How to Start Planning Your Holiday Content
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Consumers are predicted to shop even earlier this year – so, to be sure you crush it, we suggest you start planning your content now! Take a look at these 5 easy steps to get ahead of the rush.
Step 1: Define your goals
- How many sales you want to reach, links you want to create each day or what value you want to provide to your followers are all examples
- Hoping to land a campaign in the new year? Write it down!
- Reflect on anything that didn’t perform as well as you anticipated and use that as a learning for this year
Step 2: Identify your top performers
- Check performance from the last 30 days to see what your audience is responding to
- Visit your analytics from October-December of 2022 to get a feel for what worked in the past
- Identify past content you can repurpose and share
Step 3: Take note of high commission retailers
- Refer to our Retailer page to view all high commission retailers & bookmark our high commission retailers blog
- Keep an eye out for temporary raised rates – and be sure to post those retailers within the elevated rate timeframe
Step 4: Take advantage of our tools
- Install LinkIt Chrome Extension on desktop
- Download our Collective Voice app for all your quick linking needs.
- No blog? Create a TapTo.Shop to give your followers a dedicated space to shop your holiday content.
- Bookmark the Trending Products Carousel
Step 5: Start posting!
- Ramp up your posting cadence
- Create a holiday destination in your blog or social (add your TapTo.Shop in your link-in-bio, Story highlight)
- Starting in October, add in holiday content at least once a week