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Support & Celebrate: AAPI-Owned Brands Making Waves

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Celebrate AAPI Heritage Month (and beyond!) by discovering incredible brands founded by talented Asian American and Pacific Islander entrepreneurs. From innovative beauty solutions to delicious culinary creations and stylish accessories, these AAPI-owned businesses are making waves with their unique perspectives, inspiring stories, and exceptional products.

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Tower 28
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Amy Liu, founder of Tower 28, created the brand out of her own struggle with eczema, aiming to provide fun, non-toxic, and sensitive-skin-friendly makeup.

2
Our Place
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Our Place was founded by Shiza Shahid, an immigrant woman entrepreneur, with a mission to create thoughtfully designed cookware that celebrates culture, connection, and home cooking, while empowering women and promoting inclusivity.

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LANEIGE
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Laneige, a Korean skincare brand founded in the 90s, focuses on innovative research and development to create hydrating products, including the first cream toner and sleep-enhancing skincare, based on its scientific heritage.

4
Brightland
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Brightland, founded by Aishwarya Iyer, is a brand born from a love of gathering over meals and sharing delicious experiences, offering thoughtfully crafted olive oils and vinegars designed to bring joy and nourishment to the table.

5
Calpak
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Founded in Los Angeles by Edward and Judy Kwon, Calpak began as a handbag and wallet collection and has evolved into a travel brand focused on providing stylish and functional bags to enhance the joy of every journey.

6
JW PEI
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JW PEI is a Los Angeles-based, vegan fashion label known for its trendy and accessible handbags, crafted using recycled plastic bottles.

7
Fly By Jing
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Fly By Jing, founded by Jing Gao in 2018, is a food brand inspired by the vibrant flavors of her hometown, Chengdu, and its “fly restaurants,” offering flavorful sauces and spices that capture the essence of authentic Sichuan cuisine.

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BÉIS
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BÉIS is a travel brand founded by actress Shay Mitchell, offering stylish and functional bags and accessories designed to make travel easier and more enjoyable.

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Birthdate
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Birthdate Co. creates personalized astrology-themed candles and books, offering a unique and fun way to explore your cosmic identity with custom fragrances and detailed horoscope analyses tailored to your specific birthdate!

10
Dagne Dover
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Dagne Dover, founded in 2013 by Melissa Mash, Deepa Gandhi, and Jessy Dover, offers stylish and functional bags designed for organized living, with a focus on sustainability and mindful resource use.

11
Glow Recipe
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Glow Recipe is a vegan and cruelty-free skincare brand that combines Korean skincare philosophies with clean, clinically effective, fruit-powered formulas to deliver glowing skin.

12
Hero Cosmetics
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Hero Cosmetics is a skincare brand focused on acne solutions, offering innovative and effective products designed to fight blemishes and promote clear, healthy skin.

13
Pistola
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Pistola is a contemporary denim and apparel brand offering effortlessly cool and stylish pieces with a focus on quality and accessible price points.