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            [ID] => 40109608
            [post_author] => 1
            [post_date] => 2023-05-18 00:13:19
            [post_date_gmt] => 2023-05-18 00:13:19
            [post_content] => <!-- wp:create-block/glide-section-container -->
<section class="wp-block-create-block-glide-section-container container dc-container-white"><div class="wrapper"><!-- wp:paragraph -->
<p>If you’re trying to level up your Creator career, gain new audiences, and bring in those coveted affiliate dollars, having a blog is still as valuable as ever. Whether it’s to publish blog posts with shoppable content, sponsored campaigns, holiday gift guides, or <a href="https://www.collectivevoice.com/blog/here-is-an-effective-blog-post-format-for-building-consistent-affiliate-income/" target="_blank" rel="noreferrer noopener">evergreen content to drive SEO value</a> year-round, having a well-thought-out <a href="https://www.collectivevoice.com/blog/why-blogs-are-a-money-making-powerhouse/" target="_blank" rel="noreferrer noopener">blog will help you drive earnings</a> through affiliate content.</p>
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<p>Ready for the best part? Having a blog puts you in control, giving you a channel you fully own. And ownership of your channel means you are free to create the content you want, not just content best optimized for the infamous algorithm. </p>
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<p>While building a blog can seem intimidating, there are more tools now than ever before to help you create a custom website, no coding or graphic design experience needed.</p>
<!-- /wp:paragraph --></div></section>
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<h2 class="wp-block-heading" style="text-transform:capitalize">The Easiest Tools for Building Your Own Website</h2>
<!-- /wp:heading --></div></section>
<!-- /wp:create-block/glide-section-container -->

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<section class="wp-block-create-block-glide-section-container container dc-container-white"><div class="wrapper"><!-- wp:paragraph -->
<p>To help cut through the clutter, these are our favorite five Creator-friendly tools for building an aesthetically-pleasing yet highly functional blog. </p>
<!-- /wp:paragraph -->

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<ol><!-- wp:list-item -->
<li><strong>Wordpress: </strong>It may be hard to believe, but <a href="https://wordpress.com/" target="_blank" rel="noreferrer noopener">Wordpress</a> has been around for 20+ years, and for good reason! As the OG platform, with their extensive range of themes, plugins, and customization options, WordPress is unmatched in flexibility when tailoring your blog to any unique vision you have. Also, WordPress has very robust SEO features, great community support, and seamless integration with social media platforms. Fun fact: Noted (our Collective Voice blog article you’re reading right now) is hosted on our trusted Wordpress. </li>
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<li><strong>Squarespace:</strong> If you want a beautiful blog or simple landing page that’s easy enough for you to manage on your own, <a href="https://www.squarespace.com/" target="_blank" rel="noreferrer noopener">Squarespace</a> remains one of our favorite solutions. Squarespace is known for its striking, minimal templates and easy-to-use interface; building a blog post can be as easy as dropping in text and photos. If you really want to step up your game, you can choose from a variety of optimization “blocks,” like one that allows you to display a carousel of similar articles that users can click to, or blocks that allow users to share your post across different social media platforms. </li>
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<li><strong>Blogger: </strong><a href="https://www.blogger.com/about/?bpli=1" target="_blank" rel="noreferrer noopener">Blogger</a> is a powerful platform for Creators, offering a user-friendly interface, customizable templates, and seamless integration with Google services. Blogger makes it easy to get started with their drag-and-drop functionality, and extensive customization options. Take advantage of their built-in tracking and analytics tools to better understand your audience and engagement metrics so you can optimize your content with data-driven decisions.</li>
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<li><strong>Wix: </strong><a href="https://www.wix.com/" target="_blank" rel="noreferrer noopener">Wix</a> is a super versatile platform with an extensive set of comprehensive tools and features to effortlessly build a stunning blog. Not to mention, their collection of apps and integrations is essentially endless. Our favorite feature is how seamless their social media integration is, allowing you to promote your blog, expand your reach, and foster meaningful connections with your growing audience.</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Canva: </strong>Creators love <a href="https://www.canva.com/create/websites/" target="_blank" rel="noreferrer noopener">Canva</a> for its beautiful templates that can be used to create almost anything—Instagram stories, graphics, content calendars, and more. Did you know you can also build a one-page website with its easy-to-use tools and sleek, professional design capabilities? If you’re looking for a one-page, aesthetically-pleasing website that you can create in no time, look no further. Even better? Canva will also host the site for free.</li>
<!-- /wp:list-item --></ol>
<!-- /wp:list -->

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<p>Not ready to build out your blog yet? Luckily, link-in-bio tools have come a long way, like <a href="https://www.collectivevoice.com/blog/tapto-shop-the-link-in-bio-game-changer/" target="_blank" rel="noreferrer noopener">TapTo.Shop by Collective Voice</a>! You can now build your own micro-site and include affiliate content that is highly curated to earn money in a more evergreen and effective way (especially from your social channels). And once you have your blog, TapTo.Shop will help you drive your audience to your blog.</p>
<!-- /wp:paragraph -->

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<p>We hope we’ve convinced and empowered you to take control of your Creator journey and enhance your earning potential by leveraging the power of blogging with these user-friendly tools. Please take advantage of these tools and know we're here to support you every step of the way.</p>
<!-- /wp:paragraph -->

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            [post_title] => Build Your Blog With These 5 Easy Tools
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            [post_modified] => 2023-06-22 21:46:58
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    [1] => stdClass Object
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            [ID] => 40114831
            [post_author] => 25
            [post_date] => 2024-06-21 17:05:36
            [post_date_gmt] => 2024-06-21 17:05:36
            [post_content] => <!-- wp:paragraph -->
<p>As a creator, truly understanding your audience is your secret weapon. </p>
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<p>Knowing what they love, crave, and buy can elevate your connection with them and help you produce more targeted, engaging content. Plus, it can seriously amplify your affiliate sales. </p>
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<p>Imagine having a tool that gives you a front-row seat to your audience's preferences and behaviors, letting you craft content that's always on point. </p>
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<p>Enter Cart Insights—a game-changing solution that lets you dive deep into your community and create content customized to their preferences. Getting to know your audience has never been easier.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">What Are Cart Insights?</h2>
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<p>Powered by our proprietary AI technology coupled with our robust catalog data, Collective Voice’s Cart Insights identify the actual products purchased by your audiences that you haven’t directly shared out as affiliate links. Our data sources are able to track your shoppers’ orders from initial click to purchase, specifically highlighting the products frequently purchased by your community that you hadn’t initially linked out. </p>
<!-- /wp:paragraph -->

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<p>What does this mean exactly? This means that with Cart Insights-supported retailers*, when your shopper clicks on your affiliate link, continues their shopping journey with other items in their cart, and then makes a purchase, our system automatically keeps track of those other top purchased items. Our dashboard is then able to highlight these other items.</p>
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<p>Previously, you would only be able to check out your top clicked text links, which simply means these were the top products that your audiences clicked on the most, but didn’t necessarily purchase!</p>
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<p>Now, Cart Insights data is meant to help you: </p>
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<ul><!-- wp:list-item -->
<li>Uncover top selling products (beyond your top clicked links)</li>
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<li>Gain a deeper understanding of your audiences</li>
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<li>Seamlessly boost campaign performance</li>
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<p>With Cart Insights, you can make data-driven decisions to maximize your earnings–you’ll know exactly what your audiences are actually buying, especially the top selling products that you haven’t directly shared text links for yet.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">How Cart Insights Works</h2>
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<p>Whether you're new to the Collective Voice platform or you’re well-versed in creating shoppable content, Cart Insights can help you to hone your content vision, more accurately select products your audience will love, or even decide which categories to highlight more often.</p>
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<h3 class="wp-block-heading" style="text-transform:capitalize">For All Collective Voice Creators</h3>
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<p>As an affiliate creator, you can access your Cart Insights through your Shopper Highlights Carousel. </p>
<!-- /wp:paragraph -->

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<p>Shopper Highlights can be found in your Collective Voice dashboard or app homepage. There, you’ll see a maximum of five retailer place cards—these include your top sales-driving retailers, or a list of the top performing retailers from within the network. From there, you can click into any retailer place card and discover Your Cart Insights (if available for that retailer), as well as the top clicked items from that retailer. </p>
<!-- /wp:paragraph -->

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<p>Here, the Cart Insights data is personalized to your own affiliate links. This means that when your shoppers click on your affiliate link, add <em>other</em> items to their cart, and purchase, our system automatically keeps track of those <strong>other top purchased items</strong>! This means that your Cart Insights data is all about products you <strong>haven’t directly linked to, with at least 2+ purchases made by your shoppers in the last 35 days</strong> coming from <strong>your affiliate links</strong>. </p>
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<p>Why don’t we show you the items you’ve linked? At Collective Voice, we want to make sure we’re presenting as many <strong>new and insightful opportunities </strong>to maximize your earnings. By highlighting these popular products that were organically purchased by several shoppers, we’re giving you more content ideas that you may never have thought to promote with your community! The best part: you already know that these products are a hit with your audience.</p>
<!-- /wp:paragraph -->

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<p>If you haven’t shared any affiliate links or driven sales and aren’t seeing any Cart Insights, don’t worry—we still got you covered. Check out the Trending Products within the retailers in our Shopper Highlights carousel. Remember, they’re trending for a reason!</p>
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<figure class="wp-block-video"><video controls src="https://www.collectivevoice.com/blog/wp-content/uploads/sites/2/2024/06/NOTED-Cart-Insights_Gap-Example-.mp4"></video></figure>
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<h3 class="wp-block-heading" style="text-transform:capitalize">For Campaign Creators</h3>
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<p>If you’re a creator who’s been cast in a Collective Voice campaign, you’ll gain a comprehensive view of your audience's purchasing habits, both from direct links and other sources.</p>
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<p>For the retailers that have Cart Insights data, you’ll get to see all products purchased from your affiliate links during a campaign. You can also see <em>all </em>products purchased over the course of the campaign, which shows you what <em>other </em>products that you didn’t link to that your audience is buying. You may even discover products you never previously thought to share! That way, you can keep these other items in mind as you create your content strategy.</p>
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<p>These insights allow you to:</p>
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<ul><!-- wp:list-item -->
<li><strong>Serve Your Audience: </strong>Getting a clearer picture of what your shoppers’ order consists of helps you understand how to reach them with even more relevant content, and keep them intrigued</li>
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<li><strong>Strengthen Retailer Relationships:</strong> By consistently hitting campaign goals and sharing AV content even after a campaign ends, you can build stronger working relationships with retailers.</li>
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<li><strong>Showcase Effectiveness: </strong>Use Cart Insights to build proof points around your campaign's effectiveness, showcasing top categories and products in casting conversations.</li>
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<h2 class="wp-block-heading" style="text-transform:capitalize">The Benefits of Cart Insights</h2>
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<p>Sometimes, knowing which products will land with your audience can feel like a shot in the dark—some products you thought they’d love fall flat, while some go viral seemingly without explanation. </p>
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<p>With Cart Insights, we’re removing some of the guess work in sharing hot products, and focusing on instant content sharing opportunities to capitalize on. </p>
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<p>A few reasons to use Cart Insights include:</p>
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<h3 class="wp-block-heading" style="text-transform:capitalize">1. Tapping into New Verticals</h3>
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<p>We talk a lot about the importance of honing in on your niche as a creator, and Cart Insights <a href="https://www.collectivevoice.com/blog/how-to-niche-down-as-a-creator/" target="_blank" rel="noreferrer noopener">can help you niche down</a> or even find new niches!</p>
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<p>Imagine that you frequently share your vacation outfits with your audience, and then you use Cart Insights to find out they’re buying more travel-related products than clothing. You can use that data to create more travel-related content, opening up an entire new vertical for you, or helping you discover a new niche of travel-style.</p>
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<h3 class="wp-block-heading" style="text-transform:capitalize">2. Sharing Added Value Content During a Campaign</h3>
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<p>“Added value” content refers to content that’s not part of the campaign requirements, but provides the brand partner with additional sales, impressions, or other value during a campaign. And with Cart Insights, you can identify those “added value” opportunities to amplify your brand partner even more.</p>
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<p>Imagine that you’ve already smashed your campaign goals. To take it one step further before your campaign period is over, you can check out Cart Insights and notice there are several products that you haven’t directly shared links for yet but your audiences have frequently purchased. </p>
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<p>Knowing that these are some high converting products, share them out to increase your campaign sales and clicks, which makes your campaign performance look even better.</p>
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<h3 class="wp-block-heading" style="text-transform:capitalize">3. Community Building</h3>
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<p>Lean into what you know about your audience to make them feel seen. You can utilize their purchasing history to promote their favorite products on your platforms, or even ask them about how they use it, or if these are products you should check out yourself. </p>
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<p>This is also a great opportunity to build a rapport with your audience and create two-way conversations. Use these moments to learn more about your community, and engage with them about the things they love to buy and why! </p>
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<h3 class="wp-block-heading">4. Happier Retailers</h3>
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<p>Retailers also stand to gain significantly from Cart Insights, leading to more satisfied brand partners. A few retailer-specific benefits include:</p>
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<ul><!-- wp:list-item -->
<li><strong>Real-Time Data: </strong>Creators receive real-time data on audience purchases, helping them share relevant products and drive campaign performance.</li>
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<li><strong>Understanding Trends</strong>: Retailers can use these insights to understand top-selling products and categories driven by creators in specific niches.</li>
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<li><strong>Symbiotic Relationships: </strong>Cart Insights fosters stronger relationships between creators and retailers, benefiting everyone involved.</li>
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<p>Cart Insights is more than just a tool; it's a gateway to understanding and engaging with your audience on a deeper level. By leveraging these insights, creators can stay relevant, build stronger relationships, and tap into new opportunities, all while fostering a vibrant community. So, why wait? Dive into the world of Cart Insights and let your content shine!</p>
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<p><em>*Disclaimer: Not all retailers support Cart Insights data. We aim to provide as many insights as possible, but this depends on the product data provided by the retailer or affiliate network. As Collective Voice advances our AI technology, we are actively expanding our Cart Insights data across additional retailers.*</em></p>
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            [post_title] => Tap Into Your Audience's Purchasing Power With Cart Insights
            [post_excerpt] => Cart Insights let you dive deep into your community and create content customized to their preferences. Getting to know your audience has never been easier.
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            [post_modified] => 2024-07-31 13:47:29
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            [ID] => 40115345
            [post_author] => 26
            [post_date] => 2024-08-16 10:56:14
            [post_date_gmt] => 2024-08-16 17:56:14
            [post_content] => <!-- wp:paragraph -->
<p>On August 14th, 2024, the Biden-Harris administration did something they had never done before: they filled the White House with “100 of the leading voices in the creator economy” which included everyone from lawyers, agents, marketers, founders, creators, digital advocates, and more to build dialogue around the critical role creators play in shaping culture, policy, and the economy.</p>
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<p>Here are the top insights:</p>
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<h2 class="wp-block-heading"><strong>1. Mental Health is Central to Creator Success</strong></h2>
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<p>In an industry that thrives on visibility, the mental health of creators is often tested. During a panel on mental health, the conversation highlighted the intense pressures creators face, even those advocating for mental wellness. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>As <a href="https://www.instagram.com/joelbervell/?hl=af">Joel Bervell</a> said, “<em>the internet can sometimes reduce us to mere props rather than people</em>.” And <a href="https://www.instagram.com/lexxhidalgo/">Lexxi Hidalgo</a> reminded us that <em>“it’s okay not to be okay”</em><strong><em> </em></strong>which emphasized the importance of authenticity and community support.</p>
<!-- /wp:paragraph -->

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<p>This panel was a call to action for all creators: let’s prioritize our well-being and remember that our stories, particularly the raw and real ones, are what truly resonate.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading"><strong><strong>2. AI is Both a Tool and a Challenge</strong></strong></h2>
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<p>Generative AI has undeniably changed the game, making tech more accessible and speeding up processes like editing and making content more accessible. However, it also presents challenges that we, as creators, need to be vigilant about. Among these include watching out for deep fakes, stealing creatives’ ideas and work, or spreading misinformation.</p>
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<p>The introduction of initiatives like the <a href="https://www.whitehouse.gov/ostp/ai-bill-of-rights/">Blueprint for an AI Bill of Rights </a>and the UN's first resolution on AI regulation mark the beginning of a new era. As creators, we must stay informed and advocate for responsible AI use to ensure it remains a tool for empowerment rather than exploitation.</p>
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<h2 class="wp-block-heading"><strong>3. Transparency is Power</strong></h2>
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<p>The conference underscored the urgent need for transparency in the creator economy, particularly around fair pay and benefits, with Hannah from <a href="http://instagram.com/salarytransparentstreet">Salary Transparent Street</a> highlighting the compensation challenges creators face in that realm. Key initiatives such as earned tax credits, loans from small banks, more accessible housing options for non-W2 earners, and self-employed healthcare are vital for creators moving from side gigs to full-time careers.</p>
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<p>Additionally, there was a strong call for more transparency in algorithms and better consumer protections against misinformation, pointing to the difficulties creators have with algorithm biases that favor sensationalist content. By advocating for enhanced transparency and more robust small business support, the goal is to ensure smaller creators flourish alongside larger entities.</p>
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<h2 class="wp-block-heading"><strong>4. Community is the Heart of Longevity</strong></h2>
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<p>One of the original beauty vloggers, <a href="https://www.instagram.com/jackieaina/?hl=en">Jackie Asamoah</a> gave a keynote that reflected on the evolution of the creator space over the past 15 years. She highlighted the importance of experimentation and community as things continue to change.</p>
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<p>In a world where algorithms often dictate success, it’s easy to forget that real connection with your audience is what sustains a career. The stories shared during the conference reinforced that building a supportive community is not just beneficial; it’s essential. Whether it’s through shared experiences or collective advocacy, our communities are what keep us going.</p>
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<h2 class="wp-block-heading"><strong>5. Creators as Small Business Owners</strong></h2>
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<p>As part of the conference, there were breakout sessions where attendees could speak to officials in the administration about initiatives, regulations and policies that they’d like to see to support creators. Many conversations focused on recognizing creators as small business owners, a shift that’s crucial for the growth of our industry. </p>
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<p>Discussions centered around the need for more support in areas like healthcare, access to capital, and fair payment structures. This recognition is not just about legitimacy; it’s about creating a sustainable future where creators can continue to innovate without the fear of financial instability.</p>
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<h2 class="wp-block-heading"><strong>6. A Government Committed to Listening</strong></h2>
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<p>One of the biggest highlights from the conference was the administration’s commitment to making more spaces like this one, where creators can speak directly to policymakers.</p>
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<p>By hosting events that prioritize our voices, the government is showing a clear intent to legitimize the creator industry and craft policies that support our growth. This is a significant step forward in recognizing creators not just as entertainers, but as vital contributors to the economy and culture.</p>
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<h5 class="wp-block-heading"><strong><strong>These insights create a roadmap for how we, as creators, can navigate the evolving landscape</strong></strong></h5>
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<p>By focusing on mental health, staying informed about AI, advocating for transparency, nurturing our communities, and embracing our roles as business owners, we can continue to drive change in meaningful ways.</p>
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<p>And remember, as this administration is showing, our voices are being heard. So, whether you’re just starting out or have been in the game for years, keep going. The work you’re doing is not just valuable—it’s essential.</p>
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            [post_title] => 6 Key Takeaways from the White House Creator Economy Conference
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            [post_date] => 2024-06-28 10:49:23
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            [post_content] => <!-- wp:paragraph {"align":"center"} -->
<p class="has-text-align-center">By <a href="https://www.linkedin.com/in/lindsayjerutis/" target="_blank" rel="noreferrer noopener">Lindsay Jerutis</a></p>
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<p>In the face of rapidly changing technology, evolving social media algorithms, and economic uncertainty, the buoyancy of the creator marketing landscape can help brands and marketers adapt to huge societal shifts. </p>
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<p>In fact, during unpredictable times, creator marketing can serve as a solid foundation for brands to maintain meaningful connections with audiences. Collaborating with creators allows brands to stay top of mind in changing markets by targeting audiences on emerging platforms and tapping into current social trends in real time. And partnering with diverse creators can help them broaden their reach and deliver messaging that resonates to all types of consumers. </p>
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<p>Leveraging our years of expertise at the forefront of the creator economy, here are seven tried-and-true recommendations for crafting a strong, flexible creator marketing strategy that adapts to shifting industry winds.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">1. Reassess Goals and Objectives</h2>
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<p>Shifts in industry dynamics, technological advancements, social trends, and economic conditions <a href="https://www.collectivevoice.com/blog/full-funnel-creator-strategies-for-2024-with-digiday/" target="_blank" rel="noreferrer noopener">can significantly impact consumer behavior, preferences, and expectations</a>. As a result, brands should continuously evaluate and adapt their marketing goals.</p>
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<p>First, brand awareness goals should be revisited to align with industry changes. Pay attention to the shifting social formats that are bringing in the most eyeballs. As new platforms emerge and consumer attention shifts to different platforms, brands should be looking to partner with creators on these emerging platforms, who are utilizing new technologies and increasingly popular formats. These days, short-form video is commanding consumers’ attention at scale, so creating a video-first creator marketing strategy can help you capitalize on this growing format.</p>
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<p>Similarly, conversion goals should always be evaluated in the context of economic conditions. Currently, economic fluctuations are impacting consumer spending behaviors, and consumers are prioritizing value and seeking more cost-effective options. Brands can respond by optimizing their conversion strategies to emphasize affordability and exclusive promotions. A brand whose main objective was previously to promote their luxury offerings may be creating new goals to focus on conversion for lower-priced items. By aligning conversion rate goals with economic realities, brands can enhance their competitiveness and cater to the evolving needs of their audience.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">2. Build a Diversified Casting Strategy</h2>
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<p>A diversified creator casting strategy can help marketers safeguard their brand during uncertain times. Working with a range of creators from different backgrounds, with different content, strengths, niches, and specialties, gives you multiple avenues for success. </p>
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<p>To adjust to changing consumer attitudes, your strategy should include working with promotion-focused creators. With economic instability and rising prices, consumers are becoming more cost-conscious. Partnering with deal-driven creators with a proven track record of driving sales can help you amplify messages of affordability, ensuring a targeted and effective approach in price-conscious markets.</p>
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<p>Similarly, social media trends are changing frequently. Casting tastemakers in your campaigns can help you stay ahead of these fast-moving trends and reach young, technologically savvy audiences. These tastemaking creators have their fingers on the pulse of current trends and seamlessly integrate products into their content with authenticity. </p>
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<p>Finally, working with diverse creators remains a key aspect of creator marketing at any time. And especially in times of societal change, having a roster of creators that represent various backgrounds and perspectives ensures that the brand remains inclusive and resonant. By embracing diversity in creator partnerships, you can build trust with consumers across various demographics, establishing a robust and resilient brand image.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">3. Leverage Authenticity in Creator Partnerships</h2>
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<p>With changing social media preferences, consumers are favoring less polished content that feels genuine and relatable. Leaning on authentic, honest creator content helps brands build trust with their audience, garnering legitimacy and stability. </p>
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<p>As consumers become more discerning about their purchases, authentic creator content becomes a valuable tool for brands. The genuine nature of creator reviews and endorsements lends legitimacy to product evaluation, helping consumers navigate the clutter of information. Honest, enthusiastic reviews can lead to viral moments on platforms like TikTok, where products such as the Stanley Tumbler and the Laura Mercier Flawless Weightless Perfecting Waterproof Foundation have achieved a devoted following. This emphasis on authenticity not only adapts to the changing preferences in content consumption but also reinforces the credibility of brand messages in an environment where consumer trust is paramount.</p>
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<p>The best way to foster authenticity during brand partnerships? Encourage creator partners to freely express their creativity. When creators are able to integrate products into their content in ways that resonate authentically with their audience, their content feels more organic and aligned with their established style. For example, during creative briefing, you can suggest key talking points instead of asking them to follow a strict script, empowering creators to integrate the brand messaging into their narrative in the best way for them.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">4. Lean on Rising Creators</h2>
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<p>As social media becomes more saturated, and short form video gains continued popularity, investing in rising, niche creators can help you adapt your marketing strategy to capitalize on these changing currents. </p>
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<p><a href="https://www.collectivevoice.com/blog/niche-creators-are-on-the-rise/" target="_blank" rel="noreferrer noopener">Niche content is on the rise, and audiences are seeking out creators with unique voices and similar interests</a>. Plus, working with niche creators allows brands to be at the forefront of social media and emerging trends. Importantly, it allows brands to target highly engaged audiences with specific interests, and tap into genuine creator and audience sentiment. </p>
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<p>And as niche creators often command more reasonable rates in comparison with macro-ceators, this investment strategy can yield a greater bang for your buck: creative content, targeted audiences, high engagement rates, and a better ROI.</p>
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<h2 class="wp-block-heading" style="text-transform:none">5. Capitalize on UGC </h2>
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<p>User-generated content (UGC) is becoming an increasingly popular means of content creation. <a href="https://www.collectivevoice.com/blog/what-is-a-ugc-creator/" target="_blank" rel="noreferrer noopener">For creators, UGC is an opportunity to put their creative skills to use, gain recognition from potential brand partners, and make money from their content without needing a significant following</a>.</p>
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<p>As a brand, it’s an ideal moment to seize on the growing popularity of UGC.</p>
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<p>First, utilizing UGC allows brands to acquire high-quality marketing content at a lower cost. In fact, <a href="https://everyonesocial.com/blog/user-generated-content-statistics/#:~:text=On%20average%2C%20UGC%20can%20save,dedicated%20content%20producer%20(%2472%2C000).&text=During%20our%20paid%20advertising%20and,average%20of%201%2C000%20social%20connections." target="_blank" rel="noreferrer noopener">UGC saves brands money by outsourcing their content creation.</a> And as UGC isn’t about driving sales or awareness from <em>creators</em>’ channels, it encourages brands to contract content from creators of all sizes. </p>
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<p>Second, you can use UGC to experiment with unique and highly creative content that may not fit within your typical brand confines. The lower cost, and the wide array of UGC from all types of digital creators and artists, creates a low-risk environment for trying new things.</p>
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<p>Finally, the authenticity and relatability of UGC lends credibility to your brand and products, fostering a sense of trust with your audience. In fact, <a href="https://everyonesocial.com/blog/user-generated-content-statistics/" target="_blank" rel="noreferrer noopener">48% of customers have said that UGC is a great way for them to discover new products</a>, and <a href="https://insense.pro/blog/traditional-vs-ugc#a-comparison-of-roas" target="_blank" rel="noreferrer noopener">92% of consumers find UGC content more trustworthy than other types of advertising</a>. This proves that UGC is a lower cost way to secure brand-friendly content that drives sales. </p>
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<h2 class="wp-block-heading" style="text-transform:none">6. Embrace Data-Driven Decision Making</h2>
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<p>Real-time data is a potent tool for brands who want to remain agile, as they can assess campaign and marketing performance and make quick adjustments. By closely monitoring metrics such as engagement and conversion rates in real-time, brands can gain immediate insights into the effectiveness of their creator strategies. </p>
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<p>Importantly, a data-driven approach can empower you to identify successful tactics, tweak underperforming content, and promptly respond to emerging trends or unexpected shifts in consumer behavior. For example, paying attention to your creator performance might shed light on <a href="https://www.collectivevoice.com/blog/how-marketers-can-tap-into-the-growing-home-category/" target="_blank" rel="noreferrer noopener">the rising home decor category</a>, and you can quickly pivot your campaign to feature more home-focused creators and products. </p>
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<p>Working with a creator marketing partner like Collective Voice that provides detailed data, and has its finger on the pulse of trends and current societal sentiments, can also empower you to smoothly adjust brand messaging or harness the newest technologies. </p>
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<p>Importantly, don't be afraid to look past traditional metrics to measure campaign efficacy; <a href="https://www.collectivevoice.com/blog/beyond-the-metrics-measuring-the-true-impact-of-creator-campaigns/">examining long-term engagement, consumer feedback, and shifts in brand perception can tell a more detailed story</a>.</p>
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<h2 class="wp-block-heading" style="text-transform:none">7. Focus on the Long Game</h2>
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<p>This is an industry that’s inevitably guided by change. New social platforms emerge, trends rapidly evolve, and economic and consumer headwinds are often out of brands’ and marketers’ control.</p>
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<p>As important as it is to be flexible, it’s equally important to focus on the long game. Building a robust brand presence is a marathon, not a sprint. And when it comes to creator marketing, <a href="https://www.collectivevoice.com/blog/always-on-creator-campaigns-are-key-to-long-term-success/" target="_blank" rel="noreferrer noopener">nurturing long-term relationships with creators through always-on campaigns provides consistent content and brand awareness during unpredictable times</a>. </p>
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<p>Always-on campaigns build continuity and a sustained presence in the market, promoting a consistent brand narrative through multiple touchpoints across social platforms. The reliability of always-on creator campaigns can position a brand as a constant presence in a frequently shifting consumer landscape. And over time, creators become associated with their brand partners, <a href="https://www.collectivevoice.com/blog/how-to-become-a-brand-ambassador-a-creator-roadmap/" target="_blank" rel="noreferrer noopener">taking on the role of a brand ambassador</a>. As a brand ambassador, they become trusted sources of information and recommendations, strengthening their credibility amongst audiences. </p>
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<p>Plus, the steadiness of an always-on campaign creates ideal conditions for flexibility and experimentation! Within a strong, enduring creator strategy, brands can feel free to tweak their messaging, try new things, and embrace new industry trends, without fear of putting the whole campaign at risk. And it's in these experimental moments that some brands find their most innovative and effective strategies. </p>
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<p>Ultimately, always-on campaigns can be a safeguard against big industry changes, driving a steady influx of sales over long periods of time. </p>
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<!-- wp:acf/speaker-info {"name":"acf/speaker-info","data":{"collectioveblog_si_title":"About The Author","_collectioveblog_si_title":"field_643e9089a91bc","collectioveblog_si_image":40114879,"_collectioveblog_si_image":"field_643e9089a923e","collectioveblog_si_Description":"\u003ch4\u003e\u003c/h4\u003e\r\n\u003cstrong\u003eLindsay Jerutis\u003c/strong\u003e\r\n\r\n\u003cspan style=\u0022font-weight: 400;\u0022\u003eAs the driving force behind Collective Voice, Lindsay is at the forefront of the Creator Marketing industry as the company's General Manager. With over 2 decades of experience in digital commerce and operations, she navigates consumer trends, empowers Creators to build thriving businesses, and emphasizes the importance of brands investing in Creator marketing to drive growth and success. \u003ca href=\u0022https://www.linkedin.com/in/lindsayjerutis/\u0022 target=\u0022_blank\u0022 rel=\u0022noopener\u0022\u003eLearn more about her here\u003c/a\u003e.\u003c/span\u003e","_collectioveblog_si_Description":"field_643e9089a92c1"},"align":"wide","mode":"edit"} /-->

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            [post_title] => How To Pivot Your Creator Marketing Strategy During Uncertain Times
            [post_excerpt] => Our tried-and-true recommendations for crafting a strong, flexible creator marketing strategy that adapts to shifting industry winds.
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            [post_modified] => 2024-06-28 10:50:46
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            [ID] => 40114982
            [post_author] => 25
            [post_date] => 2024-07-01 06:41:01
            [post_date_gmt] => 2024-07-01 13:41:01
            [post_content] => <!-- wp:paragraph -->
<p>Welcome to “Creator Voices,” a series where we interview Creators to learn more about how they’ve grown, their approach to content, and the fun, helpful tips they’ve picked up along the way.</p>
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<p>In this interview, we spoke to Cathy Peshek, also known as "<a href="https://www.instagram.com/poorlittleitgirl/?hl=en" target="_blank" rel="noreferrer noopener">Poor Little It Girl,</a>" who told us all about how she's become an affiliate marketing powerhouse. </p>
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<p><strong><strong>Can you tell us about how you’ve achieved success with affiliate marketing? How did you get started, and how has your strategy evolved over the years?</strong></strong></p>
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<p>I started my blog, <a href="https://www.poorlittleitgirl.com/" target="_blank" rel="noreferrer noopener">Poor Little It Girl</a>, in the summer of 2010, a time when affiliate marketing was not really an option. In fact, I didn't make a penny from my blog for the first few years. </p>
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<p>My introduction to affiliate marketing began with simple shopping links embedded in blog posts. Over time, this evolved into using widgets to showcase products and eventually utilizing "swipe ups" on Instagram and email marketing. </p>
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<p>With over a decade of blogging experience, I've learned to adapt to industry trends, exploring different opportunities to see what works best for my business.</p>
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<p><strong><strong>What’s your single best piece of advice for Creators who are getting started with affiliate marketing?</strong></strong></p>
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<p>One thing I wish I had started doing from day one was utilizing my email list. Creating a unique newsletter that goes directly to my engaged audience has been a game-changer. Affiliate sales via email newsletters are always significantly higher than anywhere else. </p>
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<p>Having someone sign up for your newsletter is a direct way to get your brand in front of the right people. In someone's inbox, we’re all on the same playing field, not competing against an algorithm and other influencers for attention. </p>
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<p>I try to send out 1-2 newsletters a week, highlighting new blog posts and products with affiliate links, and they always convert exceptionally well.</p>
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<p><strong><strong><strong>What are a few top strategies you use to drive traffic and sales to your affiliate links?</strong></strong></strong></p>
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<p>It's important to remember that no two readers of your blog or social media platforms are the same; everyone digests and interacts with content differently. For instance, in a blog post, I use text affiliate links in the sidebar to highlight featured products. I also hyperlink products within the blog copy and use affiliate links to direct readers to those or similar items, depending on the topic. </p>
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<p>Since people consume information and shop differently, it’s crucial to meet them where they are without over-saturating your content with constant "CLICK HERE! BUY NOW!" prompts, which can turn even the most loyal readers away.</p>
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<p><strong><strong><strong><strong>What role do different social and content platforms play in your overall affiliate strategy?</strong></strong></strong></strong></p>
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<p>I typically use social media platforms to direct my followers to a blog post or to sign up for my newsletter, where I share sales and shopping information and leverage affiliate marketing. Occasionally, I use Instagram to highlight current items I've purchased, but my primary goal is always to convert via my blog. </p>
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<p>Given that my audience skews slightly older (as an older-ish millennial), many people overlook Facebook as a good affiliate converter. However, it's one of my favorite platforms to share Instagram posts and my TapToShop links, as it consistently performs well in driving traffic and sales.</p>
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<p><strong><strong><strong><strong>How important are owned and operated channels (like your blog) for driving sales?</strong></strong></strong></strong></p>
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<p>Since day one, I have always identified as a blogger. I still write on my blog 2-4 times a week and have done so for the last 14 years. </p>
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<p>I firmly believe in the power of SEO, which has been instrumental in making my blog my full-time job without relying on any specific social media platform for views, likes, or clicks. SEO is all about the long game, and it pays off significantly. I have blog posts from 5, 6, or even 7 years ago that still generate a substantial amount of traffic and affiliate sales without any additional work. </p>
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<p>This is my favorite way to make money through affiliate marketing—doing the work once and doing it properly, then letting SEO work its magic while I focus on other aspects of my business.</p>
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<p><strong><strong><strong>Which social media platform have you seen the most affiliate success with, and why do you think that is?</strong></strong></strong></p>
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<p>I would say Instagram is where I’ve seen the most affiliate success, simply because it’s the platform I utilize the most. Surprisingly to many, I don't use TikTok and have no idea how it even works. </p>
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<p>I firmly believe that you don't have to be on every platform to be successful. Find what works for you, brings you joy, and utilize it in a way that benefits your business and mental health. I love sharing my IG photos of my looks and <a href="https://www.collectivevoice.com/blog/tapto-shop-the-link-in-bio-game-changer/" target="_blank" rel="noreferrer noopener">using the TapTo.Shop feature to highlight products</a>. I also use IG story slides to share products I love, offering different ways for people to shop. </p>
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<p>Being authentic goes a long way—it's not about countless try-on hauls of items that never appear again. Instead, I share pieces that I really use, truly love, and feature multiple times organically and genuinely. This authenticity resonates with my audience and contributes to my affiliate success.</p>
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<p><strong><strong><strong>What kinds of analytics do you look at to make data-informed decisions, and how do they affect your content and social strategy?</strong></strong></strong></p>
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<p>As I mentioned before, I'm always analyzing my website analytics, paying close attention to SEO keywords and trending search terms to drive more traffic to my blog while maintaining my own interests and voice. </p>
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<p>I compare website analytics—such as referral traffic and organic search—with my Collective Voice dashboard analytics to see what products are being clicked on and purchased. This helps me understand what content resonates with my audience and informs the development of new blog post topics to expand on.</p>
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<p><strong><strong><strong>What’s the key to enticing your audience to buy the products you link to? Is it about the visuals, the messaging, or something else?</strong></strong></strong></p>
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<p>I am a big believer in "less is more." Sharing items I’ve purchased myself, rather than gifted ones, always convert better. Not everything I share needs to be "perfect" or heavily edited with trending audio or filters. Being a normal person, sharing normal things that I love and use, resonates more with my audience. </p>
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<p>One of the best converting days for affiliate links was when I did an IG story series just walking around my house, sharing items I bought from Amazon that I love. These were the most unsexy items you can think of—like a footstool, pillow, shower shelf, squatty potty, vacuum, pajama set, etc.—and people loved it! It wasn’t perfectly curated or styled; it was just real life.</p>
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<p><strong><strong><strong>What’s your favorite thing about using Collective Voice, and which tool has been your go-to for creating affiliate content?</strong></strong></strong></p>
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<p>I have been using Collective Voice almost exclusively since 2017 and have seen great success with the platform. They support their influencers with the latest news, insider tips, and updates via the dashboard and email. The tools they offer make sharing affiliate links incredibly easy. </p>
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<p>My favorite feature is the ability to easily name and update old widgets without having to save multiple products and re-insert the code into a blog post. Since I utilize SEO heavily, older posts ranking high on Google must have the most up-to-date product links, which in turn, convert better. This feature is my secret to success and takes virtually no time at all!</p>
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            [post_title] => How Poor Little It Girl Built A Thriving Affiliate Strategy
            [post_excerpt] => Welcome to “Creator Voices,” a series where we interview Creators to learn more about how they’ve grown, their approach to content, and the fun, helpful tips they’ve picked up along the way.
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