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Amazon Prime Day Ultimate Guide

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Amazon Prime Day Ultimate Guide

Prime Day is Amazon’s biggest annual deal event (hello, earnings!), held exclusively for Prime members. This year, it begins on July 11th at 11 am PDT and runs through July 12th at 11:59 PM PDT

Consider this your go-to guide for a successful Amazon Prime Day. With fresh content ideas, savvy earning tips, ongoing updates from Amazon, and more, it’s designed to help you stay informed – and inspired – as you take on this year’s event.

Plus – we’ve now optimized all Collective Voice Amazon links to drive your followers directly to their downloaded Amazon app for easy shopping. Check out our blog here to learn more about it!

2023 Prime Day Countdown


Bookmark this guide! We’ll be updating it regularly with the latest and greatest.

What You’ll Find

  • Tips for earning more
  • A Prime Day predictions report
  • Your Prime Day command center (coming soon!)
  • Trending categories, brands, and products
  • Content ideas

How to Earn More This Year

Look at what worked last year

Check your analytics from Prime Day 2022 (7/12/22 – 7/13/22) to see what products, categories and brands got the most clicks and sales, then add the top performers to your content strategy for this year.

Check out our exclusive predictions report

We used Collective insights to predict what will be trending this Prime Day, so you can optimize your content accordingly. Download it here.

Make LinkIt your best friend

Install LinkIt Chrome Extension on desktop and make sure you have the Collective Voice app downloaded so you can link on-the-go (available for Android and iOS). 

Consider categories and top products

Refer to Amazon’s Special Offers page for tiered commission rates on fashion, home, beauty and more.

Take advantage of Lists

As you browse for items to share on Prime Day, save your top picks with lists – then easily refer back to them when the posting frenzy begins.

Create your TapTo.Shop

With our link-in-bio solution, you can create a dedicated Amazon Prime Day section, pin it to the top, then share your TapTo.Shop URL for all of your followers to shop through easily.

See what’s Trending in 2023

Trending Products

Content Ideas

  • How to make aesthetically pleasing coffee (feat the viral GE Nugget Ice Maker)
  • Amazon Essentials finds everyone needs in their wardrobe
  • Must-have summer beauty on major sale
  • The best activewear for summer
  • Outdoor patio & hosting essentials
  • The best of kids’ toys, clothing, & more on sale
  • My favorite skincare for glowy summer skin
  • Amazon Prime Day: What’s in my cart
  • Pool party must-haves
  • Kitchen & dining deals every home chef needs