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The Home Decor Content Directory: 15 Evergreen Ideas For This Growing Category

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Over the last year, we’ve seen a growing interest in the Home category. 

More Creators are entering the home decor and design space, and consumers are invested in creating comfortable, functional, and aesthetically-driven living spaces inspired by the content they’re seeing on social media.

If you’re already creating home decor content, or you’d like to enter this growing space, here’s a list of 15 evergreen content ideas that you can keep coming back to. The best part? They can be repurposed across platforms and formats, from short-form video to blog posts and newsletters.

1. DIY Tutorials

Share step-by-step guides on creating unique and affordable home decor items using easily accessible materials—like freshening up a room with peel and stick wallpaper, or upcycling vintage store finds into modern decorative items.

2. Room Makeover Series

Take your audience through a complete room transformation, walking them through exactly how you changed each element and why. This would make for a great short-form video series!

3. Thematic Product Round-Ups

Pick a theme, and give your audience recommendations for products that fit that category. For example, you could show them the best furniture items for an “organic modern” style living room.

4. Thrift Store Finds and Upcycling

Let your audience come thrifting with you, turning second-hand treasures into stylish home decor pieces. Share tips on spotting hidden gems and DIY upcycling techniques.

5. Seasonal Decor Inspiration

Demonstrate how to update your home each season, from small swaps to bigger makeovers.

6. Room–By-Room Organization Hacks

Create a series where you go through each room in the house and provide creative solutions for organizing and styling these spaces, combining functionality with aesthetics.

7. Repurposed Furniture Projects

Highlight imaginative ways to repurpose old furniture, turning outdated pieces into trendy and functional additions to any home.

8. Home Decor Trends Explained

Break down current and classic home decor trends, explaining how to incorporate them into various styles and spaces.

9. Celebrity Home Reviews

Are you an avid watcher of Architectural Digest’s celebrity home tours? Stitch those videos and give your honest take on celebrity homes—what you love, and what you’d do differently.

10. “How I’d Flip It” Series

Ask your audience for their most challenging home spaces that they need help redesigning, and then film a video walking them through the process of how you’d makeover that space.

11. Home Decor Brands To Know

Create a round-up of the newest, hottest, or most interesting home decor brands your audience should know about. You can make this into a series by categorizing brands by type, price point, design style, etc.

12. Local Artisan Features

Collaborate with local artisans and craftsmen, showcasing their handmade home goods and unique decor items. This not only supports local businesses but also introduces your audience to one-of-a-kind pieces.

13. Color Palette Inspiration

Put together different home decor palettes, and show your audience exactly how to design a space incorporating those colors. How can they mix different wood tones or accent colors? Answer their most pressing color questions!

14. Sustainable Home Decor How-To’s

Share eco-friendly and sustainable decor ideas, emphasizing the importance of environmentally conscious choices in decorating and furnishing homes.

15. Hidden Gems in Home Improvement Stores

Take your audience on a virtual tour of your favorite home improvement stores, pointing out hidden gems, budget-friendly finds, and unique items that might go unnoticed.

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