CONTENT HUB
Summer
Sales
Summer is bringing rising temperatures and falling prices! Get ready for some of the year’s biggest sales and more opportunities to share shoppable content.
Key Dates
Keep these key sales dates in mind: mid-summer clearances, anniversary events, and back-to-school previews. Plus, check back for new sales dates dropping soon!
The Nordstrom Anniversary Sale
July 8 – August 3, 2025
Amazon Prime Day
July 8 – July 11, 2025
walmart Deals
July 7 – July 12, 2025
Target circle Week
July 6 – July 12, 2025
Kohl’s Summer Cyber Sale + Daily Deals
July 7 – July 10, 2025
PRO TIP! Analyze your data from last year’s Amazon Prime Day (July 16-17) and Nordstrom Anniversary Sale (July 9 – August 4) to identify your audience’s faves. Then, feature those products in this year’s content!
Essential Tools To Boost Summer Earnings
Make these 3 money-makers a consistent part of your content creation routine to increase your engagement and earnings!
1. Shop The Look
Use our automated Instagram DM tool triggered by comments to send your Looks links to followers. Plus, add custom trigger words or (emojis).
Reminder: Looks can be beauty, fashion home & more!
2. TapTo.Shop
Add all of your shoppable content to your fully customizable storefront for followers to easily access and purchase from your link-in-bio.
3. Cart Insights
Check out what products shoppers are buying that you haven’t shared yet to create new content that converts. Don’t see Cart Insights? Keep linking!x
Reminder: Your Cart Insights can be found in your Shopper Highlights Carousel
Data-Backed Trending Products
Want to create content that converts? Based on Collective Voice data, these products drove the most sales during last year’s summer sales.
Data-Backed Trending Categories
Collective Voice data shows these trending categories drove sales last summer.
- Women’s Clothing
- Kitchen Tabletop
- Women’s Shoes
- Kid’s Clothing
- Beauty
- Furniture
- Outdoor Essentials
- Pillows & Decor
- Toys
- Women’s Handbags
- Women’s Accessories
- Men’s Clothes
- Exercise & Fitness
- Rugs
- Mirrors & Artwork
- Bath
- Bedding
- Electronics
- Luggage
- Men’s Shoes
- Pets
- Accent Lighting
- Home Media
- Baby Gear
CONTENT IDEAS
Kickstart your summer sale content by showcasing these current trends in your content.
Fashion
- Melt into Summer: Butter Yellow Everything!
- Step into Fun: Jellies are Back!
- Gingham Mania! Picnic Perfect Patterns
- Pouf! There it is, the Bubble Skirt
- Legs Out, Comfort In: Barrel Jeans & Bermuda Shorts
- Spot On Style: Polka Dot Party!
- Wrist Candy: Resin Bangles for a Pop of Color!
Beauty
- Blushing Beauty: The Sun’s Favorite Shade
- Pick of the Patch: Berry Tones for Every Mood
- Go Guava! Tropical Tones to Sweeten Your Look
- Lash Out Loud: Neon Lashes that Pop!
- Butter Skin: Radiance that Gleams
- ‘Blonzer’ Bliss: Blush & Bronzer, Effortlessly Combined!
- The ‘Barely There’ Lip: Liner + Blur = Perfection!
Home
- Frame Your World: Gallery Walls That Pop!
- Patio Paradise: Your Summer Hangout Awaits!
- Dopamine Decor: Decorate Your Way to Joy!
- Summer Tablescapes: Dine in Style!
- Vintage Vibes: Timeless Decor Treasures!
- Copper Sparkle: Shine On with Metal Accents!
- Sip & Serve: Your Dream Beverage Station!
Travel
- Sleep Soundly: Travel Eye Mask Must-Haves!
- Travel Chic: Athleisure Style on the Fly!
- Pack Light: Travel-Size Toiletries Sorted!
- Stay Charged: Power Up Your Travels!
- Silence the World: Travel Headphones
- Neck Relief: Your Perfect Travel Pillow!
- Pack Smart: Conquer Your Luggage with Cubes!
