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            [ID] => 40113785
            [post_author] => 31
            [post_date] => 2024-02-26 21:56:36
            [post_date_gmt] => 2024-02-26 21:56:36
            [post_content] => <!-- wp:paragraph -->
<p>Creating noteworthy content for one platform takes time, energy, and a dash of inspiration. What if we told you that the content you've already worked so hard on could shine across multiple platforms? </p>
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<p>Let your content work harder for you by repurposing it across all your social media channels. With these 11 tips, you can start creating evergreen content to use again and again, and say goodbye to content creation droughts!</p>
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<h2 class="wp-block-heading" style="text-transform:none">1. Use a Hub-and-Spoke Model</h2>
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<p>Start with one big idea, or a central piece of content—like a blog post, a podcast episode, or a long-form video—and then create smaller, satellite pieces of content related to it. For example, you could start with your ultimate holiday gift guide blog post, and then create satellite blog posts for specific parts of the guide—the best gifts under $50, the best gifts for beauty lovers, etc. From there, you can break all of these blog posts down into bite-sized pieces for your different content channels. In this way, one blog post could spawn countless additional blog, newsletter, and social media posts.</p>
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<h2 class="wp-block-heading has-large-font-size" style="text-transform:none">2. Cross-Pollinate Videos</h2>
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<p>Different platforms may have different vibes, but with a few tweaks, one piece of video content can be posted across multiple outlets. For example, a YouTube video could be shortened into a TikTok video, which can be reposted across Instagram Reels and Facebook Reels.</p>
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<h2 class="wp-block-heading" style="text-transform:none">3. Quote Yourself</h2>
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<p>Use your previous written, audio, and video work to create new quote assets! You can leverage copy from a video or blog post, and turn it into a graphic quote or text post on Instagram, Pinterest, Twitter, or Threads. Or, create one of these graphic quote posts using a previously written caption from a top performing post of yours. Double dip into your photo and video content, and use them as backgrounds for these quotes.</p>
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<h2 class="wp-block-heading" style="text-transform:none">4. Podcast to Transcript, Blog, and Beyond</h2>
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<p>Similarly, you can leverage longer form audio to create entirely new pieces of content. Podcasts are gold mines of content. Transcribe your episodes and turn them into blog posts or articles. Extract the juiciest bits for social media posts or even visual graphics. This not only reaches different audiences but caters to varied content preferences. <a href="https://www.collectivevoice.com/blog/the-biggest-takeaways-from-the-creator-project-podcast-featuring-karis-dodd/" target="_blank" rel="noreferrer noopener">Here's an example of how Collective Voice turned a podcast episode into a blog post!</a></p>
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<h2 class="wp-block-heading" style="text-transform:none">5. Leverage Your Behind-the-Scenes Moments</h2>
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<p>Everyone loves to peek behind the curtain. Use snippets from your creative process—whether it's writing, filming, or editing—and share them on platforms like Instagram Stories or TikTok. It adds a personal touch that showcases authentic parts of your life. </p>
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<h2 class="wp-block-heading" style="text-transform:none">6. GIF Yourself</h2>
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<p>Turn memorable moments from your videos into GIFs. These eye-catching, endlessly shareable animations work wonders on social media as relatable memes, and add a playful touch to your brand. You can even start your own GIPHY channel to use your videos, stickers, and GIFS time and time again!</p>
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<h2 class="wp-block-heading" style="text-transform:none">7. Update & Repost</h2>
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<p>Don't let your old content gather dust. You can often revive and breathe new life into your timeless pieces with fresh insights, updates, or reflections. For example, you can take your <a href="https://www.collectivevoice.com/blog/the-17-bestselling-products-that-customers-love-every-winter/" target="_blank" rel="noreferrer noopener">round-up of winter home goods</a> from last year, update it with fresh products, and re-share on social media. Calling out the changes you’ve made, or how you’ve even changed your mind, will make the audience feel like they’ve come with you on an evolutionary journey. </p>
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<h2 class="wp-block-heading" style="text-transform:none">8. Involve Your Audience</h2>
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<p>Encourage your audience to participate in the content creation process. Run challenges, ask for opinions, or use features like polls and quizzes to have collaborative conversations with your audience. You can then repost (with the proper permissions) the answers they provide or content they create as a result, giving you fresh material <em>and </em>making your audience feel like they’re part of the journey. </p>
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<h2 class="wp-block-heading" style="text-transform:none">9. Embrace the Carousel </h2>
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<p>Take a well-performing blog post or podcast episode and turn it into an Instagram carousel. Break down key points or tips into individual slides. Use engaging visuals, and ensure each slide can stand alone. This not only grabs attention, but also encourages your audience to swipe through for a comprehensive experience. Don't forget to add a call-to-action in the final slide to keep the engagement flowing.</p>
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<h2 class="wp-block-heading" style="text-transform:none">10. Twitter & Threads Teasers</h2>
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<p>Turn your longer-form content into a Twitter or Threads post. Craft a compelling introduction as your first post, then break down your main points into subsequent posts. This format caters to those who prefer quick, concise information and can serve as a teaser for your more extensive content.</p>
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<h2 class="wp-block-heading" style="text-transform:none">11. Tell a Pinterest Story </h2>
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<p>Give your Instagram story content a second life on Pinterest by creating Story Pins. These immersive, swipeable pins allow you to showcase images, text, and even video. Perfect for <a href="https://www.collectivevoice.com/blog/how-to-use-pinterest-for-blogging/" target="_blank" rel="noreferrer noopener">engaging Pinterest's visual audience and driving traffic to your blog</a>.</p>
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<p><strong>Ready, set, repurpose!</strong></p>
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            [post_title] => 11 Ideas For Repurposing Your Content Like a Pro
            [post_excerpt] => Welcome to “Creator Voices,” a series where we interview Creators to learn more about how they’ve grown, their approach to content, and the fun, helpful tips they’ve picked up along the way.
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            [post_modified] => 2024-02-26 22:03:33
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    [1] => stdClass Object
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            [ID] => 40113542
            [post_author] => 25
            [post_date] => 2024-01-30 00:30:17
            [post_date_gmt] => 2024-01-30 00:30:17
            [post_content] => <!-- wp:paragraph -->
<p>Welcome to “Creator Voices,” a series where we interview Creators to learn more about how they’ve grown, their approach to content, and the fun, helpful tips they’ve picked up along the way.</p>
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<p>In this interview, we spoke to Lila Delilah, a fashion Creator who goes by <a href="https://www.instagram.com/madisonavenuespy/" target="_blank" rel="noreferrer noopener">@madisonavenuespy</a>. Since starting her successful fashion blog in 2008, Lila has used her platform to showcase the best deals in the fashion world while fostering conversations about trends and personal style.</p>
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<p><strong><strong>What’s your biggest source of inspiration?</strong></strong></p>
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<p>To be totally honest, I am probably most inspired by my audience. I love “talking” to nearly anyone about fashion. I am always curious about what people are drawn to, what they love, and what they think is ridiculous.</p>
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<p><strong><strong>What kind of value do you aim to create for your audience from your content?</strong></strong></p>
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<p>Before posting, I always try to think about how the content will serve the audience. What will they get out of it? How will it inform, educate, or entertain? </p>
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<p>My goal is to create a space to share our love of fashion and inform our audience about price opportunities.</p>
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<p><strong><strong>What’s your best piece of advice for Creators who are just getting started?</strong></strong></p>
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<p>Be responsive! I think half my success comes from the fact that I usually answer emails immediately. If someone sends an inquiry, that means they are interested in something. </p>
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<p>If you wait two days—or even an hour—their attention has shifted, and they might not be interested any longer.</p>
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<p><strong><strong><strong>What was your first brand collaboration, partnership, or campaign? How did you get it?</strong></strong></strong></p>
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<p>My first collaboration was with a small jewelry company that came to me because they wanted to promote showroom sales. I was just starting to draft my first media kit. The timing was perfect, and it was incredibly validating.</p>
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<p>Shortly after, a representative from Nordstrom emailed me because they were starting an affiliate program. I didn’t know what that was, but I emailed him right back and set up a time to call. I figured, “Why not?" I used some links and poof—I made $300 in commissions. You have to remember, it was 2010 and I was completely blown away.</p>
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<p><strong><strong><strong>What’s one thing every Creator needs to know or have before securing their first brand partnership?</strong></strong></strong></p>
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<p>The creative is only part of the job. Partnership is about working together. If you agree to work with a company, it’s your obligation to make it work and for them to have an ROI. I will do everything I possibly can to thrill my partners.</p>
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<p><strong><strong><strong>How do you balance creating content that inspires you with creating content that performs best or feeds the algorithm?</strong></strong></strong></p>
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<p>I don't think about the algorithm; I think about my audience. I am a big believer that if you create something valuable, your audience will carry it. </p>
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<p>If a post doesn’t do well, it isn’t the fault of the algorithm. It means that what you posted wasn’t as valuable or useful as you thought. </p>
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<p>It’s not a big deal. You move on and try again.</p>
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<p><strong><strong><strong>Do you have any secret hacks for growth or engagement that other Creators would benefit from? </strong></strong></strong></p>
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<p>I don’t think there are any hacks! It’s just a lot of work and consistency.</p>
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<p><strong><strong><strong>What are the top 3 tools that you can’t live without?</strong></strong></strong></p>
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<p>I LOVE Instagram’s layout app. They don’t support it anymore, and it’s always crashing. It’s horrible to use, but there is nothing as good. I also use CapCut for video editing and Instasize to resize photos.</p>
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<p><strong><strong><strong>What’s the hardest thing about being a Creator that no one talks about?</strong></strong></strong></p>
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<p>The hours. I think it’s hard to imagine that there are so many 14-hour days. I was recently in Paris on “vacation” and saw some fashion shows. Two of the three nights I was there, I was up until 4 a.m. working.</p>
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<p>I am very lucky that I love what I do because I don't think that it would be sustainable otherwise.</p>
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<p><strong><strong><strong>Do you ever suffer from creative burnout? If so, how do you manage it?</strong></strong></strong></p>
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<p>I do get burned out. Sometimes I will be sitting at my computer at midnight or 1 a.m. and feel like I can’t do anymore. I just push forward because I feel so lucky that this is what I get today. </p>
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<p>I know that not every day will be as taxing, and in the end, I’m so lucky to have commitments that are important to me.</p>
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<p><strong><strong><strong><strong>What’s your secret to setting boundaries between your “online” life and your “offline” life?</strong></strong></strong></strong></p>
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<p>This is really a hard one. I had two babies when I started MadSpy. I gave birth to my third child, and the next morning my computer was on my lap—while still in the hospital! </p>
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<p>I think it’s always been a double-edged sword because I am always accessible, but a lot of the time my attention is divided. When they were little, I would go to an office, and they wouldn’t see me till 8 p.m. </p>
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<p>Now my kids are all teenagers and off at college. There is nothing that I want less than for them to be involved in “mom’s business.”</p>
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<p><strong><strong><strong><strong><strong><strong>What’s the biggest thing you’ve learned about yourself from being a Creator?</strong></strong></strong></strong></strong></strong></p>
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<p>I don’t think I really appreciated my own creativity until recently. Can you believe it’s taken this long?</p>
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            [post_title] => Creator Voices: Lila Delilah
            [post_excerpt] => Welcome to “Creator Voices,” a series where we interview Creators to learn more about how they’ve grown, their approach to content, and the fun, helpful tips they’ve picked up along the way.
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            [post_name] => creator-voices-madison-avenue-spy
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            [post_modified] => 2024-01-30 00:30:19
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            [ID] => 40113803
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            [post_date] => 2024-02-29 20:58:20
            [post_date_gmt] => 2024-02-29 20:58:20
            [post_content] => <!-- wp:paragraph -->
<p>March is Women's History Month! Join us in celebrating the contributions and achievements of women, all month (and year) long.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Check out and share these amazing women-owned brands that are paving the way for innovation, creativity, and empowerment.</p>
<!-- /wp:paragraph -->

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            [post_title] => 15 Women–Owned Brands To Know And Support
            [post_excerpt] => Check out and share these amazing women-owned brands that are paving the way for innovation, creativity, and empowerment. 
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            [post_modified] => 2024-03-01 01:09:12
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            [ID] => 40113801
            [post_author] => 25
            [post_date] => 2024-02-29 20:11:50
            [post_date_gmt] => 2024-02-29 20:11:50
            [post_content] => <!-- wp:paragraph -->
<p>With the surge in popularity of short-form video, the ability to carve out a unique niche has become a cornerstone for success for Creators. As we gear up for our highly anticipated panel at SXSW, we're giving you a preview into the insightful world of niche Creators. </p>
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<p>At the forefront of this discussion is panelist Kudzi Chikumbu, a Creator known as “<a href="https://www.instagram.com/sircandleman/?hl=en" target="_blank" rel="noreferrer noopener">Sir Candle Man</a>.” Kudzi has leveraged short-form video formats to become both a viral sensation and trusted voice on all things fragrance. In this exclusive interview, Kudzi provides his expert opinion on the importance of finding a niche, and how a niche Creator’s passion can fuel their content, partnerships, and growth.</p>
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<p><strong><strong><strong><strong><strong>How do you think the rise of short-form video has impacted the viral potential of niche Creators?</strong></strong></strong></strong></strong></p>
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<p>Niche Creators help pierce through the deluge of content we’re experiencing. I love that content creation is now democratized and that anyone can be a Creator, but that also means it can be challenging to find what you’re looking for. Niche Creators cater to people’s specific, unique and sometimes hidden passions which means that people feel seen, take notice, and engage with content.</p>
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<p><strong><strong><strong><strong><strong>Your content is about candles. How did you identify that this was a niche or a gap to be filled? </strong></strong></strong></strong></strong></p>
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<p>They say that “riches are in the niches,” which I think is true. But it’s not enough to find just any random niche. You need to find a niche you are passionate about and that people relate to. I stumbled upon an incredible niche fragrance brand in Paris, so I posted about it and people received it very warmly. </p>
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<p>The niche doesn’t matter as much as the authentic passion you have for it and how it fits into people's everyday lives. If you can connect to a specific category or niche that fits into people’s lives, you can create a magical connection and build a community.</p>
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<p><strong><strong><strong><strong><strong>How has targeting this niche helped you forge an authentic connection with your audience and what is it about your content that resonates so well with them?</strong></strong></strong></strong></strong></p>
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<p>The niche is an invitation into a specific life. Scented candles, and fragrances in general, are more than just about the scent. They illuminate and amplify your everyday life. So by making content about candles, I was able to connect with moments that are personal to people—unwinding after work, cleaning your home on the weekend, self-care time, and even romantic moments. </p>
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<p>When people see a Sir Candle Man video, it’s not just about the candle or the perfume, it’s about the feeling you have or the moment you remember when you experience the scent. The nostalgia if you’re looking back, or the feeling of hope if you’re looking forward.</p>
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<p><strong><strong><strong><strong><strong><strong>How have you been able to bring a unique and authentic perspective to brand partnerships? How has that unique perspective benefited these brand partners?</strong></strong></strong></strong></strong></strong></p>
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<p>My motto is: share it, don’t sell it. While I enjoy, and I am good at, talking about a product’s benefits to my audience, the magic comes when you connect products to feelings and experiences, especially educational experiences that help people have a deeper love for a product. </p>
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<p>This looks like the brand trip I took with CHANEL to the South of France to share how CHANEL N°5 is made, or talking about how a candle scent came to be for my incredible collaboration with LAFCO, or sharing about how you can enhance your personality with fragrances from Target. They all point to one thing, which is the magic of fragrance to illuminate your life overall. For brands that means tapping into that unique, not-salesy perspective that allows your brand to shine on Creators’ channels.</p>
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<p><strong><strong><strong><strong><strong><strong>Could you provide an example where your unique content and engagement with your followers has offered distinct value to your brand partners?</strong></strong></strong></strong></strong></strong></p>
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<p>I collaborated with LAFCO on a candle, called Heart of The Matter, that was a complex and fun exploration of a much-loved but also decried fragrance note: vanilla. Instead of just showing the candle and selling it, we started with content about education around the vanilla note—why people love it or hate it, what makes good vanilla, and what can help accentuate a great scent. Then we announced the candle, which got 5 star reviews all around! </p>
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<p>This experience highlighted how much consumers want to know the details about the making, the ingredients, and the benefits of the scents. And ultimately, the partnership helped a consumer base understand what was in these candles and in turn, moved the consumer down the marketing funnel to consideration and purchase.</p>
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<p><strong><strong><strong><strong><strong><strong>Some brands have yet to tap into the potential of niche or micro-Creators because they’re focused on reaching the largest audience possible. Why is this a missed opportunity?</strong></strong></strong></strong></strong></strong></p>
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<p>I always ask brands, “do you want buzz and awareness or do you want more prospective customers and sales?” If a brand just wants impressions, then they should go for the biggest names. But if they want people who will buy their product, become a repeat customer (which is the holy grail), and share their passion for their product with others organically, then it’s important to tap into the niches. In this regard, the riches are really in the niches.</p>
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<p><strong><strong><strong><strong><strong><strong><strong>What do you think makes niche Creators ideal long-term potential ambassadors for brands?</strong></strong></strong></strong></strong></strong></strong></p>
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<p>A niche Creator is a dream for both top-of-funnel and bottom-of-funnel Marketers. On branded posts, I get plenty of comments that say, “I am going to buy it and try it.” This is because my audience trusts me and we are going on the journey of exploring this brand together. In each post, I invite them to try products with me.</p>
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            [post_title] => Kudzi Chikumbu on the Impact of Niche Creators: SXSW Panel Sneak Peek
            [post_excerpt] => As we gear up for our highly anticipated panel at SXSW, we're giving you a preview into the insightful world of niche Creators. 
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            [ID] => 40113773
            [post_author] => 25
            [post_date] => 2024-02-23 21:02:34
            [post_date_gmt] => 2024-02-23 21:02:34
            [post_content] => <!-- wp:paragraph -->
<p>As a Marketer, you may be looking for new strategic approaches to expand your brand’s reach and audience. Look no further than your own backyard with hyperlocal social media marketing. </p>
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<p>Audiences are increasingly turning to social media to find information about local businesses or events, making this a great strategy to reach your local audience and build relationships with potential customers nearby.</p>
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<p>Here’s everything you need to know about hyperlocal social media marketing.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">What Is Hyperlocal Social Media Marketing?</h2>
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<p>You may be wondering, “what is hyperlocal social media marketing?” As its name suggests, it’s a type of social media marketing that focuses on a specific region or area. Its goal is to reach a local social media audience and build relationships with potential customers. Hyperlocalized marketing is different from other types of social media marketing because it focuses on a specific geographic location, like a city or even a specific neighborhood. </p>
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<p>The particular location focus allows businesses and Creators to engage with local users who live there or are visiting. With the help of Creators, businesses use hyperlocal ad campaigns to promote products and services. Some of these include local events, driving traffic to local businesses and restaurants, community organizations, and more.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">The Importance of Social Media Marketing for Local Businesses</h2>
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<p>Hyperlocal marketing is beneficial for all kinds of businesses, from big box stores to local grocery chains to small boutiques. But it’s especially important for small or local businesses that depend on local patronage or foot traffic. The reality is that many small businesses don’t have the marketing budget of large corporations, and hyperlocal social media marketing allows them to target their ideal, local customers in a less expensive and precise method on the social platforms they use most.</p>
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<p>Hyperlocal social media marketing allows businesses to specifically market to residents. People generally like to support their communities by shopping or eating at locally-owned businesses. By tailoring promotional content, businesses can resonate with nearby customers on a personal level. It's also appealing for travelers looking for the local scoop, like where they like to eat or shop.</p>
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<p>To get the most return on a marketing investment, it’s especially beneficial and effective to partner with someone local, like a local Creator who knows the ins and outs of the neighborhood, city or region. They know about the residents and how to use local landmarks and language to post content that is relevant and relatable. Additionally, many local Creators like to spotlight local small businesses and spread the “shop local” message.<br>If you’re a business looking to expand your local reach through content marketing strategies, a platform like Collective Voice helps. You can <a href="https://shopstyle.typeform.com/to/uQLuEE?typeform-source=connect.shopstylecollective.com" target="_blank" rel="noreferrer noopener">join as a brand and connect with Creators aligned with your business vision</a>. You can even connect and collaborate with Creators local to you and successfully partake in hyperlocal marketing.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Why Hyperlocal Marketing Is a Strong Strategy For Creators</h2>
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<p>Hyperlocal social media marketing is a smart addition to a Creator’s overall social media strategy. In general, it allows them to expand their reach to their immediate community. This kind of marketing is particularly useful for Creators with a community-based focus, or even Creators who love to travel and spotlight local businesses in the places they visit. </p>
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<p>Not only does this kind of local marketing help Creators reach an engaged, niche audience, but it also builds relationships and potential partnerships with other Creators and businesses in a specific community. When Creators produce content for their community, they can become a spokesperson and a digital guide for locals and visitors. </p>
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<p>It may sound counterintuitive, but hyperlocal marketing can also help Creators expand their reach <em>outside</em> of their local community. In fact, Creators can use hyperlocal social media marketing to plan upcoming travel and content. As they discover accommodations, restaurants, and activities, they can create travel content and city guides that spotlight these local businesses. Since they’re not local, Creators can infuse their traveler perspective. As much as people love to know what the locals do in popular destinations, they also want to know about the best sights to see as tourists. Creators can even start bringing in an income as a travel blogger by looking for businesses in their planned destinations to see if they would be interested in collaboration.</p>
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<h3 class="wp-block-heading" style="text-transform:none">Hyperlocal Marketing Examples</h3>
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<p>Here are a few hyperlocal marketing examples to show you how Creators and Marketers can work together on hyperlocal marketing content: </p>
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<li><strong>Local food guide: </strong>Marketers can engage Creators who specialize in food content to give their recommendations on the best places to eat in their city, town, or neighborhood. Restaurant reviews have been particularly popular in <a href="https://www.collectivevoice.com/blog/8-things-taylor-loren-wants-you-to-know-about-short-form-video/" target="_blank" rel="noreferrer noopener">short-form video formats</a> as of late, with these types of videos going viral on platforms like <a href="https://www.collectivevoice.com/blog/the-social-britifys-best-tips-for-making-viral-instagram-content/" target="_blank" rel="noreferrer noopener">Instagram Reels</a> and TikTok. Not only is this content engaging and fun for audiences who want to know where the locals eat, but it’s also a great way to collaborate with local Creators. </li>
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<li><strong>Local shopping tips</strong>: A local business can also work with Creators by offering them a steep discount, free clothing, or payment in exchange for seasonal creative content. A Creator could produce a video or images with <a href="https://www.collectivevoice.com/blog/4-tools-to-seamlessly-create-shoppable-content/" target="_blank" rel="noreferrer noopener">shoppable content</a> links highlighting the store and its offerings. And they can specifically showcase the benefits of the in-store shopping experience, encouraging more foot traffic. </li>
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<li><strong>Local community building: </strong>A non-profit organization could collaborate with a community-based Creator on awareness videos that spotlight a cause specific to that area. Think of a beach clean-up day, a canned food drive or a toy donation drive during the holiday season.</li>
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<h2 class="wp-block-heading" style="text-transform:none">Hyperlocal Social Media Marketing: 4 Steps To Success</h2>
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<p>If you’re interested in dipping a toe into the waters of hyperlocal social media marketing, you’ll first want to take some time to create a smart strategy. This includes finding the right Creators to partner with, tailoring content to your target audience, and understanding their specific needs and interests. Let’s take a deep dive into hyperlocal marketing strategies for success. These four steps will help you get started.</p>
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<h3 class="wp-block-heading" style="text-transform:none">Step 1: Identify Your Hyperlocal Audience</h3>
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<p>The first question to ask yourself is, “Who am I trying to reach with my hyperlocal social media marketing?” Consider the interests, needs, and demographics of your audience. Your messaging has to resonate and relate to your audience, or you’ll lose their attention. For hyperlocal marketing, narrow your audience down to a specific location. What’s that specific neighborhood known for? How does it relate to your content? </p>
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<p>If you want to learn more about your region, you can also use geotags and location-based hashtags to gain insight into what social media audiences are interested in. Narrow down your search by using tags that are relevant to your brand or niche. Here are a few hashtag ideas to search for:</p>
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<ul><!-- wp:list-item -->
<li>Other local business names and competitors</li>
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<li>Any niche or brand-related tags. For example, fashion-related Creators could search for #balletcore, #fallfashion2023, or #fallfashiontrends.</li>
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<li>Tags specific to a location or neighborhood. You could use a street name, local landmark, city, or any local language referring to a specific location.</li>
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<p>Once you’ve researched, you’ll have a clearer idea of what kind of content you want to create.</p>
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<h3 class="wp-block-heading" style="text-transform:none">Step 2: Choose Your Social Media Platform</h3>
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<p>Now that you’ve identified your target audience, choose the right social media platform. <a href="https://buffer.com/library/social-media-sites/" target="_blank" rel="noreferrer noopener">You may already be using Facebook, Instagram, and TikTok, as they are the top social networking sites of 2023</a> and an ideal place to start. </p>
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<p>However, if you have a more in-depth knowledge of your audience, you can narrow down your platform to market on. For example, if you’re creating content for users in their thirties, <a href="https://www.collectivevoice.com/blog/facebook-is-the-secret-moneymaker-creators-may-be-overlooking/" target="_blank" rel="noreferrer noopener">don’t overlook the potential of Facebook</a>. <a href="https://www.statista.com/statistics/325587/instagram-global-age-group/" target="_blank" rel="noreferrer noopener">Facebook’s largest age group of users is in the 25-34 bracket</a>; they make up almost 30% of users. </p>
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<p>A good hyperlocal social media marketing strategy should account for the right social media platform for your target audience. However, you may want to diversify your content across <a href="https://www.collectivevoice.com/blog/what-is-lemon8-everything-you-need-to-know-about-this-zesty-new-app/" target="_blank" rel="noreferrer noopener">various platforms like Lemon8</a> or X/Twitter for maximum reach and engagement.</p>
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<h3 class="wp-block-heading" style="text-transform:none">Step 3: Create Local Content</h3>
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<p>As a business, a good social media strategy is necessary for creating organic content that attracts the right customers. Of course, you need to create high-quality content that’s unique and catchy. But you also need to decide on the kind of content you want to create. It should align with your target audience and social media platform. </p>
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<p>Thinking deeply about your locality can determine what kind of content local audiences want, and what guidance you can provide. For example, if your neighborhood is filled with young college students, you may want to focus on creating short-form video formats that resonate with young consumers. </p>
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<p>Similarly, you should consider what your overall messaging should be, and how to adapt it to your local audience. If you’re a restaurant that wants to attract local foodies, consider how your content shows off your food and restaurant. You could create a video series on how your chef developed the most popular dishes on the menu. Or, you could post about the local farmer’s markets where you source your fresh produce and give your audience expert, chef-approved tips for finding the best local produce. You can also create video ads for traffic generation. </p>
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<p>Lean into your first-hand knowledge of the location and create witty captions. Perhaps the neighborhood rallies around a local sports team, or it’s known for its scenic backdrop. Include these in your imagery, video or captions to draw your audience into your establishment, service or product.</p>
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<h3 class="wp-block-heading" style="text-transform:none">Step 4: Collaborate with Local Creators</h3>
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<p>Once you have perfected your hyperlocal social media marketing content strategy it’s time for collaboration. </p>
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<p>Reach out and partner with local Creators that share your same interests. Make sure they get to experience your business, brand, or product offerings, and give them all the information they need to educate their audience. However, keep in mind that Creators know their audience best. Allowing them to have the creative freedom to produce their own visuals and messaging will ensure their content remains authentic.</p>
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<p>You can also search on social media or connect with Creators through platforms like Collective Voice.</p>
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            [post_title] => Hyperlocal Social Media Marketing: The Benefits of Location-Based Promotion
            [post_excerpt] => As a Marketer, you may be looking for new approaches to expand your brand’s reach. Look no further than hyperlocal social media marketing. 
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