I enter the Top Trendsetter Sweepstakes?","_collectioveblog_faqs_rep_5_faqs_rep_short_text":"field_6441059476a02","collectioveblog_faqs_rep_5_faqs_rep_long_text":"\u003cul\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eHave or sign up for a TikTok account\u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eConnect or reconnect your TikTok account in your Collective Voice Account to ensure we can track your entries \u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eFollow @collectivevoicehq on TikTok \u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eCreate and share original video content on TikTok as a post with the hashtag #summerpovwithcv and tag @collectivevoicehq within the caption of the post from 8 am CT 5/17/24 to 10:59 pm CT 5/27/24\u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eMax entries is thirty (30)\u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eCreate original video content\u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003eFor more information, \u003ca href=\u0022https://www.collectivevoice.com/blog/collective-voice-summer-pov-top-trendsetter-sweepstakes-2024-official-rules/\u0022 target=\u0022_blank\u0022 rel=\u0022noopener\u0022\u003eview the official rules here\u003c/a\u003e\u003c/li\u003e\r\n\u003c/ul\u003e","_collectioveblog_faqs_rep_5_faqs_rep_long_text":"field_644105d276a03","collectioveblog_faqs_rep_6_faqs_rep_short_text":"How will you track my entries for the Top Trendsetter Sweepstakes?","_collectioveblog_faqs_rep_6_faqs_rep_short_text":"field_6441059476a02","collectioveblog_faqs_rep_6_faqs_rep_long_text":"\u003cspan style=\u0022font-weight: 400\u0022\u003eFor the Top Trendsetter Sweepstakes, we’ll track any connected TikTok account’s videos with both #SummerPOVwithCV and @CollectiveVoiceHQ tagged in the captions. Every posted video will earn you 1 Top Trendsetter Sweepstakes entry, which will be updated once a day and can be refreshed immediately for tracking purposes.\u003c/span\u003e","_collectioveblog_faqs_rep_6_faqs_rep_long_text":"field_644105d276a03","collectioveblog_faqs_rep_7_faqs_rep_short_text":"Do I need to connect my TikTok account to my Collective Voice profile to enter the Top Trendsetter Sweepstakes?","_collectioveblog_faqs_rep_7_faqs_rep_short_text":"field_6441059476a02","collectioveblog_faqs_rep_7_faqs_rep_long_text":"\u003cspan style=\u0022font-weight: 400\u0022\u003eYes. Please keep in mind that our system can only track Connected TikTok profiles. This means you will need to authenticate your TikTok account to connect it to your Collective Voice account, so our system can accurately and securely detect Collective Voice users’ social media profiles. If you see “Connect to TikTok” on your dashboard, that means you have not connected your TikTok to your Collective Voice account yet. Please click the button to continue with the authentication process.\u003c/span\u003e\r\n\r\n\u003cspan style=\u0022font-weight: 400\u0022\u003eIf you’ve\u003c/span\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003e connected your TikTok account to Collective Voice prior to the Sweepstakes, please reconnect to ensure your entries are tracked. \u003c/span\u003e","_collectioveblog_faqs_rep_7_faqs_rep_long_text":"field_644105d276a03","collectioveblog_faqs_rep_8_faqs_rep_short_text":"How do I connect my Collective Voice account to TikTok?","_collectioveblog_faqs_rep_8_faqs_rep_short_text":"field_6441059476a02","collectioveblog_faqs_rep_8_faqs_rep_long_text":"\u003cul\u003e\r\n \t\u003cli\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eLog in and go to Account Setting on your dashboard\u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eUnder your profile, click “Social Channels,” and click the “TikTok” icon to authenticate your profile\u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli\u003eOR, l\u003cspan style=\u0022font-weight: 400\u0022\u003eog in to your Collective Voice account and connect via the Sweepstakes dashboard button\u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli style=\u0022list-style-type: none\u0022\u003e\u003c/li\u003e\r\n\u003c/ul\u003e","_collectioveblog_faqs_rep_8_faqs_rep_long_text":"field_644105d276a03","collectioveblog_faqs_rep_9_faqs_rep_short_text":"How can I view my entries?","_collectioveblog_faqs_rep_9_faqs_rep_short_text":"field_6441059476a02","collectioveblog_faqs_rep_9_faqs_rep_long_text":"\u003cul\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eYou will be able to track your Sweeps entry counts when you visit your Collective Voice dashboard or app (on the Homepage). \u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eTop Seller data is always current and will be reflected in real time whenever you visit your dashboard.\u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eTop Trendsetter data is updated in real time or whenever you click the refresh button. \u003c/span\u003e\u003c/li\u003e\r\n\u003c/ul\u003e","_collectioveblog_faqs_rep_9_faqs_rep_long_text":"field_644105d276a03","collectioveblog_faqs_rep_10_faqs_rep_short_text":"What if I don’t see the Sweepstakes on my app?","_collectioveblog_faqs_rep_10_faqs_rep_short_text":"field_6441059476a02","collectioveblog_faqs_rep_10_faqs_rep_long_text":"\u003cul\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003e\u003ca href=\u0022https://app.adjust.com/zoriwb6\u0022\u003eUpdate your app\u003c/a\u003e to the latest version see the sweepstakes entries\u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eIf you are a sub-user on the Android app, you will not see the sweepstakes. It is only available to the admin.\u003c/span\u003e\u003c/li\u003e\r\n\u003c/ul\u003e","_collectioveblog_faqs_rep_10_faqs_rep_long_text":"field_644105d276a03","collectioveblog_faqs_rep_11_faqs_rep_short_text":"Can I participate in both sweepstakes?","_collectioveblog_faqs_rep_11_faqs_rep_short_text":"field_6441059476a02","collectioveblog_faqs_rep_11_faqs_rep_long_text":"Yes you can!","_collectioveblog_faqs_rep_11_faqs_rep_long_text":"field_644105d276a03","collectioveblog_faqs_rep_12_faqs_rep_short_text":"When will the winners be selected?","_collectioveblog_faqs_rep_12_faqs_rep_short_text":"field_6441059476a02","collectioveblog_faqs_rep_12_faqs_rep_long_text":"\u003cul\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003eThe Top Trendsetter winner will be selected at random \u003c/span\u003e\u003cspan style=\u0022font-weight: 400\u0022\u003earound July 31, 2024 at 2:00 p.m. CST \u003c/span\u003e\u003c/li\u003e\r\n \t\u003cli style=\u0022font-weight: 400\u0022\u003eThe Top Seller winner will be selected at random on or around June 11, 2024 at 2:00 p.m. CT\u003c/li\u003e\r\n\u003c/ul\u003e","_collectioveblog_faqs_rep_12_faqs_rep_long_text":"field_644105d276a03","collectioveblog_faqs_rep_13_faqs_rep_short_text":"How will the winners get paid?","_collectioveblog_faqs_rep_13_faqs_rep_short_text":"field_6441059476a02","collectioveblog_faqs_rep_13_faqs_rep_long_text":"\u003cspan style=\u0022font-weight: 400\u0022\u003eThe winners will get paid through their Collective Voice Account.\u003c/span\u003e","_collectioveblog_faqs_rep_13_faqs_rep_long_text":"field_644105d276a03","collectioveblog_faqs_rep":14,"_collectioveblog_faqs_rep":"field_6441055a76a01"},"align":"wide","mode":"edit"} /-->

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            [post_title] => Collective Voice's Share Your Summer POV Sweepstakes
            [post_excerpt] => From May 17th-27th, you can win either $5K or $10K by creating content and sharing your favorite products with your audience. 
            [post_status] => publish
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            [post_name] => collective-voices-share-your-summer-pov-sweepstakes
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            [post_modified] => 2024-05-20 16:50:59
            [post_modified_gmt] => 2024-05-20 16:50:59
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            [guid] => https://www.collectivevoice.com/blog/?p=40114528
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    [3] => stdClass Object
        (
            [ID] => 40114087
            [post_author] => 25
            [post_date] => 2024-04-17 19:59:29
            [post_date_gmt] => 2024-04-17 19:59:29
            [post_content] => <!-- wp:paragraph -->
<p>From the Laura Mercier Flawless Weightless Perfecting Foundation to the famous Stanley tumbler, it seems there’s a new product each day that’s <em>the </em>must-have item on TikTok. But are shoppers as hyped about these products as videos suggest? In many cases, yes! </p>
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<p>According to our internal data, these are the TikTok-famous products that audiences are loving the most. Capitalize on current trends by reviewing these products yourself or sharing them with your audience!</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Home</h2>
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<p>TikTok users that love a clean, aesthetically pleasing, and functional home, are turning to these products to help them get it!</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Beauty</h2>
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<p>Makeup and skincare continue to be incredibly popular amongst TikTok audiences, and these products are the ones with the most staying power.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Travel</h2>
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<p>TikTokers know all the hacks for traveling in style and comfort, and shoppers are gravitating towards these items the most.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Wellness</h2>
<!-- /wp:heading -->

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<p>While TikTokers are split in the debate between skinny jeans vs. baggy jeans, it’s clear that customers agree on these trendy products!</p>
<!-- /wp:paragraph -->

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            [post_title] => The Viral TikTok Products Audiences Can’t Get Enough Of
            [post_excerpt] => According to our internal data, these are the TikTok-famous products that audiences are loving the most. 
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            [post_modified] => 2024-04-17 20:01:22
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            [post_date] => 2024-04-26 20:58:42
            [post_date_gmt] => 2024-04-26 20:58:42
            [post_content] => <!-- wp:paragraph {"align":"center"} -->
<p class="has-text-align-center">By <a href="https://www.linkedin.com/in/rosario-calva-23a64445/?originalSubdomain=ca">Rosario Calva</a></p>
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<p><a href="https://www.collectivevoice.com/blog/why-you-should-add-paid-boosting-to-your-creator-campaigns/" target="_blank" rel="noreferrer noopener">Paid boosting is an essential strategy for maximizing the results of your Creator campaigns</a>. Finding the right strategy with a low cost per acquisition can require some trial and error, but luckily, Collective Voice has done the legwork.</p>
<!-- /wp:paragraph -->

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<p>These are five tried-and-true strategies we’ve developed to amplify clients’ paid boosting efforts, enhance their ROI, and level up their Creator campaigns.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">1. Diversify Your Creative</h2>
<!-- /wp:heading -->

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<p>Diversifying your creative by having different placements, types of content, and messaging is key for optimal performance. Diversification allows you to tap into different platforms, audiences, formats, and interests. </p>
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<p>Your target audience might have different platform preferences, or different reasons for wanting to buy your product. They may be swayed by different types of content or messaging. Instead of constraining your placements in a single piece of content—like one static Instagram image—having a variety of placements of different types, sizes, and styles of creatives will help the system deliver the right asset to the right person. </p>
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<p>Here are a few best practices for diversification:</p>
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<ul><!-- wp:list-item -->
<li>Have a mix of product and lifestyle content</li>
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<li>Produce creative in multiple dimensions to optimize different placements</li>
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<li>Have video clips in multiple lengths for different platforms and formats</li>
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<li>Work with a diverse cast of Creators that appeal to different demographics, interests, and shopping habits</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">2. Include a Benefit and Call-To-Action</h2>
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<p>Clearly outlining the benefits of the promoted product or service provides consumers with compelling reasons to engage with the content and consider making a purchase. Include a call-to-action that’s clear, front-loaded in the content, represented visually, and reinforced on the video script.</p>
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<p>Additionally, incorporating a clear call to action prompts immediate action from the audience, increasing your conversion rates and enhancing your boosting results.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">3. Give Creators Paid Content Parameters</h2>
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<p>Creators are great at producing organic content; yet, the type of content that performs well for paid boosting is often different from the type of content that performs well organically. Many Creators may not know what performs well for paid boosting, and some may not even know that’s a campaign requirement.</p>
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<p>To ensure that your paid media teams have plenty of optimal content to work with, ensure your Creator management team is connecting with the paid media team early in the campaign process. A great paid media team can discuss the goals of campaigns and their needs for paid assets. And then, these requirements and needs should be communicated to Creators early, so they can provide a range of content that’s ideal for both the organic and paid parts of the campaign. </p>
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<p>A few examples of what to communicate to Creators include:</p>
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<ul><!-- wp:list-item -->
<li>Formats and dimensions for their paid content</li>
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<li>Messaging to include (like those aforementioned benefits and calls-to-action)</li>
<!-- /wp:list-item -->

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<li>Type of imagery or video that performs best for paid media</li>
<!-- /wp:list-item --></ul>
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<h2 class="wp-block-heading" style="text-transform:capitalize">4. Leverage New Technologies & AI</h2>
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<p>Paid Media is constantly changing and evolving, and savvy Marketers are taking advantage of these technological changes, especially the AI solutions and campaign offerings from paid media channels.</p>
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<p>To make the most of these new systems, work with a team that’s up-to-date on the latest technology and knows how to work with these systems. It’s important to plan ahead, yet be flexible enough to pivot based on the data you receive throughout the campaign to achieve better results.</p>
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<h2 class="wp-block-heading" style="text-transform:none">5. Use This Campaign Boosting  Checklist</h2>
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<p>Use this handy checklist to ensure you’re getting the content you need depending on the objective of your campaign. </p>
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<ul><!-- wp:list-item -->
<li>Set clear objectives with your paid media team</li>
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<!-- wp:list-item -->
<li>Communicate early with Creators, and give them your expectations for messaging, CTAs, and creative requirements  </li>
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<!-- wp:list-item -->
<li>Ensure your pieces of content come in multiple sizes and dimensions to cover all potential placements and social channels </li>
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<li>Use a mix of static images and video creative</li>
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<li>Have content rights clearly laid out with Creators and know how long you can use each piece of content </li>
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<li>Cast a range of Creators who create different types of content and have diverse audiences</li>
<!-- /wp:list-item --></ul>
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<!-- wp:acf/speaker-info {"name":"acf/speaker-info","data":{"collectioveblog_si_title":"About The Author","_collectioveblog_si_title":"field_643e9089a91bc","collectioveblog_si_image":40114215,"_collectioveblog_si_image":"field_643e9089a923e","collectioveblog_si_Description":"\u003ch4\u003e\u003c/h4\u003e\r\n\u003cstrong\u003eRosario Calva\u003c/strong\u003e\r\n\r\nRosario Calva is the Senior Manager of Global Acquisition Marketing at Collective Voice. \u003ca href=\u0022https://www.linkedin.com/in/rosario-calva-23a64445/?originalSubdomain=ca\u0022 target=\u0022_blank\u0022 rel=\u0022noopener\u0022\u003eLearn more about her on LinkedIn\u003c/a\u003e.","_collectioveblog_si_Description":"field_643e9089a92c1"},"align":"wide","mode":"edit"} /-->

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            [post_title] => 5 Best Practices for Optimizing Paid Boosting Campaigns
            [post_excerpt] => These are five tried-and-true strategies we’ve developed to amplify clients’ paid boosting efforts, enhance their ROI, and level up their Creator campaigns.
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            [post_name] => 5-best-practices-for-optimizing-paid-boosting-campaigns
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            [post_modified] => 2024-04-26 21:09:23
            [post_modified_gmt] => 2024-04-26 21:09:23
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            [guid] => https://www.collectivevoice.com/blog/?p=40114214
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