Creator Voices: Kay Harms
This is our series called “Creator Voices,” where we interview Creators to learn more about how they’ve grown, their approach to content, and the fun, helpful tips they’ve picked up along the way.
We spoke to Kay Harms, a Creator who also goes by the moniker “Dressed for My Day.” Through her blog and YouTube channel, Kay provides valuable style tips and fashion inspiration for an audience of women ages 50 and older.
What’s your best piece of advice for Creators who are just getting started?
Be consistent. You have to determine your posting schedule—on your blog, YouTube channel, social media, wherever—and then show up there with good content consistently.
I don’t let myself off the hook in this area ever. Being by-the-book consistent has grown my channels exponentially in the five years I’ve been blogging and the three years I’ve been on YouTube.
I do think quality content is important, too. Just as important. But you’ve got to deliver that good content on a very consistent basis.
What’s one challenging aspect of being a Creator that you wish more people talked about?
I think the hardest thing for me is knowing that my business really rests completely on me. I love being my own boss, but the downside of that is that the success of this business really is 100% up to me, too.
I have two assistants and a full-time photographer/videographer. But none of them carry the business the way I do. It’s a lot of pressure and it’s 24/7.
Do you ever get into a creative rut? If so, how do you get yourself out of it?
Absolutely. This is a constant battle for me. I’m a very creative person, and I thrive on the opportunities I have to create content. But when I get burned out on the job in other ways, my creative juices dry up a bit.
So I try to make time for exercise, but also recreation. I have to get outside and go for a walk or, better yet, a hike. Or, my husband and I will just get in the car and drive around to see a little bit of our state. Since I work at home, it’s important to get out in the world a little.
I also feed my creativity by looking at other YouTubers’ videos, reading fashion magazines, and even store catalogs. And visiting with friends also gets my creative juices flowing again.
What is your biggest source of inspiration?
My readers and YouTube viewers. They ask for advice in my comments sections and direct messages, but I also get emails from them almost daily asking for advice. So I really lean into that and develop my content based on those questions. When I see a question popping up over and over, I definitely draft a blog post or video to address it.
They also inspire me because they voice the concerns and struggles they are going through in this stage of life (over 50). Those same struggles resonate with me, and I share how I’m handling them in authentic ways.
What’s your favorite topic to post about and why?
I love sharing styling tips.
I like to provide real “take home” value, so giving women something more than just clothes or accessories, but the tools for using them.
I like to provide information that equips women to create great outfits so they can look and feel their best.
What are the products your followers see you talk about the most?
I talk about blazers almost constantly, and my favorites are my Veronica Beard blazers. It took a while, but over time my readers began to get the fever, too! And so I’m seeing a lot of Veronica Beard blazers in my analytics. I love that.
What’s something other Creators should know before securing their first brand partnership?
It can be a little scary reading and signing contracts, creating deliverables, and then getting it all posted correctly. So you should feel free to ask questions and know that you’re going to get answers.
What’s your favorite campaign to date and why?
I loved the Jane.com campaign because they support small businesses, many of which are family or female-owned. I’ve also shopped on Jane.com personally before, so I was recommending something very genuinely.
What does your dream collaboration look like? What kind of content would you create?
My dream collaboration would be in the travel area, and I’m trying to build my portfolio in this area so I can eventually get a sponsorship, but it hasn’t happened yet.
I’d love to get a collaboration with a resort somewhere, and it wouldn’t matter to me if it were a winter destination in Canada, a beach resort in the Caribbean, or a cruise in Europe. I’d just love to create content that would inspire my readers and viewers to travel in style.