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17 AAPI Brands To Know And Support

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May is AAPI Heritage Month, when we celebrate and honor the contributions of Asian American, Native Hawaiian and Pacific Islander communities. 

To help uplift the voices and accomplishments of the AAPI community throughout this month and beyond, check out these exceptional AAPI-owned brands that are disrupting industries, championing diversity, and fostering innovation and creativity.


Home to the widely-adored Lip Sleeping Mask, Laneige is a Korean skincare brand beloved for its hydrating products that provide long-lasting moisture to the skin.


Founded by Aishwarya Iyer, Brightland offers premium, artisanal olive oils and vinegars, sourced from California’s organic farms

Tatcha Cosmetics

Tatcha is a luxury skincare brand founded by Victoria Tsai that draws inspiration from traditional Japanese beauty rituals.

Fly by Jing

Fly by Jing offers a range of flavorful and authentic Sichuan-style sauces and spices to bring the bold and complex flavors of Chinese cuisine to your home cooking.

Dagne Dover

Shoppers love Dagne Dover and their versatile, well-designed bags and accessories made for the modern, on-the-go customer.

Material Kitchen

Co-founded by Eunice Byun and David Nguyen, Material Kitchen creates thoughtfully crafted and high-quality kitchen tools that elevate the cooking experience. 

Glow Recipe

Glow Recipe is a line of Korean-inspired beauty that focuses on natural, fruit-based ingredients with products that are aimed at achieving healthy, glowing skin. Thank you, Christine Chang and Sarah Lee for helping us level up our skincare game!

Tower 28

Tower 28 Beauty, founded by Amy Liu, is a clean, vegan, and cruelty-free cosmetics brand inspired by the lifeguard towers of sunny Santa Monica Beach. The brand embodies Liu’s commitment to creating gentle makeup and skincare products suitable for sensitive skin.

Our Place

If you haven’t already, discover the magic of home cooking with this visionary kitchenware brand founded by Shiza Shadid. Our Place created the iconic Always Pan and Perfect Pot that combine style, functionality, and the joy of culinary creativity.

Patrick Ta

Patrick Ta Beauty is a luxury cosmetics brand founded by renowned celebrity makeup artist Patrick Ta, known for its high-quality makeup products designed to enhance natural beauty. The Major Headlines Double-Take Crème & Powder Blush Duo is a must-share!


A luxury fashion label from designer Joseph Altuzarra, this brand is known for its elegantly tailored and refined ready-to-wear and accessories.


Shiseido was founded in 1872 by Arinobu Fukuhara, and is one of the oldest and most prestigious cosmetics companies in the world. Headquartered in Tokyo, Japan, Shiseido offers a wide range of skincare, makeup, and fragrance products.

Girlfriend Collective

Girlfriend Collective was founded by husband and wife duo Ellie and Quang Dinh. This pioneering athletic and loungewear brand is known for its commitment to sustainability, using recycled materials to create eco-friendly and size inclusive apparel.


Blueland is a brand with a refreshing approach to sustainability, offering reusable and refillable plastic-free cleaning products.

Boy Smells

Creating some of the most gorgeous, gender-inclusives fragrances currently available, Boy Smells is beloved in the niche fragrance community.


If you’re a fan of Marie Kondo’s organizational methods, then you’ll love her thoughtfully designed products made for clutter-free homes.


Cuyana is a maker of well-crafted bags and leather goods at an affordable luxury price point. Their well-thought out products include mix and match bag inserts that make it easy to customize and personalize your bags.

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