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How to Make Money on Facebook Reels: A Comprehensive Guide

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With an impressive 2.8 billion users worldwide, Facebook remains a prominent, important social media platform. It’s no wonder they decided to jump into the short-form video game, taking inspiration from their blossoming competitor, TikTok, by creating Facebook Reels. If you’re already creating short-form videos, you may be wondering how to make money on Facebook Reels!

First, let’s dive into the ways Facebook pays Creators. In 2022, Facebook allocated a staggering $1 billion solely to Creators, enabling users to monetize their efforts on Facebook Reels through diverse channels. These avenues involve revenue sharing from advertisements, Facebook Stars, the Facebook Reels Bonus Program, brand collaborations, and affiliate marketing. In fact, Facebook is a great platform for making money that Creators frequently overlook.

Whether you’re an experienced content Creator or a beginner venturing into the realm of influencing, this guide will walk you through various methods of how to make money as a content Creator on Facebook Reels.

how to make money on Facebook Reels by uploading videos

What Are Facebook Reels?

Facebook Reels are short-form videos up to 30 seconds long. Anyone who has a Facebook account can create and share Reels. Users can access the Reels feature within the app to record videos, add music, apply filters, alter the speed, add text and video effects, and share them with followers. 

Reels show up via the Discovery Tab or through the Facebook News Feed. The algorithm expands reach by pulling content from both accounts you follow and accounts you don’t, to bring you videos you would likely engage with. Additionally, Facebook Reels can boost your follower count by captivating viewers with your engaging and creative content, attracting a larger audience.

Can Anyone Earn Money on Facebook Reels?

Yes! Anyone can earn money using Facebook Reels. There are several monetization opportunities for Creators to generate income through their Reels content, both using Facebook tools and through strategies like brand partnerships. Below is a quick list of how to make money on Facebook Reels; keep reading to learn more about each monetization method.

  1. Ad Revenue Sharing
  2. Facebook Stars
  3. Facebook Reels Bonus Program
  4. Brand Collaborations and Sponsored Content
  5. Affiliate Marketing
how to make money on Facebook Reels using affiliate marketing

How To Make Money On Facebook Reels with Ads

How To Utilize Facebook Reel Ads

Incorporating ads into Reels is another way Creators can learn how to monetize Facebook Reels. Creators can generate revenue through ad placements and increase their earnings while sharing engaging and entertaining content with their audience.

Eligibility Requirements for Adding Ads to Your Facebook Reels

Creators who have more than 10,000 followers, maintained at least five active videos, and accumulated 600,000 viewed minutes on their videos in the past 60 days can now monetize their Reels through embedded ads. If you’re wondering how to make money on Facebook Reels where you live, it’s essential to note that this option is available only for those living in in-stream ad eligible countries, including the United States, Canada, and an additional 50 countries.

If you meet the eligibility criteria, Facebook will send you an invitation to onboard Ads into your Facebook Reels. Once you receive this invitation, you can log into your Facebook account to access Meta Business Suite Professional Dashboard. Then, click on “Monetization,” and “Ads on Reels.” Once you review and agree to the Terms and Conditions, you can set up your payment account.

Are Ads a Lucrative Way to Earn?

When it comes to Facebook ad payout, Facebook sometimes distributes up to 55% of the total revenue to content Creators. This ensures that a significant portion goes back to those who contribute to the platform’s success. The specific amount can differ based on factors such as Ad CPM (cost per thousand), impressions, follower count, and geographic location.

On average, Facebook has been known to pay between $8-10 dollars for every 1,000 views. If you are a successful content Creator, these ads could be a great way to start learning how to make money from Reels on Facebook!

How To Make Money On Facebook Reels with Stars

Facebook Stars is another feature that allows Creators to monetize content in a fun and engaging way. Viewers and fans can purchase Stars and send them to Creators as a form of appreciation. If you’re wondering how to make money on Facebook Reels from Stars, know that for every Star received, Facebook pays the Creator $0.01 USD.

Eligibility Requirements for Facebook Reel Stars

To be eligible to embed Stars into your Facebook Reels, you must:

  • Have a minimum of 500 followers for a consecutive 30-day period
  • Be at least 18 years old
  • Reside in a country eligible for Stars

Because of the lower follower requirements, Facebook Reel Stars are a great starting point to learn how to make money on Facebook Reels.

A Step-by-Step Guide on How To Make Money on Facebook Reels Using Stars

To set up Stars monetization on both mobile and computer, follow these steps: 

  1. Go to your Professional dashboard or Meta Business Suite.
    • On mobile, navigate to the Monetize tab on your Page or access Monetization Tools.
    • On the computer, click on the Monetization section in the left side navigation bar.
  2. Select Stars under the “Tools to try” or “View Page eligibility” section and accept the Terms and Conditions.
  3. Set up a payment account or payout account to ensure your Stars earnings are properly routed.
A creator filming themself to make money on Facebook Reels

How To Make Money On Facebook Reels Using the Bonus Program

What Is The Reels Bonus Program?

If you’re still wondering how to make money on Facebook Reels, you should check out the Facebook Reels Bonus Program. This program is a lucrative way to bring in bonuses for great content. It’s a newer initiative that offers financial incentives for Creators who are adept at creating popular and engaging Reels. The Reels program offers bonuses based on a multitude of factors like view count, likes, and overall engagement.

Who Is Eligible For The Facebook Reels Bonus Program?

To become eligible for the Facebook Reels Bonus Program, you need to meet the following criteria: 

  1. You must reside in the United States and be at least 18 years old.
  2. Your account must be older than 30 days,
  3. You should have created at least 5 Reels in the last 30 days.
  4. You should have received a minimum of 100K Reel plays during the last 30 days.

If you fulfill these requirements and are accepted into the program, you will receive an invitation to join.

How Many Views To Make Money On Facebook Reels Bonus Program?

If you’re wondering how to make money on Facebook Reels through the Bonus Program, Facebook does not publicly disclose how many views are needed to make money on Facebook Reels. But, they do provide some information on what Creators can earn. Content Creators who receive an invitation to the program can start earning payouts with a minimum of 1,000 views on their Reels.

The actual amounts paid vary with location, popularity, and the amount of content produced. While specific details about the payment structure are not known, successful content Creators can earn up to $35,000 per month through the program. The Facebook Reels Bonus Program is currently available by invitation only, which makes it the more exclusive way on how to monetize Facebook reels.

Image of a woman learning how to make money on Facebook Reels using the Reels bonus program

How to Make Money on Facebook Reels Using Affiliate Links

Affiliate links are unique links that enable you to earn commissions from purchases. Creators can include these affiliate links in their Facebook Reels’ video descriptions. During their videos, content Creators frequently highlight the location of these links to encourage viewers to click on them. If a viewer makes a purchase through the affiliate link, Creators can earn a commission or referral fee.

To become eligible to use affiliate links on Facebook Reels, you need to follow the Affiliate Tool Terms and advertiser-friendly content guidelines. You can check your eligibility under affiliate settings in your professional dashboard. If you’re not initially eligible you can request a review for eligibility through the dashboard.

Here’s everything you need to know to get started with affiliate marketing using a platform like Collective Voice.

How to Monetize on Facebook Reels with Brand Collaborations

Branded content on Facebook Reels refers to content created in collaboration with brands or businesses. Creators partner with brands to promote their products or services within the Reels video through reviews and endorsements. Brands are eager to collaborate with Creators because it allows them to tap into new audiences and increase their visibility. For Creators, collaborating with brands is an effective strategy on how to make money on Facebook Reels. And Facebook Reels is another form of content Creators can add to their list of deliverables as part of a campaign. Moreover, the high engagement and reach of Facebook Reels helps Creators provide brands with more value throughout a partnership. 

If you’re wondering how to find brand partners for Facebook Reels, Facebook has a Branded Content tool for Creators and brands to form partnerships. You can easily find and access this tool through your dashboard. By tagging the brands they work with on branded content, Creators ensure that the businesses receive notifications and valuable metrics. 

There are so many opportunities to learn how to make money on Facebook Reels. Through ad revenue sharing, Facebook Stars, the Reels Bonus Program, affiliate links, and brand collaborations, Creators can showcase their creativity while generating income. With its massive user base and diverse features, Facebook Reels is a lucrative platform for Creators to make money.

Collective Voice is a content monetization platform built just for you. Level up your content with our affiliate tools, educational resources, sales insights, brand partnership opportunities, and more. Start monetizing your content now.