5 Tips to Get Invited to More Creator Events
Attending Creator and brand events can feel like stepping into a dream. It’s a chance to rub shoulders with other Creators, meet brands, and get an exclusive sneak peek into the latest and greatest happenings in the world of Creator Marketing.
Often, these events are hosted by brands, agencies, PR companies, and even other Creators, making them key opportunities to develop relationships with important industry contacts. Whether the event celebrates a brand launch, reveals new products, or drums up buzz for exciting initiatives, behind-the-scenes event content is always fun to share with your audience.
We know how important it is to build connections and get noticed in the fast-paced world of social media, so we’re sharing five tried-and-true tips to help you score coveted invites to exclusive brand and Creator events.
1. Work with a Creator Marketing company
One of the best ways to get invited to events? Work with a Creator Marketing company, like Collective Voice!
By getting on an agency’s radar, you’ll get the inside scoop on the latest industry happenings and be exposed to the agency’s brand rolodex.
And if you’re wondering how to get on an agency’s radar, keep reading!
2. Create content that makes you a valuable invite
Just like when you’re trying to land your first brand partnership, the best way to get noticed by brands, agencies, and PR companies is to create content that adds tangible value for a brand or company.
Getting on the brand’s affiliate program, tagging them in social media posts, and reviewing their products are all excellent ways to show a brand that you care about them, and so does your audience. Having an authentic connection with their products and services shows the brand you’re a good fit, and being able to drive affiliate sales makes you a valuable potential partner and invitee.
3. Don’t be afraid to reach out
While cold outreach isn’t a guaranteed method of scoring invites, leveraging your strong sales or brand-friendly content to demonstrate your excitement will help you stand out.
Don’t hesitate to DM or email a brand, an agency, or a PR company and show them your great content. If you have strong statistics around reach, engagement, or sales, you can make a better case for why you deserve a spot on that curated guest list.
4. Consider location and timing, and Optimize Your Bio
First, events are usually hosted where brands, Creators, agencies, and PR companies are based, which tend to be bigger cities where they can ensure a solid turnout. Which means they may not be accessible for everyone.
But if you see a brand is hosting events in your city, that’s even more of a reason to reach out and let them know you’d love to attend their next one! If you plan to take a business trip to a big city like LA or NYC, it’s a great opportunity to reach out to local brands and plan your travel schedule around potential events.
Make sure to put your current city or location in your social media bio or profile; if a brand has an event in that area and they’re sourcing talent, this makes it easier for them to find you. Some Creators put their upcoming travel plans in their bios as well.
Whether an event is virtual or IRL, timing is everything. Pay attention to upcoming brand launches, tentpole moments, and product releases, to help you plan out brand outreach.
5. Be a professional networker, and post event content
The work doesn’t stop once you get that coveted invite. Use the event as a networking opportunity to meet representatives from the brand, agency, PR company, or whoever is hosting it. Ask them about the brand and products; your authentic enthusiasm illustrates that the brand is a great fit for your future content.
Real-time content is a huge reason for brands to throw events, so demonstrate your excitement by posting behind-the-scenes content for the company. And make sure to tag them!
And finally, enjoy yourself! Creator events are designed to be fun, engaging experiences for Creators, so make the most of the activations and offerings. The host will feel like the added expense was well worth it when they see how much Creators are enjoying it, sharing it with their audience, and garnering positive engagement.